Intercom Product Tours Alternatives and Competitors

We know, we know Intercom has product tours as well.

But we have made product tours our bread and butter or peanut butter and jelly whichever you prefer. If you are looking for a user onboarding tool, that’s robust and easy to use enough then you’ll want to give UserGuiding a try.

If you need to use a user onboarding tool and looking for some other options rather than Intercom Product Tours, we prepared a list of tools that can be very good alternatives to Intercom, including low-cost products.

We gathered information from lots of user reviews from websites such as Capterra, G2Crowd and we evaluated their pros and cons in terms of their functionality and pricing. 

This article will be helpful for you to understand the main differences between Intercom Product Tours and its 6 popular alternatives.

Additionally, we added a good and bad review of each product and prepared a comparison chart, which is at the end of the article.

Top Alternatives to Intercom Product Tours

  • UserGuiding
  • WalkMe
  • Appcues
  • Userlane
  • Pendo
  • Intro.js

First, let’s dive into some prominent aspects of Intercom’s Product Tours:

Intercom Product Tours, what does it do?

Intercom is known as one of the most popular customer messaging platforms.

In April 2019, however, they launched their “Product Tours” feature that allows you to create step by step interactive onboarding guides. Intercom’s Product Tours helps you manage adoption and onboard new visitors by building product walkthroughs and tours within your product.

Even though it is not Intercom’s main focus, there is a lack of UI elements in product tours.

They do not give you many options, which means that you can’t use checklists, modals, or any other key UI elements for user onboarding.

If you are currently using Intercom’s messaging widget already, it is really easy to implement and use Product Tours.

Briefly, Intercom Product Tours is very simple and easy to use, and so is particularly pricey to early-stage startups.

However, I need to point out that Intercom Product Tours isn’t the most powerful and most developed tool on the market. It has limits in terms of functionality when it comes to product adoption and user onboarding.

intercom product tours alternatives and competitors

Intercom Product Tours Pricing

Using Intercom Product Tours will cost you around $235/month, as the Product Tours add-on is sold for $149/month and to get the add-on you must possess an already existing subscription which starts from $87/month.

Intercom Product Tours Reviews:


It solves a big problem for us! Super easy, intuitive setup. If you are using the Intercom’s main product then having the Product Tours would be complimentary.


Limited analytics and their onboarding features are for basic use ases. If you want something more detailed this product will not be for you.


UserGuiding is a user onboarding tool that allows product managers and customer success managers to build interactive walkthroughs, product tours, and customer checklists.

Plus, you can track the analytics for each guide.

The three most important points at which UserGuiding differentiates from its competitors are its unprecedented customer support, openness to innovation, and the simplicity of the product.

The customer support team helps you in any conditions and whenever you need help. Customers’ any request and feedbacks are considered carefully by the product development team and the roadmap is set based on user feedback and needs.

As UserGuiding is a simple and code-free product, it will not be a problem for you if you don’t have a technical background. You can create guides in minutes and the implementation takes even less time.

Last but not least, it doesn’t charge above the market average. UserGuiding is one of the best low-cost alternatives to Intercom Product Tours.

UserGuiding vs Intercom Product Tours

UserGuiding has:

  • Product Tours
  • Feature Highlights
  • Checklists
  • Tooltips
  • No-code, easy-to-use
  • Analytics
  • Segmentation, targeting
  • Self-help Centers
  • Affordable Pricing

Intercom Product Tours has:

  • Product Tours
  • In-depth Analytics
  • No-code, difficult to adapt
  • Segmentation
  • Average Pricing
  • Self-help Centers

UserGuiding Pricing

UserGuiding currently has 2 plans: Basic and Professional. The Basic package starts from $99/month when billed monthly.

When billed annually, the Professional package is $333/month and it increases to $399/month if billed monthly.

Should you go with Intercom or UserGuiding? Let us help you choose the correct one for your business needs.


WalkMe is a cloud-based user onboarding platform that helps product managers and customer success managers to conduct in-app experiences and create the product walkthroughs.

It is one of the pioneers of third-party onboarding tools. For years, it has been serving enterprises to create product tours with step-by-step onboarding guides. 

The actual truth behind why WalkMe has been around for approximately a decade is that it offers good onboarding solutions for large companies who want to work with a trustworthy brand. It is trusted by famous and respected businesses such as Cisco, RBC Royal Bank, Microsoft, and Paypal.

