As your business grows, you will need to focus on multiple aspects of your business, which will hinder your capability to focus on your business growth. That’s why, if you have a small business you want to expand, you should use e-commerce tools to make your life a bit easier.
However, there are too many tools available on the market currently. Since you’re willing to invest time and money in these tools, you need to find the right tools for you.
Below you can find the best tools to grow your small business. These tools have different purposes and are grouped accordingly:
- eCommerce development tools
- Shop optimization/improvement tools
- Marketing Tools
- Management and Productivity Tools
- Analytics and User Behavior Tools
Here are 31 eCommerce tools for your small business:
Ecommerce development tools
As you can understand from the title, these tools are helpful to develop your website/online store.
You probably heard of Shopify.
It’s the number one pick of the business owners who don’t want to spend time and money on website design.
Shopify offers its users features such as:
- A website builder with lots of templates
- Regular backups and updates
- Built-in marketing tools
- A simple layout where you can control everything from your dashboard
With Shopify, you can quickly build a website for your small business, manage your website with a few clicks and use built-in marketing tools to run campaigns on Facebook and Google.
- Basic Shopify: $29/month
- Shopify: $79/month
- Advanced Shopify: $299/month
- Shopify Lite: $9/month
- Shopify Plus: $2,000 per month or a variable fee for higher volume businesses
Wix is another tool to build your website. It’s a great option if you don’t have too much money to spend since it offers many features like its biggest competitors Shopify and WooCommerce, for free.
However, if you want to get more features, you have to pay for Business plans. Because although its free plan is pretty beneficial, it’s hard to scale if your business grows quickly.
- Free plan: – $0
- Combo plan: – $14/month
- Unlimited plan: – $18/month
- Pro plan: – $23/month
- VIP plan: – $39/month
- Business Basic (ecommerce): – $23/month
- Business Unlimited (ecommerce): – $27/month
- Business VIP (ecommerce): – $49/month
- Enterprise: – $500/month
Squarespace is another great website builder for small businesses. It is affordable and offers lots of features such as:
- Customizable templates and content layouts
- Starter layouts
- Built-in mobile websites
- Design tools
And so much more.
So if you’re considering building a website, you can test Squarespace’s more than 100 design templates as well as its blogging and eCommerce features.
The personal plan is $12 per month. The business plan is $18 per month. There are two plans for eCommerce: The basic one is $26 per month and the advanced one is $40 per month.
As a strong competitor of the previous tools, Woocommerce is an excellent tool if you are familiar with WordPress or using it frequently. With Woocommerce, you can add eCommerce functions to your WordPress website.
However, although its free version is enough for a functioning website, you need to pay for some plug-ins. Also, it’s not as beginner-friendly as previous tools since it doesn’t offer a simple drag-and-drop setup feature.
It starts at $6.95 per month.
Ultracart is another great eCommerce tool to create your online store and start selling right away. It has customizable themes to build your website, offers analytics insights for your business on dashboard and payment integrations.
With UltraCart, you can design a responsive website without any additional design skills. It also offers multi-language support and multiple storefronts.
- Small: $49.95/month
- Medium: $79.95/month
- Large: $229.95/month
- Enterprise: $499.95/month
With 3dcart, you can create the best online store. With more than 200 built-in features, 100+ supported payment processors, 50 free themes, and cart abandonment recovery tools, 3dcart offers anything your online store needs.
However, since 3dcart offers complete access to HTML and CSS for customization, this feature could be a bonus or a con for you depending on your knowledge.
- Startup Store: $19/month
- Basic Store: $29/month
- Plus Store: $79/month
- Power Store: $129/month
- Pro Store: $229/month
BigCommerce is one of the best eCommerce tools you can use to build and manage your online store. With its drag-and-drop design elements, you can easily design your website. It’s also easy to integrate with third-party applications.
Bigcommerce also offers storefront conversion features such as digital wallets, coupons, and analytics for customer insights.
However, some might find BigCommerce a little expensive.
Pricing available on request
8) Big Cartel
Big Cartel is the best eCommerce tool for small businesses that sell handmade or custom-made products. If you are an artist that wants to sell their art pieces, Big Cartel is an excellent tool for your online business.
Big Cartel Pricing
You can personalize your website according to your artistic view for $9.99-$29.99 monthly.
PrestaShop is another free eCommerce tool that allows enables you to build your eCommerce website with ease. As one of the biggest competitors of Shopify and WooCommerce, PrestaShop offers its users lots of features.
The major downside is that extending your business with this tool might be difficult.
Ecwid is a freemium eCommerce tool that enables you to create and manage your eCommerce store. It is one of the best eCommerce tools because of its affordable prices.
Ecwid offers its users unlimited storage and bandwidth. Also, you won’t pay any transaction fees.
