17 Free SEO tools to 10X your organic traffic in 2021

It’s great that you want to rank higher on Google and make more money.

And I am with you! 

SEO is an essential part of any marketing strategy. And, if done correctly, SEO can be the difference between making $100 or $100.000 per year in revenue. But…

These days, there are so many free SEO tools on offer that even if we did spend money on them, it would be hard to decide which one is the best investment for our marketing strategy. 

Luckily for you, in this post, I will share 15 free SEO tools that can help you 10X your organic traffic in 2021!

Whether your goal is to 10X your organic traffic in 2021 or just want to get started with SEO for the first time, these free SEO tools will help you reach your goals faster than ever before! So check them out below and start increasing your search engine ranking today!

What are SEO tools?

what are seo tools

SEO tools are basically software that helps you with the search engine optimization process. They collect data from your website and give you insights making it easier for you to improve it. Using these SEO tools correctly can help you rank higher in Google, Bing, Yahoo, and other search engines. SEO tools are all about improving your rankings by enhancing the quality of your content and optimizing the way search engines see your website. Over time, this will significantly impact your business as more people will start finding you online!

Do I need SEO tools?

Whatever your company’s size, I would highly advise using SEO tools.

Even if your goal is not to rank on Google but rather make more sales through an effective marketing strategy, it’s crucial that your content is easily discoverable online by potential customers.

Besides, On-page Search Engine Optimization (SEO) comes with a lot of other benefits for your website:

  • Higher Site Authority – As you enhance the overall quality of your content and optimize the way search engines see your website, Google will reward you with higher rankings in SERP (Search Engine Result Pages). This will lead to more people finding your site organically, resulting in a marked increase in traffic. 
  • Better Website Design – Using the right SEO tools can help you optimize your website’s appearance so that it looks better on both desktop and mobile devices. This is important as people are increasingly using their mobiles to purchase products online. 
  • More Traffic – As you rank higher in search engines, you are more likely to attract visitors. In fact, 77% of Internet users only click on the first two search results on Google. So, if you want to bring in new customers, it’s essential that your website is easily accessible!

And, you know what? You can gain all these benefits from using free SEO software and tools. But, which free SEO tools should you start with?

Finding the best free SEO tool to improve your company’s rankings can sometimes be a little overwhelming…

That’s why I have put together this list of 15 Free SEO Tools that will help you 10x your online presence in 2021. So let’s dive into them!

15 Free SEO Tools to Adopt in 2021

1- Google Keyword Planner

google keyword planner SEO tool

Google Keyword Planner is great for analyzing your search traffic and identifying new keyword opportunities.

Google is still the most dominant search engine globally, with 65% of all searches being made with Google. So, any SEO strategy worth its salt should be based on high-quality content targeted at relevant keywords. This will increase your chances of ranking higher in SERPs and help you optimize website conversion rates!

This tool is very handy whether you are looking to rank higher on Google, increase monthly site visitors or simply want to get started with SEO for the first time.

All you have to do is input the keyword you want to analyze, and Google Keyword Planner will give you a bunch of relevant data:

  • Estimated search volume for the given keyword
  • How competitive your chosen keyword is, and whether it’s possible to rank on Google for this term
  • The number of results from competing websites on specific SERPs allowing you to analyze how much traffic would come in if you ranked higher in Google!
  • Average cost-per-click (CPC) for your chosen keyword

What makes Google Keyword Planner even better is that it can help you find profitable long-tail keywords and more: just input a short keyword, define its “maximum monthly search,” and Google Keyword Planner will give you a bunch of longer phrases that are way easier to rank for – yet still relevant from a business point of view. 

This is vital if you have limited resources and want to go after niche markets with high-quality content—definitely one of the most useful free SEO tools out there. 

2- Google Analytics

Google Analytics SEO tool

Google Analytics is the most powerful free SEO tool available today. It offers almost all the data needed to identify how your potential customers navigate your website and where they go when they leave after reading one of your blog posts (or not).

The best part is that once you know what’s exactly going on with your content and website visitors, optimizing them becomes way easier!

