UserGuiding vs Product Fruits 2023 Comparison – Which software is actually better for you?

Product Fruits is a digital adoption platform that helps you create smooth user experiences and product onboarding flows. But… It doesn’t deliver everything that it promises.

That is where UserGuiding comes in.

UserGuiding is an amazing product adoption platform software that provides well-designed and engaging walkthroughs for an unbelievably affordable price.

So which one is better for you?

Which one of these tools is the one that is the better fit for your needs and goals?

To help you find an answer to those questions, I will:

  • Introduce Product Fruits and talk about the tool’s cons and pros,
  • Introduce UserGuiding and talk about the tool’s cons and pros,
  • Compare those tools side-by-side for you to have a better overview.

And also, if you want to skip all those, you can benefit from this quick table:

TL;DR – Side-By-Side Comparison Table

Starting Price$59/month – 1500 MAU$89/month – 2500 MAU
G2 RatingNo Current G2 Ratings4.7
Interactive Walkthroughs
Onboarding Checklists
Announcement Modals/Banners
NPS Surveys
In-Product Surveys
In-App Resource Center
Avg. Deployment Time2-3 Hours15 Minutes
User Segmentation
User Analytics
Multi-Language Support
Easy Localization
User Tracking
Knowledge Base Integration
Learning Curve🙂 Smooth😄 Smoother

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools!

UserGuiding starts from only $89/month.
Create tours, tooltips, and surveys without coding

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What is Product Fruits?

Product Fruits is one of the newest players on the user adoption playground. It promises to help you create beautiful onboarding experiences to your onboarding users.

Product Fruits Dashboard

If you have been researching customer experience and user adoption platforms, you probably know that each tool has something, a key feature, or a few that makes it stand out.

Not our new friend here, though.

Product Fruits is the average at anything and everything, including features, pricing, and support.

Onboarding with product fruits consists of six features, which are:

  • Product tours
  • Checklists
  • Hints (hotspots and tooltips)
  • In-app announcements
  • Feedback and NPS surveys,
  • A life ring button that works as a help center and live chat tool.

To some extent, you can customize the tool, and honestly, it is an inexpensive product for those with an MAU of 1500 or lower.

But can you tell me one tool that doesn’t already have all these features?

To top all that, the tool isn’t fully cooked yet and has so many disadvantages, and it makes me question if it’s going to be able to live in the market.

Let me get into a bit more detail:

Pros 🤩 Product Fruits is good for:

✅ For newly starting businesses with low MAU, the pricing of Product Fruits is reasonable enough to be called “affordable”.

The tool’s in-app features are comprehensive enough to tackle most onboarding problems if you have the time to enhance those features with integrations to make them complete.

Cons 😮‍💨 Product Fruits isn’t good for:

❌ To start using the tool, you need to complete three different tours consisting of modals, which means that you are constantly reading rather than seeing it in action. A tool that promises to help onboard users and customers should be able to onboard its own clients, right?

❌ Reviewers on Capterra said that the tool constantly improves and updates almost every other week. But, unfortunately, this process of being like a beta-tester may cause more harm than good.

The tool has all the necessary integrations with analytics tools, but nothing other. You can’t import your resource center materials and you can’t connect your CRM if you aren’t using Hubspot.

Product Fruits Pricing

  • Core Plan: $59/month for up to 1500 MAU, $259/month for 10000 MAU
  • Boost Plan: $109/month for up to 1500 MAU, $379/month for 10000 MAU
  • Enterprise Plan: Custom quote for more than 50,000 MAU

What is UserGuiding?

UserGuiding is a product adoption platform that doubles down on customer and user onboarding with powerful in-app elements.

UserGuiding in action on Western Union

It is a “no-code” product that everyone, regardless of their technical background, can set up and start using immediately.

Also, UserGuiding costs below the average of similar products but provides the same value – if not more.

UserGuiding on Youtube

Here is what you can create with UserGuiding:

  • Interactive Product Tours,
  • Tooltips and Hotspots,
  • In-app messages
  • User Onboarding Checklists,
  • Resource Centers,
  • NPS Surveys,
  • In-Depth Analytics
  • And custom user segments.

Pros 🤩 UserGuiding is good for:

✅ The #1 strength of UserGuiding is the value it provides for the price it costs. UserGuiding offers a full set of no-code engagement and adoption elements for as little as $89/month.

✅ Unlike many other competitors, UserGuiding’s interface is very user-friendly so that even first-time users can set up and publish their own product engagement sequences.

✅ UserGuiding is also very customizable. You can play with your engagement elements’ shape, color, positioning, and much more.

✅ UserGuiding provides 24/7 customer support. This means that customers can get help quickly – no matter which time zone they are in – and solve their problems without friction.

✅ In terms of User Onboarding, UserGuiding provides a full stack of features so that you won’t have to adopt multiple tools for different features.

Cons 😮‍💨 UserGuiding isn’t good for:

❌ Since UserGuiding’s main focus is onboarding, the analytics features it provides might not be enough for some companies. However, the tool provides various integration options with most analytics tools.

❌ Although you can use UserGuiding for employee training as well as user adoption, the features for employee engagement might be a bit simpler than you expect.

UserGuiding Pricing

  • 14-day free trial (no credit card required)
  • Basic Plan: $89/month when billed annually for up to 2500 MAU
  • Professional Plan: $389/month when billed annually for up to 20000 MAU with unlimited guides
  • Custom Quotation Available for Larger Companies

Product Fruits vs UserGuiding

The amount of onboarding features that Product Fruits provide seems enough, but the amount of help that you get while creating the onboarding flow and the ease of use doesn’t match UserGuiding’s.Onboarding
🤩 ➡️
UserGuiding provides a great range of templates, suggestions, customization options, and CSS integration for those who like. The onboarding capabilities are much more comprehensive than Product Fruits.
Although Product Fruits does provide in-app analytics, since it is not the tool’s main focus, you might need an integration to handle the analytics.Analytics
🤩 ➡️
UserGuiding isn’t a data collection tool. Still, it provides in-depth analytics about overall activity, and allows you to see user-specific data as well.
Product Fruits provides in-app surveys and feedback collection modals. If you need other types of surveys, even NPS, Product Fruits might not be the tool you are looking for.Surveying
🤩 ➡️
UserGuiding also doesn’t provide lots of surveying options, but the surveys are easier to create and much more customizable than Product Fruits.
Product Fruits is one of the most affordable tools online, but beware that the pricing quickly increases as you exceed the very low MAU limit.⬅️ 🤩UserGuiding’s pricing starts from $89/month for 2,500 MAU and all features (except for UserGuiding Now)
 Ease Of Use 
Product Fruits is a no-code tool, but to fully benefit from the tool and ease the integration process, coding knowledge is essential.🤩 ➡️From free implementation support to CSS-free customization, UserGuiding is one of the simplest digital adoption platforms. You can set up and get going with UserGuiding in under an hour.
 Customer Support 
Product Fruits clearly cares about their customers and this is why they provide good customer support. Bear in mind that most their users are small businesses and mid-market users.🤩 ➡️UserGuiding has a score of 9.8/10 on G2 in terms of the quality of customer support. Their dedicated support team is quick and provides Customer Support to all users worldwide, no matter which time zone you are in.

Simple, Affordable, and Powerful User Onboarding Software.

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Hilal Yıldırım

Hilal Yıldırım

I’m UserGuiding’s growth-obsessed product marketer. I like to research and write about product, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.