Ecwid offers a free plan for those who want to sell up to ten items. Beyond that, their Venture plan costs $15 per month, the Business plan costs $35 per month, and the Unlimited plan costs $99 per month.
You can find 10 more eCommerce website builders 👈 right here.
Shop Optimization/Improvement Tools
Do your visitors need guidance to understand the basic value of your eCommerce website?
Say no more.
UserGuiding allows you to create interactive UX elements like walkthroughs, tooltips, hotspots, announcement banners, help centers, and more; to make sure your customers are educated about what your platform provides them with.
Using these methods for customer education can help you simplify your user experience and ensure there are no questions left unanswered.
- 14-day free trial (no credit card required)
- Basic Plan: $69/month when billed annually for up to 2500 MAU
- Professional Plan: $299/month when billed annually for up to 20000 MAU with unlimited guides
- Custom Quotation Available for Larger Companies
Zakeke is a visual customizer for eCommerce. It is fully integrated with the world’s top eCommerce platforms. Moreover, installing Zakeke is easy; you don’t need to do any coding or background knowledge.
By integrating Zakeke with your online store, your customers will be able to customize your products with texts, images, logos, colors and more, before they order. Zakeke’s 3D Product Configurator offers an inviting and unique 3D shopping experience with AR and helps customers design their dream product!
You can use Zakeke with every production process:
- Screen printing
In addition, Zakeke pairs any order from your eCommerce with all the relevant print-ready files and makes them available as options. If you want to take your customization one step further, you can try Zakeke PRO.
Zakeke gives control to your customers and optimizes the process of customization. It means that your customers will be more likely to buy your products and be satisfied with them. Happy customers mean few refunds.
And as you scale your business, you will get more profit.
Zakeke’s pricing changes depending on your eCommerce platform.
OptiMonk is a free conversion optimization tool that turns your traffic into sales. With OptiMonk, you can create, personalize and launch pop-ups, sidebars, notification bars, and fullscreen.
And you don’t need to know to code.
You can also increase your email subscribers, reduce cart abandonment and increase cart value. While promoting your special offers, you can collect feedback from your customers as well.
OptiMonk has a free version, but its pricing starts at $29.00 per month.
Drift is a revenue acceleration platform that uses conversational marketing and conversational sales to assist companies in building trust with their customers and growing revenue faster. More than 50,000 businesses use Drift to align their teams on a single platform to deliver a better customer experience. With Drift’s patented AI technology and human engagement combined, your customers can reach out to you quickly.
Drift has a free version. It also offers three packages: Premium, Advanced, and Enterprise. Packages are custom priced.
Olark is a software/tool which is committed to helping businesses achieve sustainable long-term growth. They offer an easy-to-use live chat tool that allows companies to boost their sales, provide support, and build valuable relationships with customers on their websites.
Olark offers 14 days free trial. Their pricing changes according to contract extent, but it costs $29 per agent/month with no required contract. You can cancel at any time at no fee.
ScreamingFrog is a super helpful tool to check if you’ve made mistakes during your website optimization. Suppose you have any specific identification of issues related to SEO such as 404, images, dead links, redirects, duplicate content, or scripts that get in between your website and your customers.
You can either download it to your desktop or run it online. Screaming Frog also finds issues robot.txt or XML sitemap can fix.
Screaming Frog is free up to 500 URLs. If you want to manage more than 500 URLs, the paid option is £149.00 per year, and every license is per user.
Lucidchart is an online diagramming platform that you can use to visualize your website’s processes, data, and more. You can create diagrams based on templates or create custom ones. You can also share your documents across operating systems and work on them simultaneously with another member of your team or different teams and view each other’s edits.
If you want to make the most out of your website, you need to know where your users go on your website. With LucidChart, you can create user flow diagrams to curate your user flow and improve your website accordingly.
Lucidchart offers a free version. Its pricing starts at $7.95 per user per month.
Hellobar is a great tool to increase signups and grow sales. It features five different types of pop-ups to bring your customer’s attention back and offers customization options. If you don’t have time to customize, you can use their design assistant to find the most suitable design for your website.
Hellobar has a free version. Its priced options are separated as monthly and annually. The growth plan is $29, the premium plan is $49, and the elite plan is $99 per month.
19) HubSpot Marketing Hub
HubSpot is the world’s leading all-in-one business solution that helps small businesses do more with various tools.
Their Marketing Hub is a platform on its own with various features that can help you attract and convert more leads and customers, and grow your business.
With HubSpot Marketing Hub, you can:
✅ Create Popups and Embed forms to acquire leads,
✅ Create CTA Buttons and Images to convert visitors to customers,
✅ Automate and send Personalized Marketing Emails to thousands of contacts with a single click,
✅ Create Landing Pages and Blog Posts without the technical hassle,
✅ Create and manage Automated Workflow to save valuable time in your marketing campaigns.