Google Analytics allows you to track the following data:

  • How your potential customers found your website (keyword they used on Google, links from other sites, etc.)
  • What content on your site is the most popular with your visitors (e.g., which pages they spend the most time on or which blog posts are getting shared the most?)
  • Who your most loyal users are or how often they visit your website, and what type of content  they are looking for
  • How your users behave on your site (e.g., how long they stay on each page and where they scroll to)

What makes it even better is that you get access to a special section called “Acquisition”. This allows you to track how many visitors come from which source. So, for example, using Acquisition, you can easily see what search engines send you the most traffic or how much traffic Facebook sends!

All in all, Google Analytics has some pretty impressive features for a free SEO tool.

3- Google Search Console

Google Search Console SEO tool

Google Search Console is a free SEO tool offered by Google to help you keep track of your site’s performance on their own search engine. It can also help you get rid of errors that may have an impact on your website’s ranking in SERPs.

You can use this tool, for example, to remove spam from your site or even block malicious users. This will not only improve the user experience of people who visit your site but also ensure higher rankings on Google!

Google Search Console has many valuable features, but perhaps the most important one is “Fetch as Google,” allowing you to see how Google sees and interprets specific pages on your website. 

If one of your pages contains any errors or is blocked by Google Search Console (due to spam, for example), it will be automatically highlighted. With this feature, you can easily find and fix errors that may hurt your main keywords rankings!

Structured data (rich snippets) is one of the most critical things GSC can help you with. It highlights areas for improvement and allows you to test your actual data. 

Furthermore, Google Search Console generates an HTML Improvements report, which shows issues such as inadequate meta descriptions and tags and non-indexable content.

This fantastic tool can also assist you in getting your site links to appear below the search results and is quite helpful for AMP optimization (Accelerated Mobile Pages).

Fully detailed Search Analytics reports, data on links to your site (with keywords), internal linking, international targeting, mobile usability, index status, content keywords, blocked resources, crawl stats and errors, robots.txt tester, sitemaps, security issues are just a few of the areas where Google Search Console can be most helpful.

4- Google PageSpeed Insights

Google PageSpeed Insights SEO tool

This free SEO tool allows you to analyze your website’s speed and its mobile-friendliness. PageSpeed Insights will show you how to make your site load faster and be able to access it from all devices, such as a smartphone or tablet.

It’ll also give you tips on how to improve your page’s performance. This free SEO tool will show you what scripts are slowing down your site and optimize their loading, which is a great way to reduce the load time and server hit!

One of my favorite features is “Lighthouse,” an inbuilt auditing platform that allows you to track your progress as you make changes to your website. It gives detailed information about any errors found on your pages, along with suggestions on how they can be fixed.

The latest version of Lighthouse even provides video tutorials for developers who want more advanced features!

Google PageSpeed Insights stands out from the rest due to its simplicity and versatility. It has everything you need to understand your website’s performance.

5- Keywords Everywhere

Keywords Everywhere SEO tool

Keywords Everywhere is a free SEO tool that helps you uncover the topics and keywords related to your content in Google Search Console, Amazon, YouTube, or Bing.

This great tool allows you to find synonyms for your main keywords and see how they resonate with users. 

You can also filter out irrelevant data and focus on what’s the most important!

If you’re analyzing an article from another site, KWE will show precisely where it’s been shared across the web and displayed as different snippets of text. 

Furthermore, if there are any issues with the title or meta description, the SEO tool reports this with a button click.

If you want to incorporate your keywords into titles and meta descriptions for Google, Amazon, or Bing, KWE will take care of that as well! So it’s absolutely necessary for any serious blogger to implement this free SEO tool. 

6- WMS-Everywhere

WMS Everywhere SEO tool

WMS-Everywhere allows you to check your Google, Bing, or Yandex ranking on any keyword in one place. 

I love the list View feature with its ability to filter out websites from any country and sort them by date. The Map feature is also incredibly useful – it shows where you rank geographically, including how your keywords are doing locally and globally. It’s an outstanding SEO tool that is really easy to use!

Furthermore, WMS-Everywhere has a toggle button for countries (which can be reordered), which helps you see how your website ranks in specific regions/cities of each country. 

What is so great about this SEO tool is that it provides valuable information and rankings changes across all three search engines at once, so you don’t have to switch between them all the time!

It also allows me to see what happened in a specific period of time and quickly identify my website’s performance from month to month or week to week. The SEO tool is so user-friendly that you can check your rankings by simply going here, typing in one keyword, and hitting enter.

