Designing UX for SaaS: Basics, Processes, Trends

In SaaS, where competition is getting more and more fierce every day, your UX can be the first thing that can make or break your company.

While a good UX will make you stand out in the competition, a poor UX design will make it difficult for you to acquire and retain users.

And creating the perfect UX for a SaaS product is not as simple as it sounds. There are a dozen challenges that are unique to SaaS products.

With this free guide, we’ll help you define these challenges and find ways to overcome them and introduce you to the popular concepts in UX and SaaS.

In this free ebook, you’ll learn:

✅ the basics of UX and SaaS,
✅ what the trends look like in 2021,
✅ the value of UX to SaaS businesses,
✅ UX design processes for SaaS products,
✅ and tips and tools to significantly improve your design processes.


“The handling of UserGuiding was so simple that we could create fast, flexible, and individual training and guides in no time.”

Thanh Pham

“UserGuiding felt like a simple strategy that we could easily adopt for our solution.”

David Palmer

“I would recommend the tool to SaaS platforms that are looking to improve their customer education.”

Chris Gale