A free trial is a type of “product introduction” that is used by many companies and services. Free trials give the first impression to the users so that they can test your products and services to decide if they will stay with your company or not.
Today most of the SaaS companies rely on the conversion of users into paying, long-term customers after free trial. Increasing free trial conversion rate, along with reducing churn, improving retention, product adoption, and feature adoption is extremely crucial for overall success, To improve free trial conversion rates, you should take specific measures.
How long should your free trial last?
To improve free trial conversion rates, you should optimize your free trial process in terms of time. The length of the free trial period depends on the company and the product. Many companies prefer to choose one among 30 days, 15 days, or 7 days of trial. You need to find out which one is ideal for your case.
You should set a period that is long enough for your customers to discover the features of your product but short enough to make them feel urgent to go beyond the trial. If you see the need for this, you can try to offer different trial periods to various groups.
How to Increase the Free Trial Conversion Rate
1- Offer an effective onboarding process for engagement
After the signup period, many users are left alone to figure what’s going on with your product. That’s exactly the point where you should help them feel like they are a part of the community from the first moment.
You need to establish a bond between your customers and your brand or your product as quickly as possible. Helping your users get to their “Aha!” moments before they lose attention, is highly crucial. If you have an effective onboarding process that provides this for your users, you can gain many customers and fans.
You can design guides and product tours to introduce the value proposition of your product or service. You should emphasize the specific features of your product according to the unique cases of the customers. And of course, you should be ready for your customers if they need help with something.
2- Provide content that adds value and makes life easier
What you offer and how you offer can change everything in the eyes of your customers. The quality of your product is the main reason why your customers chose to try it in the beginning. Along with an effective onboarding process, the easiest way to improve the free trial conversion rate is by showing customers that you value them and produce content that solves their problems.
In a data-driven market, companies know their audiences well and positively affect their buying decisions. You should prove that your product can solve your customer’s problems. For this, the media can help you, and you can share videos and stories that emphasize the interesting functions of your product. It is essential to show that you provide what customers are missing.
3- Personalize the experience for higher free trial conversion rates
Personalizing your users’ experience is a powerful way to increase engagement. Personalizing does not mean just sending personalized standard e-mails to your customers. You should behave according to their specific needs.
You should be able to reach the data of your customers through various data collection programs to offer them the features they need. Having a strong and efficient sales team is also crucial to have meaningful conversations with your customers.
4- Focus on useful metrics that give a realistic insight
Track the patterns of your product or service because reliable data shows you the way to success. You can analyze various metrics to understand the patterns. Along with the north star metric, which is the leading metric that shows the core value of your product, there are many other useful metrics to look at.
You should check your qualified visitors metric to see if you succeed in converting the users into the active visitors of your pages. Onboard trials, which allows you find out the correlation between the users who have signed up and those who have set your product up, and engaged trials, which is a great way to see the users who has signed up, set up, and visited your page back to take action, should also be considered. You can also compare them to see the patterns behind the free trial conversion rate. Try to see many metrics so that each of them can help you understand the trial process.
5- Get feedback for building a strong relationship
As we mentioned above, tracking the patterns is at the heart of your management process. You should find the point where your users decide to continue. At this point, the ones who leave are as important as the ones who continue. You can get some valuable insights if you try to learn the reason why you are losing some of your users.
There are various methods of getting feedback from your signups, including surveys, personalized e-mails, and incentives like gift cards along with an answer. Do not hesitate to get in contact with your users through one of these ways to understand what they like or where they get stuck.
By considering these steps, you can specify the features of your free trial process, and you can have an insight into how you boost your free trial conversion rates to gain actual customers. As a result of an effective trial process, you and your customers will be content with each other.