14 Best Customer Engagement Software of 2023

Welcome to the future of customer engagement!

In this exciting journey through the digital landscape of 2023, I’ll unveil the 14 Best Customer Engagement Software that revolutionize the way businesses connect with their audience.

From powerful analytics tools that decipher customer behavior in real time to cutting-edge platforms that create personalized experiences, get ready to explore the latest and greatest customer engagement solutions that will supercharge your customer relationships.

So buckle up and get ready to discover the future of engagement like never before!

Top 14 In-App Engagement Software for You

1- UserGuiding

To enhance customer engagement for your web product with minimal effort, UserGuiding comes to the rescue for those dying to save some time rather than deal with coding and maintenance non-stop.

customer engagement software userguiding

UserGuiding means no code, no fuss, and is always rooting for ease of use, setup, creation, and customization!

With UserGuiding’s user onboarding tool, you can effortlessly -and instantly- set up guides, and create interactive walkthroughs, tutorials, and tooltips – all without writing a single piece of code.

You can mix UserGuiding’s advanced features and turn your user onboarding flows into brilliant processes that will activate and engage your users.

customer engagement software userguiding features

Here’s a list of things it provides to make you stand out:

Interactive Guides

customer engagement software userguiding interactive guide

In-App Messages

customer engagement software userguiding in app messages

The platform lets you display different messages to numerous groups of users, which are triggered by custom events.

This kind of personalized experience is always ready for you to reach the right user at the right time.

Onboarding Checklists

customer engagement software checklists

You can be a part of UserGuiding for FREE and benefit from the amazing interactive experiences that will make life easier for your users!

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Looking for an affordable onboarding tool that is easy-to-use and efficient?

UserGuiding starts from only $89/month.
Create tours, tooltips, and surveys without coding

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Pricing

14-day free trial (no credit card required)

Basic Plan: $89/month when billed annually for up to 2500 MAU

Professional Plan: $389/month when billed annually for up to 20000 MAU with unlimited guides

Custom Quotation Available for Larger Companies

Pros

Interactive Product Tours,

✅ Tooltips and Hotspots

User Onboarding Checklists,

✅ Resource Centers,

✅ Customer Surveys,

✅ Easy Localization,

✅ Advanced Analytics with User Activity Feed,

✅ Custom user segments,

✅ Material Tagging and Easy Targeting,

✅ No-code customization,

✅ Advanced integrations.

Cons

❌ Dependency on internet connection.

2- Appcues

customer engagement softwarr appcues

Appcues allows businesses to create interactive onboarding experiences, feature announcements, and user guides within their applications.

It helps guide users through the app and deliver relevant messages at the right time.

Pricing

The Essentials Package of Appcues starts at $249/month when billed annually with 2500 MAU.

The Growth Package of Appcues starts at $879/month when billed annually, again at 2500 MAU.

The Enterprise Package of Appcues doesn’t have public pricing, so you need to get a custom quotation.

Pros

✅ Analytics and Insights

✅ A/B Testing

✅ Segmentation

✅ User Onboarding

Customizable and No Coding Required

Cons

❌ Cost

❌ Limited Integration

❌ Limited Offline Support

3- WalkMe

customer engagement software walkme

WalkMe provides on-screen, step-by-step guidance for users while navigating an application. It assists users in completing tasks, learning new features, and understanding app functionalities.

Pricing

WalkMe doesn’t have public pricing, but most users agree on pricing plans that vastly change in the 5-figure range.

The average pricing for the small teams seems to be around $10,000/year, but since WalkMe is an enterprise solution that specializes as a DAP for large organizations, you might have to multiply the alleged numbers.

Pros

✅ Feature Discoverability

✅ User Onboarding and Adoption

✅ Contextual Support

✅ Data-driven Insights

✅ Customization and Personalization

Cons

❌ Learning Curve

❌ Cost

❌ Implemantion Complexity

4- Pendo

customer engagement software pendo

Pendo offers product analytics and in-app messaging to help businesses understand user behavior and engage with them in-app through targeted messages and surveys.

Pricing

Pendo’s pricing is feature and usage-based, and it possibly scales with how many users you have like other analytics platforms.