7- Screaming Frog SEO Spider

Screaming Frog SEO tool

If you want to perform a complete website audit, for free, nothing can beat this SEO tool. It will scan your entire site and give you great insights on how to improve your SEO strategy. 

The free version of Screaming Frog SEO Spider does an incredible job at scanning your existing pages and providing feedback on any changes necessary.

It has a very simple, fast, and easy-to-use interface, so anyone who has ever used a standard search engine before will have no trouble using this one too!

If you want to check out what errors your website is making or if you have any duplicate content that should be removed – this is the perfect SEO tool for you. It’s one of the most powerful free SEO tools on the market, so make sure you give it a try!

No matter how big or small your website is, the free version of this SEO tool will provide invaluable information that will make all the difference!

8- SimilarWeb

SimilarWeb SEO tool

SimilarWeb will help you find out who links to your competitor’s website and where those links are placed. It also gives you a good idea of how much traffic each link sends to the target site, so you know which links are worth following up!

SimilarWeb has another helpful feature – Traffic Insights. It shows you how much traffic comes from various sources, including organic search, paid search, social media, or other channels to your competitor’s website. 

This is one of my favorite free SEO tools since it allows me to see all my competitors’ websites on one screen and compare their performance in terms of visitors, revenue per visitor, and more!

I particularly like the Competitive Intelligence feature which provides interesting data about each website under competition analysis, such as traffic sources, keywords, and more. This SEO tool also allows me to see if any blogs or news sites link to my competitors’ websites.

Overall, this is a really powerful SEO tool that will help you analyze your competitor’s performance and get some new ideas for your own campaign!

9- SEO Minion

SEO Minion SEO tool

SEO Minion is a free SEO tool that can assist you in identifying alternative keywords that will increase traffic to your website. In addition, it automatically identifies long-tail keywords, allowing you to uncover hidden gems in your niche.

Moreover, it lets you see what websites are ranking first and track them over time.

It’s a very effective tool with unique capabilities that allow users to track rankings of various keywords.

Although it lacks some bells and whistles seen in other paid tools, this one is still very effective at what it does!

Furthermore, this free and easy-to-use SEO tool will help you find new ideas about optimizing titles and meta descriptions on each page, which is essential for search engine ranking purposes. The best part is that all its features come at no cost!  It doesn’t matter what industry your business is in; every entrepreneur should try this SEO tool!

10- NitroPack

NitroPack SEO tool

NitroPack is a caching and optimization plugin that aims to increase the speed of your website.

The NitroPack plugin optimizes several elements of your WordPress website, resulting in a significant increase in your Google PageSpeed score. This is particularly important now, given Google’s recent announcements about Web Vitals and speed as a ranking factor.

The NitroPack caching plugin is a must-have for any blogger, digital marketer, or entrepreneur who wants their website to load faster and rank higher in search engines. This is one of the best WordPress plugins that are available today so make sure you give it a try!

11- Yoast SEO

Yoast SEO tool

So many bloggers start their blogs without any SEO knowledge – this leads to an inevitable drop in ranking, even if their content quality is top-notch! That’s why I recommend using tools like Yoast SEO whenever possible. Yoast SEO is an easy-to-use, free plugin that can provide you with actionable recommendations to help your blog rank higher on Google.

The tool offers several features, such as keyword research for better optimization and content analysis. It also helps you find broken links on your website which can be detrimental to the ranking process!

An additional advantage of Yoast SEO is that it allows you to compare how specific changes affect the search engine rankings over time – this provides invaluable insights into what might need tweaking or optimizing next time around!

12- Ahrefs Free Keyword Generator

Ahrefs SEO tool

Ahrefs’ keyword generator is a free tool that generates up to 150 keyword suggestions for each search query.

It provides search volume and KD (keyword difficulty) for each keyword in addition to keyword suggestions. Keyword Difficulty (KD) is an estimate of keyword ranking difficulty based on the Ahrefs algorithm. It is a number between 0 and 100 (lower number – easier to rank).

The Keyword Generator is beneficial since it allows you to search for keyword ideas on Google and Bing, Youtube, and Amazon. Furthermore, you may search not just in the United States, the UK, and other English-speaking markets but also in one of the 170+ countries listed in the dropdown menu.

