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PODCAST

Episode 23: SaaS Growth Whisperers With Miruna From Planable

SaaS Growth Whisperers: Episode 23 Miruna From Planable (https://youtu.be/sPNGxH8kJrM)

John hosted Miruna Dragomir – CMO of Planable and she talked about:

How did the change in their content marketing strategy from volume-centric to intent-centric impact their lead generation?
How did one data-based article help them to go viral?
How do they plan their content marketing initiatives?

Some people don’t understand how to use testimonials on homepage

You can’t randomly choose which testimonial to put on your home page

Choose a testimonial that supports the claim you make on your value proposition statement
— John Ozuysal 🌊 (@john_ozuysal) September 5, 2021