Pendo has a free plan called “Pendo Free“. Pendo free allows up to 1,000 monthly active users for one web and one mobile app.

For more extensive plans, Pendo doesn’t have set pricing.

Pros

✅ Customer Feedback Collection

✅ Segmentation and Targeting

✅ Integration and Collaboration

✅ Product Analytics

Cons

❌ Overwhelming Data

❌ Implementation Time

❌ Learning Curve

5- CleverTap

customer engagement software clevertap

CleverTap provides in-app messaging, push notifications, and other engagement tools to improve user experiences and drive app retention and conversions.

Pricing

Pendo’s pricing starts at a base rate of $99/month with an MAU tier of up to 5,000 users.

As your business scales, you can also access more features as free or paid add-ons.

Pros

✅ Multichannel Engagement

✅ Marketing Automation

✅ User segmentation

✅ A/B testing

Cons

❌ Data privacy concerns

❌ Integration complexities

Multi-Platform Customer Engagement Platforms

6- ActiveCampaign

customer engagement software activecampaign

ActiveCampaign is a marketing automation platform that offers email marketing, CRM, and automation tools. It helps businesses engage with customers through personalized emails, SMS, and social media platforms.

Pricing

For Marketing, there are four plans available: Lite (from $39/month), Plus (from $70), Professional (from $159/month), and Enterprise (from $279/month).

For Sales, you can choose between Plus (from $19/month), Professional (from $49/month), or their Enterprise plan (contact sales for pricing).

Pros

✅ Robust Automation

✅ Email Marketing

✅ Lead Scoring and Segmentation

✅ CRM and Sales Automation

✅ Integrations

Cons

❌ Limited Landing Page Builder

❌ Email Deliverability

7- Pardot

customer engagement software salesforce pardot

Pardot, a part of Salesforce, is a B2B marketing automation platform. It includes email marketing, lead nurturing, and social media management features, enabling businesses to engage with prospects and customers effectively.

Pricing

Pardot Pricing Plans vary from $1,250/month to $15,000/month based on advanced functionality settings and contacts you want to engage with.

Pros

✅ Integration with Salesforce

✅ Lead Nurturing

✅ Robust Automation

✅ Advanced Segmentation

Cons

❌ Limited Native Integrations

❌ Customization

8- Marketo

customer engagement software adobe marketo

Marketo, another marketing automation platform, allows businesses to engage with customers across various communication channels through email marketing, personalized content, and social media campaigns.

Pricing

Marketo offers three standard pricing tiers, at $895, $1,795, and $3,175 per month.

Each tier unlocks different functionalities, which means that it might cost an additional $900 – $1,400 per month for just a handful of extra features.

Pros

✅ Comprehensive Marketing Automation

✅ Advanced Lead Management

✅ Reporting and Analytics

✅ Comprehensive Marketing Automation

Cons

❌ Complexity of Implementation

❌ Support and Resources

❌ Learning Curve

9- Intercom

customer engagement software intercom

Intercom is a messaging platform that enables businesses to engage with customers through targeted emails, in-app messages, and social media. Intercom is also a product walkthrough software.

It allows personalized communication based on customer behavior and preferences throughout the entire customer journey.

Pricing

Product Tours: $199 per month for video and guided tours

Advanced Support Automation: $249 per month for Resolution Bot

Advanced Lead Generation: $499 per month for Clearbit Reveal & Marketo integrations

Advanced Customer Engagement: $499 per month for push messages and multi-channel campaigns

Pros

✅ Powerful for cross-channel messaging and data tracking

✅ Unique marketing features like product tours and A/B testing

✅ Ability to create custom-built apps for Intercom Messenger using API

Cons

❌ Missing some basic live chat features like message sneak peek

❌ One of the most expensive solutions on the market

❌ Lacking customer support availability

10- Sprout Social

customer engagement software sprout social

Sprout Social is a social media management platform that helps businesses engage with their audience on social media channels.

It allows scheduling and publishing posts, responding to messages and comments, and analyzing social media performance.