Therefore, it reassures enterprises about digital adoption.

Above all else, it may not be the best option that can fit well with what you exactly look for because WalkMe is needed to be interpreted, also its implementation requires considerable technical knowledge. Plus, they charge way over the market average, so you need to spare a large budget.

intercom product tour vs walkme

WalkMe Pricing

WalkMe currently doesn’t offer a fixed price. Its prices change according to the company’s customized plans for your product.

WalkMe Reviews:


Easy to use, visual analytics, product analytics, code-free, NPS, AI, automation.


More expensive than alternatives but worth the value.


Appcues have made a breakthrough in onboarding history.

Before it came out, high technical knowledge was required for creating a simple onboarding guide. Appcues broke taboos by putting a no-code onboarding product in the market.

They also presented several revelationary UI elements to the market which we willingly use today such as checklists and tooltips. Appcues has also been trusted by enterprises recently.

I would like to emphasize that, it is not as easy-to-use as you may expect. It can be time-consuming for businesses which have not workers who can devote a long time for building onboarding flows and product tours.

Also, Appcues charges a bit above the market average.

intercom product tour vs appcues

Appcues Pricing

Appcues start from $249/month with the Essentials plan and the upgraded Growth plan costs $879/month.

Appcues Reviews:

Pros: Appcues is really easy to use and makes creating flows to onboard users very engaging and pleasurable.

Cons: Steep price hike last year that made us evaluate whether to continue using the service.


Userlane has been offering both employee and customer onboarding for years.

The practical use and the affordable price of Userlane make it a great fit for startups, also, it is very easy to implement.

If you’re looking for onboarding your own employees along with your users, Userlane probably is the right option for you. As they suggest, you can cut employee training costs by 90% if you use their platform.

intercom product tour vs userlane

Userlane Pricing

Userlane does not provide us with a fixed price at the moment. Their prices change according to the customized plans they establish for your product.

Userlane Reviews:


Since you will be creating hundreds of user lanes the creation process needs to be quick and simple.


No self sign-up as for today.


Pendo is a 3rd-party software that provides tools for user onboarding, in-app training, feature adoption, product roadmapping, and user surveying.

However, the tool is not as simple as it sounds. Although it requires no technical knowledge or coding, getting used to the product can be a challenge as it has a complex layout, which is a common complaint among Pendo users.

intercom product tours vs pendo

Pendo Pricing

Pendo’s pricing is unknown as they offer customized plans for each customer.

Pendo Reviews


Having everything together in one solution and being able to service the full feedback loop from one platform.


Importing of business specific data elements to Pendo to use in Segmentation is clunky and difficult to use. Element matching for some types of page designs isn’t 100%, so elements go untagged.


Intro.js is an open-source library for user onboarding that is used by big brands such as Nestle, Amazon, SAP, and more. You can create product tours and feature introductions using the library.

However, the product requires a developer to function at all times, making it not such a viable option for businesses that needs to keep updating their products. Also, the onboarding elements are very limited so any user onboarding designed with Intro.js will not be likely to satisfy every need of a user.

intercom product tours vs intro.js

Intro.js Pricing

If you are going to use Intro.js for a non-commercial product, you can download and use it for free. If not, you need to buy one of the licenses below:

  • Starter pack without any official support for $9.99,
  • Business pack with a month of official support and code review for $29.99,
  • Premium package with a year of official support, code review, and unlimited projects for $99.99.

Intro.js Reviews


I really like the Intro.js plugin because documentation is straightforward and easy to understand. This can work on almost any webpage using jQuery as an included library.


The library is definitely open source and free software, but at the same time if I want to use it for commercial use it seems I need to pay a license fee. Why is this required if the code is open source?

Top Intercom Product Tours Alternatives – Comparison Chart

Frequently Asked Questions

Who should use Intercom Product Tours?

Product managers and customer success managers should use Intercom Product Tours to improve their user onboarding.

How much does Intercom Product Tours cost?

Intercom Product Tours cost around $235/month. Basic subscription is $87/month while Product Tours add-on is $149/month.

What are the top alternatives to Intercom Product Tours?

The top 6 Intercom Product Tours alternatives are UserGuiding, Walkme, Appcues, Userlane, Pendo, and Intro.js.

best alternatives to intercom product tours

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Alican Bektas

Alican is the Product Manager of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.

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