Is Apty the Right Tool for You? – here are 5 alternatives instead

Apty can be a very promising tool in a significant number of cases, and can actually help you grow your business through boosting digital adoption.

And in another significant number of cases, it might just not do the job.

Every business has different needs, and Apty seems to have a very solid profile of its customers and use cases that might not fit your needs.

But you’re lucky because I’m certain there’s software that’s right just for your needs, whether that is employee training, customer onboarding, or user adoption.

In this in-depth comparison article, I’ll go over the top 5 alternatives to Apty you should definitely try before moving on with another solution.

But first, let’s see what actually Apty does, and doesn’t:

What is Apty?

Apty is a digital adoption platform used mainly by enterprise businesses to boost employee productivity.

Apty alternatives
Apty’s Dashboard

With Apty, you can create interactive guidance elements for any app on your company’s tool stack and push this content to your employees to improve success.

With extensive support for some of the most popular B2B platforms on the market including Salesforce, Oracle Cloud, Workday, ServiceNow, and more; a platform like Apty can prove crucial in creating a completely digitalized business.

Top features of Apty include:

  • Guides,
  • Announcements,
  • Tooltips,
  • and Interactive Workflows.

Apty Pricing

Apty doesn’t have transparent pricing as of May 2022, but they have a free trial program that you can apply for by filling out a form.

How’s that different from getting a sales demo?

We don’t know 🤷‍♂️

Apty Reviews

👍Pros:

“Apty is incredibly helpful for new employees to get familiar with processes in our project management software. The workflows and tooltips have been essential for our workforce.”

👎Cons:

The deployment and integration part took some time which is understandable but their support was good enough to make us forget about it.

Why you need an Apty Alternative

1- It’s Not What You Need

Apty has great promise, but it serves a narrow purpose: educating employees on different digital platforms.

So if you’re looking more for employee onboarding or user onboarding flows, you would be disappointed.

If Apty doesn’t fit right in with your needs, give another product a try.

2- Steep Learning Curve and Lengthy Installation

According to many reviews of Apty, the initial learning curve and deployment processes are more difficult to get through than they need to be.

Many customers of Apty think that you need technical experience to fully utilize their software while it is agreed that the installation takes some time.

3- You Also Want to Survey Users

Apty provides you with many features that will help you increase the adoption of your product.

However, it lacks one significant feature that prevents it from being truly an all-around product: in-app surveys which are crucial in understanding the needs and expectations of your users. 

In this regard, an all-around tool with more onboarding capabilities should help you collect feedback in various ways.

4- Complex Navigation

Having to navigate between an app and various browser extensions as well as a web app can take a lot from the users.  The backend UI is quite clunky, requiring you to toggle between a web app and an installed app

5- Limited Customization 

The widgets are especially the most addressed problems when it comes to customization with Apty. Even though Apty provides you with the much-needed analytics and segmentation, it falls behind in helping you customize content the way you like.


Now that you know what Apty is, what it’s used for, and the main challenges you encounter when using it; let’s dive straight into the alternatives.

Here are the top 5 alternatives to Apty:

Top Apty Alternatives

  1. Whatfix
  2. UserGuiding
  3. Pendo
  4. Appcues
  5. Intercom

Let’s go over each tool and discover how it compares to Apty, hopefully helping you decide why you should choose one over Apty.

1- UserGuiding vs Apty – capable user onboarding, simpler platform

If you’re more into onboarding users or employees to your own platform, UserGuiding should be your go-to.

UserGuiding is a no-code digital adoption software that helps software product owners create better in-app experiences for their users with the least amount of input.

apty vs userguiding
UserGuiding in action, on Youtube

With UserGuiding, you can create:

✅ Interactive Product Tours,

✅ Tooltips and Hotspots,

✅ User Onboarding Checklists,

✅ Resource Centers,

✅ NPS Surveys,

✅ Custom User Segments and Triggers.

With more capable and extensive features with in-depth customization options, UserGuiding can fit right in with your own platform and help you onboard users efficiently with much more affordable pricing.

UserGuiding Pricing

UserGuiding has transparent pricing plans that are much more affordable than other tools on this list:

  • 14-day free trial (no credit card required)
  • Basic Plan: $69/month when billed annually for up to 2500 MAU
  • Professional Plan: $299/month when billed annually for up to 20000 MAU with unlimited guides
  • Custom Quotation Available for Larger Companies

UserGuiding Reviews

👍Pros:

“I love that I can build an onboarding workflow with all various different engagement/training methods like steps, confirmations, checklists and so much more.

👎Cons:

“Sometimes interface and Chrome extension could become confusing but once you get used to, it is not a big deal.”

UserGuiding vs Apty



Starting Price$4000-8000/year$69/month
G2 Rating4.8⭐4.7
Interactive Walkthroughs
Tooltips
Hotspots
Onboarding Checklists
Announcement Modals/Banners
NPS Surveys
In-Product Surveys
In-App Resource Center
Avg. Deployment Time≈ 1 Week15 Minutes
Knowledge Base Integration
In-Depth Customization
Learning Curve😟 Steep🙂 Smooth

UserGuiding also offers 100% free migration service for all your in-app content created using other software, to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools

UserGuiding starts from only $69/month.
Create tours, tooltips, and surveys without coding

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2- Whatfix vs Apty

Whatfix is another digital adoption tool that is preferred by enterprises. With its similar features to Apty, Whatfix aims to help you increase product adoption. 