The best part of HubSpot is that it grows with you.
Using its free plan as a small side-hustle all the way to using its different hubs as a multi-team enterprise, HubSpot is there for you.
HubSpot has a Free Plan that’s great if you’re just starting out with the tool, with many of the capabilities available up to a certain limit.
And HubSpot’s three paid tiers for HubSpot Marketing Hub look like this (excluding the “per contact” additions):
- Starter – Starts at $45/mo
- Professional – Starts at $800/mo
- Enterprise – Starts at $3,200/mo
GetResponse is a great email marketing platform that can aid businesses in several aspects.
One of which is email marketing. To create professional emails with high deliverability rates, all you have to do is add GetResponse to your software list.
‘Cause it can work like a charm when it comes to supporting you with a wide range of email templates, autoresponders to create email sequences, newsletters to update your contact list, automated emails to save you from spending any more time on it, and many more.
Here’s what you can do with GetResponse as your all-in-one marketing software:
- take your email marketing service to the next level by making use of features like email creator, autoresponders, email analytics, bulk emails, transactional emails, and list management
- build an online place to promote your own business via website builder with the help of features like AI-powered creator, predesigned templates, drag-and-drop editor, forms and popups, and domain management
- automate your workflow, thanks to tags and scores, automation flows, abandoned cart emails, website visitor tracking, and product recommendations
- hold webinars to attract your target audience by using screen sharing, call-to-action button, on-demand webinars, whiteboard, and polls and surveys
- make use of paid ads that call for social media integrations, such as Facebook, Instagram, and Google—all provided by GetResponse
- create landing pages that generate revenue, thanks to Facebook Pixel, signup forms, popups, countdown timer, and e-commerce tools
- be in constant contact with your audience to improve user experience by utilizing live chat that includes customization tools, chat availability, visitor capture forms, chat notifications, and chat analytics
- send automatic notifications to your visitors and keep track of the rates easily via custom prompts, unlimited notifications, web push analytics, and automated notifications
- get into SMS marketing and automate the whole process by using SMS editor, URL shortener, and SMS reports
GetResponse has a Free Plan that includes several main items, such as newsletters, live chat, and a website builder, which work like magic.
And GetResponse has three paid plans (for 1,000 contacts on an annual purchase; will change in price if you increase the number of contacts):
- Email Marketing – $15.58/mo
- Marketing Automation – $48.38/mo
- Ecommerce Marketing – $97.58/mo
Freshmarketer, a product of Freshworks that specifically focuses on marketing, helps you align marketing and sales to boost growth.
To do so, it is home to several crucial items that help businesses grow by focusing on marketing, such as chatbots, web forms, visitor tracking, heatmaps, A/B testing, and landing page builder. These features help businesses build long-lasting relationships with customers while driving more revenue.
Some of the marketing automation features that Freshmarketer grants are:
- drag-and-drop visual journey builder,
- ready-to-use journey templates,
- landing page builder,
- contact management,
- behavioral targeting,
- heatmaps and A/B testing,
- session replay, and
- real-time performance metrics and analytics.
With the features above, you’ll be able to attract prospects, personalize campaigns, boost engagement, and nurture existing customers. So, give it a try as Freshmarketer offers a 21-day free trial without requiring your credit card information.
Freshmarketer has a Free Plan that includes several main items, but it limits the number of contacts to 100.
And Freshmarketer has three paid plans (billed annually, which will change in price if you increase the number of contacts):
- Growth Plan – starting at $19/mo (for 2,000 contacts)
- Pro Plan – starting at $149/mo (for 5,000 contacts)
- Enterprise Plan – starting at $299/mo (for 10,000 contacts)
22) Google Ads
Google Ads is one of the best tools to promote your business online. Although many businesses try to capture as much organic traffic as possible, at some point, you need to invest in paid advertising for growth.
Google Ads target specific audiences based on their demographics or keywords. So, when a possible customer is searching for a particular keyword related to your business, your product or service will pop up in their search results.
Google Ads Pricing
Pricing by request.
Ahrefs is an SEO tool that makes it easy to perform keyword research and optimize your website while analyzing your competitors. It shows the keywords your competitors use and how to rank in search results.
Also, you don’t need to have any background knowledge of SEO to use Ahrefs effectively.
Ahrefs will find out the SEO issues you need to fix and improve so you can create the best-performing content for your website and widen the horizons of your business. It also provides extensive tutorials; you’ll get all of the information you need to get started with the tool right off the bat.
It starts at $99 per month.
AdEspresso is a tool that allows you to create, manage and see all of your ad campaigns across various platforms. For example, you can monitor ads on Facebook, Instagram, and Google. You can save so much time seeing all data on the Adespresso dashboard rather than moving one platform to another.