13- Answer the Public

Answer the Public SEO tool

Answer the Public was one of the first SEO tools to hit the market, and it quickly stood out with its trendy, a little quirky interface, and a basic but fantastic concept.

This SEO tool uses the majority of Google and Bing autocomplete results to provide users with information on the motives behind each inquiry. Answer the Public separates these results into several lists that are presented in a visually unique and user-friendly way, based on the belief that they are the most underused sources for keyword research.

It sorts the results for you in alphabetical order and arranges them into questions, prepositions, comparisons, and related keywords. All of this is free to download for additional processing.

Answer the Public now has a premium edition that includes unlimited searches, report saving, high-resolution pictures, and other features. 

If you’re working on a new project or launching a new website and need some fast keyword ideas, Answer the Public might be exactly what you need.

14- Ubersuggest

Ubersuggest SEO tool

Ubersuggest is a keyword research tool that pulls all the possible search queries for your topic based on Google suggestions.

This SEO tool can be helpful when you don’t want to reinvent the wheel with regards to coming up with keywords but need some new ideas or inspiration. It’s also useful if you’re looking for words and phrases related to your niche which are currently popular in terms of search volume.

True, it used to be entirely free, but after being bought by a digital marketing and SEO tycoon Neil Patel, it has introduced a slew of excellent SEO features that necessitated the creation of a premium plan.

In terms of the free edition, this tool assists you in generating keyword suggestions, but it doesn’t stop there.

Indeed, the free version allows you to track keywords (up to 20), receive weekly updates, add up to 20 locations, do three site audits each day, and generate ten keyword recommendations and ten content ideas. 

The best thing about this tool is that it lets you see what your competitors are up to, thanks to competitive domain analysis.

You can get information on your competitors’ top keywords and sites and produce up to three reports each day. You’ll get practical tools for outranking your competitors, as well as new keyword suggestions based on what they’re doing.

15- Ardor Metadata Length Checker

Ardor Metadata Length Checker SEO tool

Metadata optimization affects not only your search engine exposure but also your website’s bounce rate, retention, and, to some extent, your brand reputation. Meta tags help people determine whether or not to click and enter your website, thus improving your meta titles and descriptions, which can boost your traffic significantly.

The problem is that metadata length requirements often vary, making it challenging to stay on top of them, especially when writing meta descriptions. Thankfully, there is a tool that can assist you with this. 

The Ardor Metadata Length Checker not only counts the characters and spaces in your meta titles and descriptions to ensure that they stay within the recommended range (currently 100-160 for meta descriptions and 50-60 for meta titles), but it also offers a pixel count. It’s easy to see why this is such a helpful feature, given that Google measures metadata length in pixels.

This is a web-based tool that is entirely free. It also looks for internal linking recommendations and shows a SERP snippet preview in addition to meta title and meta description length.

Conclusion

We’ve provided a list of 15 free SEO tools that can help you 10X your organic traffic in 2021. These are all free tools, so give them a try and let us know what you think! Which tool on this list has helped you the most? Are there any others we should add to our list?


What are SEO tools?

SEO tools are basically software that helps you with the search engine optimization process. 

SEO tools are all about improving your rankings by enhancing the quality of your content and optimizing the way search engines see your website. Over time, this will significantly impact your business as more people will start finding you online!


Does Google have an SEO tool?

Yes, it does! Here are 4 of those:

  • Google Keyword Planner
  • Google Analytics
  • Google Search Console
  • Google PageSpeed Insights

What is an example of SEO?

Here are some examples:

The SEO-friendly page is “well-written” and displays high-quality content. It also has a good load time, meaning it doesn’t take forever to load when you visit the page.

On-Page SEO refers to optimizing your web pages for search engines, i.e., improving the website’s structure and HTML code quality, adding alt tags to images, writing meta descriptions and titles, having keywords in the URL, etc.

Off-Page SEO refers to promoting your website to improve its visibility on search engine results pages (SERP). This can be achieved by building backlinks or getting people talking about your business online through article marketing. Off-Page SEO is just as important as On-Pagecrucial SEO.

17 free seo tools

Serhat Erdem

Serhat is the Creative Content Writer of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.

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