In case you need better analytics and segmentation, Apty can be the right tool between the two. In comparison to Apty, Whatfix requires a bit more technical knowledge.

whatfix apty alternatives

However, if you are an enterprise looking to onboard your users, Whatfix can be a better option for you.

I can say that the two tools compete closely with each other in targeting enterprises and offering similar features and services. At this point, the pricing will be a significant factor to choose one over the other.

Whatfix Pricing

Similar to Apty, Whatfix also has custom pricing. However, their prices are known to be above the market average.

Whatfix Reviews

👍Pros:

“The price is a little high. It is lack of analytical features. Some features is not easy to configure.”

👎Cons:

“Whatfix is a very good software and it is easy to use and help guide the customer step by step to resolve their concerns.”

3- Pendo vs Apty

Pendo is a user onboarding tool that aims to improve the customer experience for better growth. 

pendo apty alternatives

If you are not an enterprise, another tool that might work for you is Pendo. It provides similar features to the ones mentioned above. However, many who have used the product complain about its lack of simplicity. 

Its steep learning curve seems like a big challenge. 

Compared to Apty, Pendo’s most appreciated feature is their surveys.

Pendo Pricing 

Pendo doesn’t provide a public list of its pricing. You need to contact Pendo to get a custom plan and a price for your business.

Pendo Reviews

👍Pros:

“We compared it to Adobe Web Analytics and found both to be useful, in different ways. The ability to create and execute surveys within a page is the best part of the software.”

👎Cons:

“I wish it was a bit easier to navigate the analytics of the guides. It is also tough to keep the guides active and working properly when you are releasing new features in your product, which skews the analytics if one guide step does not show and stops the guide.”

4- Appcues vs Apty

appcues apty alternatives

Appcues is a user onboarding platform that helps you create interactive user onboarding experiences. It is one of the first companies to have ever done it.

Appcues is another platform that is preferred mostly by enterprises. Their product is currently used by thousands of users who are mostly satisfied with it. 

Similar to Apty and Whatfix, Appcues is not a budget-friendly option.  

Appcues Pricing

If you want to use Appcues with Product Tours add-on:

  • 14-day free trial (no credit card required)
  • Essentials Plan: $249/month when billed annually for up to 2500 MAU
  • Growth Plan: $879/month when billed annually for up to 2500 MAU
  • Custom Quotation Available for Enterprises

Appcues Reviews

👍Pros:

“Appcues has been a great resource to our organization in engaging and teaching our customers! It has helped to grow our product adoption metrics and the new improvements make it easy for us to create campaigns on the fly!”

👎Cons:

“I would like a more indepth analytical Insights displayed within the Appcues UI itself. Currently we get a high-level view within Appcues and for a more detailed view, we require to download a .csv or excel file which is a bit cumbersome. Additionally, Appcues isn’t optimized for localization and that is something we would love to have as we are in the global market space.”

5- Intercom vs Apty

intercom apty alternative

Intercom is a customer communications platform that also offers user onboarding services. 

When it comes to in-app communication, Intercom seems like a better option for what it provides. However, their product tours are not as effective as any of the other alternatives on the list.

If your focus is to have a more powerful customer communications tool, then Intercom can be the choice for you. On the other hand, if you are looking for an all-around product for product adoption, they do not give you many options, meaning that you can’t use checklists, modals, or any other key UI elements for user onboarding.

Intercom Product Tours Pricing

Using Intercom Product Tours costs around $235/month, as the Product Tours add-on is sold for $149/month and to get the add-on you must possess an already existing subscription which starts from $87/month.

Intercom Reviews

👍Pros:

“Intercom is easy to start using to start helping customers and to provide an amazing experience, as well as track basic and initially important information.”

👎Cons:

“I haven’t used the reporting as much as I would like, but I’ve heard feedback it’s not the most robust in terms of identifying and CX issues. Could use more customization.”


Frequently Asked Questions


What type of company is Apty?

Apty is a software company that provides enterprises with a digital adoption platform. With Apty’s product and services, businesses can create onboarding flows and in-app tutorials for employees, clients, customers, and users; to improve retention and product adoption.


What is a digital adoption platform?

A digital adoption platform is software that helps business and product owners create in-app elements to guide and educate users, which eventually instills adoption in the user base. These platforms are mainly used to improve the adoption of digital tools among employees or customers, and can have different functions such as video-making or product tour creation features.


Is Apty the best DAP on the market?

Apty can be the perfect DAP fit for many businesses, but for many, it is far from the best product. For example, if you have a higher focus on employee training and enterprise use cases you should select WalkMe while if you are looking to meet your customer’s needs, UserGuiding is your go-to software.


What is a good Apty alternative for onboarding customers?

Apty is not the greatest product to onboard and educates users, and there are some great alternatives such as UserGuiding using which you can create interactive in-app elements without any coding, at an affordable price.


Which Apty alternatives can be used to improve digital adoption during change management?

Apty has a strong focus on change management and employee onboarding, but a strong focus doesn’t always mean the best product. In fact, depending on your price range, exact needs, and technical capabilities, Whatfix or WalkMe are two other solutions with a similar focus to Apty.

apty alternatives and competitors

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apty alternatives and competitors

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Serhat Erdem

Serhat is the Creative Content Writer of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.

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