Pricing

Standard Plan for $249 per month

Professional Plan for $399 per month

Advanced Plan for $499 per month

Pros

✅ User-friendly interface

✅ Scheduling and automation

✅ Team collaboration

✅ Customer support & training

Cons

❌ Limited reporting on lower-tier plans

❌ Limited social listening

Analytics and Customer Behavior Analysis Software

11- Google Analytics

customer engagement software google analytics

Google Analytics is a widely-used web and mobile analytics tool that provides valuable insights into user behavior, website/app traffic, and conversion tracking. It allows businesses to track user interactions within the app and analyze user journeys.

Pricing

Google Analytics has two price plans: free and 360.

The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year.

Pros

Comprehensive Data

✅ Free to use

✅ Integration with other Google services

✅ Customizable reports

✅ E-commerce Tracking

Cons

❌ Complex interface for beginners

❌ Data sampling

❌ Dependency on Google

12- Kissmetrics

customer engagement software kissmetrics

Kissmetrics provides behavioral analytics to track individual user interactions and journeys across multiple devices and touchpoints. It offers insights into user engagement, conversion funnels, and customer retention.

Pricing

Silver Package for $199/mo

For small businesses looking to grow

Gold Package for $499/mo

For mid-sized businesses looking to scale

Pros

✅ Customer-centric analytics

✅ Funnel and cohort analysis

✅ Customer Lifetime Value tracking

✅ Integration with other tools

Cons

❌ Pricing

❌ Limited real-time analytics

13- Hotjar

customer engagement software hotjar

Hotjar offers heatmaps, session recordings, and surveys to understand how users interact with the app and identify areas for improvement. It provides visual representations of user behavior and engagement.

Pricing

The basic plan starts at $29 per month.

Pros

✅ Heatmaps,

✅ Session recordings,

✅ Dashboard & reporting,

✅ Survey customization options,

✅ Funnel analysis, and

✅ User behavior insights.

Cons

❌ Limited key features in lower-tier plans,

❌ The complex learning curve for advanced analytics.

14- Woopra

customer engagement software woopra

Woopra is a customer analytics platform that tracks user behavior across different channels and touchpoints, including in-app interactions and off-app activities like marketing emails and social media.

Pricing

Core plan For Learning & Experimenting Purposes for Free

Pro Plan for $999/monthly

Pros

Real-time Analytics

✅ Customer Profiles

✅ Integrations

Cons

❌ Data privacy concerns

❌ Implementation complexities

❌ Limited customer support

Wrapping Up

Remember, choosing the right customer engagement software solution is not a one-size-fits-all endeavor.

All customer engagement tools come with their own unique strengths and features, tailored to cater to diverse business needs. I encourage you to reflect on your specific requirements, organizational goals, and budget to make the best-informed decision for your venture.

While my list encompasses some of the finest solutions available, the customer engagement landscape is dynamic, with new innovations on the horizon.

Stay curious, stay adaptable, and always be open to embracing cutting-edge technologies that can elevate your engagement strategies to new heights.


Frequently Asked Questions


What is a customer engagement software?

Software for customer engagement is a technology solution designed to foster customer satisfaction & meaningful relations between businesses and their customers’ interactions.

It serves as a centralized platform that enables businesses to engage with customers across various digital channels, such as email, social media, mobile apps, and websites.

👉🏼 By leveraging customer engagement software, businesses can personalize connections with customers, deliver relevant content, and track customer communication, ultimately enhancing customer experiences and building stronger relationships with their target audience.


What is the difference between CRM and a customer engagement platform?

The main difference between a CRM (Customer Relationship Management) system and a customer engagement platform lies in their focus and scope of functionalities.

A CRM system is primarily designed to manage and maintain customer data, interactions, and relationships throughout the customer lifecycle. 

On the other hand, a customer engagement platform goes beyond data management and focuses on actively engaging with customers across various messaging channels. 


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Suay Çakırca

Suay Çakırca

I'm one of UserGuiding’s creative content writers that work hard every day to come up with 💯 content. I usually write about UX, onboarding, and growth. If you like what you read, let’s connect on LinkedIn to talk more about it! I’ll be replying with my cat on my lap and will most probably pause a movie, but hey, I don't mind at all!