You can customize your performance graph according to the data you have and your business goals. For example, with your advertisement dashboard, you can see how well your campaigns are working to make decisions based on that and improve your ads.
It starts at $49 per month.
SEMRush describes itself as an all-in-one marketing tool that helps you to manage every aspect of your marketing campaign. SEMRush allows you to track your analytics, view your social media channels and improve your site’s SEO effectively.
With SEMRush, you can analyze your content and compare it to your competitors’. As you discover new keywords, you will uncover new competitors and find more keywords that will bring traffic to your website.
You can also monitor your site’s traffic and identify new business opportunities with SEMRush.
It starts at $99.95 per month
Project Management and Productivity Tools
monday.com is the #1 tool to manage your business’ day-to-day.
As the leading project management platform, monday.com has helped 100,000+ businesses improve their ROI by up to 250%.
As they amazingly put it, with monday.com you can fast-track your way to visibility by transforming sloppy spreadsheets into crystal-clear workflows you’ll love.
Whether it is for your personal productivity or your e-commerce team’s day-to-day management, this platform can help you get things in order.
With monday.com as your online project management solution, you can:
- plan, strategize, and deliver the project of your choice in a flash via the pre-built templates—which can be customized as well
- visualize your project with colorful Gantt charts to track and manage with ease
- reshape and monitor your task dependencies, task lists, task milestones, and many more throughout the project lifecycle
- make use of all kinds of dashboards by turning insights into data that will serve as your guide for your future business plans
- oversee your team’s workload to assign resources accordingly, thanks to real-time data
- use popular integrations to take your project to the next level
- and make use of the key features of monday.com (that I’ve briefly mentioned above) while adding custom items to your project
Trello is a project management tool that you can use to schedule your content releases or plan a project. It gives you a broader perspective of your project and is a great way to collaborate with other team members in your business.
First, you create a new board for your project, and you invite other people to join your board. There are individual cards on every board that contains details about the project you’re working on. You can use these cards to create to-do lists, tag team members, and upload files.
Notion is an alternative to Trello. It’s one of the most popular task management tools both used personally and in business.
You can add different documents to your Notion page and use the drag-and-drop feature to arrange your data. In addition, you can track your tasks and projects by creating a calendar or a to-do list.
You can keep track of the tasks of other teams and keep in sync. Notion offers lots of features to its users and a free version too.
The free plan includes unlimited members and guests, 1000 blocks, and 5MB file uploads. The personal plan is $4 per month, the Team plan is $8 per month and person, and the Enterprise plan is custom priced.
Analytics and User Behavior Tools
29) Google Analytics
I can easily say that Google Analytics is the best free analytics tool on the market. With its drag-and-drop feature, you can create customization reports easily. You can even change the dimensions and metrics according to how you want to display them.
You can measure internal website searches, learn more about your customer (their age, location, the device they’re using), and so much more. In addition, it is effortless to integrate.
Overall, Google Analytics is great for small to medium businesses with small teams.
Mixpanel began as a mobile app analytics platform, but it has now grown into a powerful all-in-one solution that can integrate with other platforms, can deliver a variety of alerts (through email, SMS, push notifications, and in-app), and includes marketing automation and CRM suite.
Mixpanel is the perfect all-in-one tool for people who want to analyze mainly mobile apps, need unique notifications features, and have a limited budget.
Mixplane offers a free starter plan. The “Growth plan” starts at $779 per year, and the “Enterprise plan” is custom priced.
Mixpanel’s number one competitor, Amplitude, is another user behavior analytics tool. However, Amplitude started off as a product analysis tool, and it’s still the application’s primary focus.
The tool offers unique features. For example, one of them, Compass, can identify behaviors that predict retention or conversion rates. Also, Amplitude can shine a light on user journey key points. Thus, it is ideal for analyzing feature adoption, real-time performance, and user behavior.
Amplitude’s free plan tracks up to 10 million actions per month. In addition, the growth and enterprise plans are custom priced.
So, if you’re asking the question: What’s the best tool for my eCommerce?
It depends on your business.
What does your business need? On what do you spend so much time? What can you improve?
Do you want to build a website or add an eCommerce plug-in to your website?
The answers to these questions will help you to find the best tools for your business. With the tools I’ve listed above, I’m sure that you can find the tools your business needs.
Frequently Asked Questions
What are the biggest ecommerce companies?
Some of the biggest eCommerce companies are:
What are tools of ecommerce?
Ecommerce tools are the tools that can make it easier to run your online shop. These tools simplify and automate online commerce activities such as website design and customer onboarding.
What ecommerce does Wix use?
Wix Stores is Wix’s e-commerce platform. If you build your site using Wix and have its business plan as well, then you can add the Wix Stores application to your page to access many useful e-commerce features.