TL;DR:
- Gathering product feedback is essential for making data-driven decisions and improving product development.
- Product feedback can be collected through various channels, such as in-app surveys, email surveys, customer support interactions, online forms, social media, and user interviews.
- Examples of product feedback surveys include feature opt-in surveys, customer satisfaction score surveys, churn feedback surveys, Net Promoter Score surveys, customer experience surveys, and persona identification surveys.
- In-app feedback provides immediate and relevant insights, email surveys allow for detailed responses, customer support interactions can reveal common issues, online forms gather comprehensive feedback, social media and forums provide real-time feedback, and user interviews offer qualitative insights.
- Utilizing multiple channels for collecting product feedback can help businesses understand customer needs and improve the overall product experience.
It was another Wednesday, and I had an email from my professor regarding my assignment.
Long story short, the draft that I sent didn't meet her expectations, and she asked me to reconsider sending it as my final project.
I immediately checked the document and saw that she highlighted some sections and left comments.
That moment… I knew how feedback could save lives.
The same goes for product feedback; you need to hear the thoughts of your customers to understand what you can improve before it's too late.
In this article, I'll provide you with product feedback examples that include surveys with multiple use cases for you to reach out to your customers.
Go get that A+, or should I say 5 stars?
6 Product Feedback Examples (with 6 different types of surveys)
When it comes to getting product feedback, there are several channels available for customers to express their opinions on product experience.
These channels not only allow customers to share their feedback but also help businesses understand what their customers want and need.
Product feedback surveys are divided into six categories:
- In-app feedback
- Email surveys
- Customer support interactions
- Online forms
- Social media and forums
- User interviews
Now, let's focus on them one by one:
1- In-app feedback
One of the ways to collect product feedback is through in-app, exactly when users interact with your product.
Setting up the scene, in-app surveys provide product teams with first-hand insight that can inspire you to improve your product based on the pain point they mention or specific questions you ask.
In-app surveys are immediate and highly relevant, often captured via pop-up surveys, feedback buttons, or chatbots, which enables you to understand user experiences in real time.
❗Keep in mind that mobile apps derive a lot of value from this practice when they implement a one-click survey for users to rate their experience.
To exemplify in-app feedback, here are three examples that include different types of surveys:
1️⃣ Feature Opt-in Survey
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- How UserGuiding asks for product feedback in-app through a modal
In this example, UserGuiding asks users to rate a new feature on a scale from one to ten to get some actionable insight from early adopters.
For this specific type of feedback, you can take the initiative to segment users before sending out feedback surveys because not all users will be at the same point in their user experience.
You can utilize this feedback example if you wish to learn more about how customers feel about a certain feature from the customer’s perspective.
2️⃣ Customer Satisfaction Score (CSAT)
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- How Google Meet asks for product feedback in-app through a CSAT
Here, you can see how Google Meets sends out a CSAT to check out how the service they just provided is.
As the name implies, customer satisfaction surveys pave the way for you to quickly learn what your users think about your product or features.
This survey can create a different level of communication because it opens up the doors of direct feedback by allowing a feedback survey to pop up right after receiving the service itself.
You might even provide them with a blank box for customers who just received a service to leave open-end feedback regarding the product, not the feature itself this time.
3️⃣ Churn Feedback Survey
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- How Typeform asks for product feedback through a churn feedback survey in-app
To be a customer-centric company, you might need to create a feedback system for churned customers, too—because only getting positive feedback isn't that helpful.
Sometimes, you need that negative feedback to improve your business.
Churn feedback survey is a customer survey that you can utilize to learn the reasons behind a customer who is about to churn; this will introduce you to the areas for improvement on which you should act fast.
Just like the example, this type of feedback survey appears when your exist customers try to cancel their subscriptions.
What you should keep in mind is that this type of feedback is essential; by letting them share their experience, you get to understand customer's pain points.
2- Email surveys
Think about any sign-up process – you go to a website, click on a button, and provide them with your email address.
This sequence alone makes email a great social medium channel for digital products to reach their users.
Feedback collected through email surveys allows for more detailed responses; these surveys are sent to users' inboxes, often after specific interactions or time periods.
