Chameleon vs UserGuiding 2023 comparison – Which tool can help you better?

Chameleon is a digital adoption platform that helps you create well-designed user experiences and product onboarding flows. But… It is incomplete.

That is where UserGuiding comes in.

UserGuiding is an amazing product adoption platform software that provides well-designed and engaging walkthroughs for an unbelievably affordable price.

So which one is better for you?

Which one of these tools is the one that is the better fit for your needs and goals?

To help you find an answer to those questions, I will:

  • Introduce Chameleon and talk about the tool’s cons and pros,
  • Introduce UserGuiding and talk about the tool’s cons and pros,
  • Compare those tools side-by-side for you to have a better overview.

And also, if you want to skip all those, you can benefit from this quick table:

TL;DR – Side-By-Side Comparison Table

Starting Price:$89/Month$279/Month
G2 Rating:4.7 ⭐️4.4 ⭐️
Interactive Walkthroughs
Onboarding Checklists
In-Product Surveys
In-App Resource CenterComing soon
Avg. Deployment Time15 Minutes1-2 hours (Without Customization)
User Analytics
User Tracking
Learning Curve🙂 Smooth🙁 Steep

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools!

UserGuiding starts from only $89/month.
Create tours, tooltips, and surveys without coding

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What is Chameleon?

Chameleon is a digital adoption platform that stands out with how customizable the tool is.

Chameleon tool
Chameleon’s first use dashboard and survey

If your product team consists of people with powerful creativity and imagination and are obsessed with achieving the exact onboarding flow, this tool is for you.

As long as you also have a spare CSS developer available.

This tool is hard to use and will take your team’s time to create something you want. But Chameleon will do you a small favor and code your elements for you ( for a price of course).

I believe this presents a problem for a rapidly growing SaaS. I would prefer to have the ability to do iterations myself without assistance to make changes more efficiently.

As for the integrations, Chameleon is a strong player. It currently has 23 different integration options with strong tools such as Google Analytics, Intercom, Slack, and more.

Pros 🤩 Chameleon is good for:

✅ Chameleon is known for their customizability and range of custom CSS options. If you want your product walkthroughs to blend right in, Chameleon won’t make you upset.

Chameleon’s Launcher feature – a unique onboarding checklist – is a very engaging element and drives the tool apart from competitors.

✅ If you work with lots of other tools, you will be happy to hear that Chameleon has lots of integration options so that you can keep all your data in one space instead of scrolling through every page.

Cons 😮‍💨 Chameleon isn’t good for:

❌ The product walkthroughs of Chameleon are great, but apart from that, Chameleon doesn’t provide a full set of necessary onboarding elements. If you’re looking for an all-in-one tool, Chameleon isn’t the one.

❌ Unless you know how to use CSS or anything similar, you won’t be able to use Chameleon to its fullest since the tool isn’t non-technical friendly.

❌ Chameleon’s pricing is above the market average even though they don’t offer many distinct or advanced features.

Chameleon Pricing

Chameleon has different parameters for pricing. For instance, the price can go up if you have more monthly active users, but it can also go down if you need fewer launchers and onboarding flows.

  • Free trial available for 14 days
  • Startup plan: $279/month for 2000 MAU, $753/month for 15.000 MAU, including 3 surveys, 3 launchers, and no A/B testing
  • Growth plan: $599/month for 2000 MAU, $999/month for 15.000 MAU, including unlimited experiences and A/B testing

What is UserGuiding?

UserGuiding is a product adoption platform that doubles down on customer and user onboarding with powerful in-app elements.

UserGuiding’s dashboard is intuitive and informative

It is a “no-code” product that everyone, regardless of their technical background, can set up and start using immediately.

Also, UserGuiding costs below the average of similar products but provides the same value – if not more.

UserGuiding in action on youtube
UserGuiding in action on YouTube

Here is what you can create with UserGuiding:

  • Interactive Product Tours,
  • Tooltips and Hotspots,
  • In-app messages
  • User Onboarding Checklists,
  • Resource Centers,
  • NPS Surveys,
  • In-Depth Analytics
  • And custom user segments.

Pros 🤩 UserGuiding is good for:

✅ The #1 strength of UserGuiding is the value it provides for the price it costs. UserGuiding offers a full set of no-code engagement and adoption elements for as little as $69/month.

✅ Unlike many other competitors, UserGuiding’s interface is very user-friendly so that even first-time users can set up and publish their own product engagement sequences.

✅ UserGuiding is also very customizable. You can play with your engagement elements’ shape, color, positioning, and much more.

✅ UserGuiding provides 24/7 customer support. This means that customers can get help quickly – no matter which time zone you are in – and solve their problems without friction.

✅ In terms of User Onboarding, UserGuiding provides a full stack of features so that you won’t have to adopt multiple tools for different features.

Cons 😮‍💨 UserGuiding isn’t good for:

❌ Since UserGuiding’s main focus is onboarding, the analytics features it provides might not be enough for some companies. However, the tool provides various integration options with most analytics tools.

❌ Although you can use UserGuiding for employee training as well as user adoption, the features for employee engagement might be a bit simpler than you expect.

UserGuiding Pricing

  • 14-day free trial (no credit card required)
  • Basic Plan: $69/month when billed annually for up to 2500 MAU
  • Professional Plan: $299/month when billed annually for up to 20000 MAU with unlimited guides
  • Custom Quotation Available for Larger Companies

Chameleon vs UserGuiding

Chameleon also provides a great set of onboarding elements along with customization options, but since they aren’t accessible to non-technical people, it is more difficult to use the tool and more time-consuming.Onboarding
🤩 ➡️
UserGuiding provides a great range of templates, suggestions, customization options, and CSS integration for those who like it. The onboarding capabilities are much more comprehensive than Chameleon.
Chameleon isn’t much different than UserGuiding when it comes to analytics, but Chameleon doesn’t have as many integration options.Analytics
🤩 ➡️
UserGuiding provides a great range of templates, suggestions, customization options, and CSS integration for those who like. The onboarding capabilities are much more comprehensive than Chameleon.
Chameleon provides in-app NPS surveys and feedback collection modals. If you need other types of surveys, Chameleon might not be the tool you are looking for.Surveying
🤩 ➡️
UserGuiding provides all different kinds of in-app surveys. You can create NPS surveys or include star-scale questions along with multiple-choice or open-ended feedback questions to create your own custom survey.
Chameleon’s starting price is much higher than UserGuiding although the value it provides isn’t much different.⬅️ 🤩UserGuiding’s pricing starts from $69/month for 2,500 MAU and all features (except for UserGuiding Now)
 Ease Of Use 
Again, Chameleon relies on CSS usage and technical knowledge. That’s why the tool isn’t easy to use, and it’s not even a slightly good tool for non-technical people.🤩 ➡️From free implementation support to CSS-free customization, UserGuiding is one of the simplest digital adoption platforms. You can set up and get going with UserGuiding in under an hour.
 Customer Support 
Chameleon has a very friendly customer support team as well, but UserGuiding’s support has been rated higher on G2 – meaning that customers are more satisfied.🤩 ➡️UserGuiding has a score of 9.8/10 on G2 in terms of the quality of customer support. Their dedicated support team is quick and provides Customer Support to all users worldwide, no matter which time zone you are in.

Simple, Affordable, and Powerful User Onboarding & Survey Software.

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Hilal Çökeli

Hilal Çökeli

I’m UserGuiding’s growth-obsessed product marketer. I like to research and write about product, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.