They can be customized for different segments of your user base to gather insights on specific features or overall satisfaction.
Let me give you an example:
4️⃣ Net Promoter Score (NPS)
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- How Frase asks for product feedback through an NPS survey via email
Now, remember that I told you that it can be used for detailed responses—the magic happens when it directs users to another page that includes an open-end question for them to explain the reason behind their rate.
NPS surveys measure customer satisfaction and customer loyalty at the same time by asking customers to rate the likelihood of recommending a given business to their friends and colleagues.
Generally, NPS surveys that are sent through email load another page once the user responds so that it can get a more detailed answer.
This type of feedback can be especially beneficial when you need to ask for feedback on the overall customer experience, whether it's to improve usability or utility.
3- Customer support interactions
Feedback can be gathered from unexpected places, including customer support.
Think about the times your customer support team responds to a support ticket or a support call.
After these interactions, you have the opportunity to collect feedback regarding the service you provided them with—for the product as well.
Including emails, phone calls, and chat sessions, you can analyze these interactions which can help identify common issues, bugs, or user concerns.
Let's take a look at a customer feedback example:
5️⃣ Customer Experience Survey
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- How you can ask for feedback after a support interaction
This customer feedback example is one that you can send after attending to support tickets to see how the customer journey is running for the given customer.
Just ending a customer support call or closing a ticket with a customer experience survey, support teams can comprehend if the support customers received was helpful enough, meeting the customer expectations.
To get product feedback, you can opt for preparing a two-question survey that includes a customer experience question and asks for a product rating later on—helping you create a feedback loop.
Just make sure that it's optional!
4- Online forms
Online forms are typically hosted on a website or a platform and can be accessed through links shared via social media, newsletters, or within the app.
Online surveys can be detailed and structured, allowing for open-ended responses and more comprehensive feedback.
Let's check this example out to understand what online forms are about:
6️⃣ Persona Identification Survey
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- How Notion asks for product feedback through an online form as a user persona survey
This is an online form that acts as a user persona survey, which you can send out to your current or potential customers to create user personas to describe your customers and buyers.
A persona survey gathers your customers' demographic data to understand your customer base, their behaviors, needs, and challenges.
Using this as a website survey, like Notion does, you can get user information and gather feedback regarding your product right afterward.
These feedback questions can help you comprehend how these users are benefiting from your product, where they find it lacking, and what could be improved.
5- Social media and forums
Social media platforms and forums are another place that you can use to provide your users with a customer feedback survey link for them to fill out.
Social media platforms like Twitter and Facebook are two platforms where you can reach your users and get user feedback in real time.
For product feedback, you can easily ask users to share their ideas about a new feature, make a feature request, and leave a customer review on various platforms.
You can even show them how much you care about their feedback if you prioritize feature requests!
6- User interviews
Last but not least way you can earn valuable insight by conducting focus groups or one-on-one interviews; these insights can delve deep into user needs, behaviors, and perceptions.
❗️ This qualitative feedback is quite helpful for understanding the why behind user actions and feedback.
During these meetings, you can ask questions regarding product quality face-to-face, or you might send them a product feedback survey for them to check out after the customer interviews.
Regardless of your choice, you'll get to collect feedback forms with customer insights, which are important to make data-driven decisions, especially for product managers.
Wrapping Up…
Product feedback is a must for product teams when it comes to making product development decisions.
May it be to create a product roadmap or track customer satisfaction, gathering feedback regarding your product's performance is a good practice.
So, here are the six channels that you can collect product feedback:
- in-app,
- email surveys,
- customer interactions,
- online forms,
- social media and community forums,
- and user interviews.
Frequently Asked Questions
What are examples of product feedback?
Some examples of product feedback include:
- Online reviews and star ratings
- Surveys and feedback forms
- Social media mentions
- Customer support interactions
- User testing
- In-app feedback
- Email surveys
- Community forums
How do you write good feedback for a product?
To write feedback that's good, you need to offer constructive feedback that is helpful for both the company and potential customers. Also, you need to cover various aspects, such as product quality, customer service, and overall experience, with specific details and examples to support your points.
