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Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
The Best Software for SaaS Customer Success
Growth
Customer success is getting more and more importance, especially for SaaS. There are new competitors every day for almost every company. That’s why a successful…
Mert Aktas
·
3
min read
Published:
March 21, 2019
(
Updated:
March 13, 2024)
The Best Growth Hack for SaaS Products in 2024
Growth
Retention is one of the most important metrics for sustainable growth for SaaS companies. Because the business model of SaaS is on subscription the business…
Mert Aktas
·
4
min read
Published:
March 19, 2019
(
Updated:
March 13, 2024)
How do I personalize my user onboarding?
User Onboarding
The essence of a perfect user onboarding is to show your users the real value of your product. There are a few ways to personalize this experience for users to…
Mert Aktas
·
2
min read
Published:
February 18, 2019
(
Updated:
October 12, 2023)
UserGuiding Recognized as Rising Star in Customer Experience Category on FinancesOnline 2019
News
Since its inception, UserGuiding has made it easier for companies to build product tours, simplify onboarding processes, and create interactive guides.
Mert Aktas
·
2
min read
Published:
February 14, 2019
(
Updated:
June 19, 2023)
Is there any tool to make user guides for a SaaS product?
User Onboarding
The main problem with SaaS products is retention. Because it’s based on subscription business model, you have to sell your product every month, not just once.
Mert Aktas
·
1
min read
Published:
February 1, 2019
(
Updated:
June 20, 2023)
What are good tools for onboarding new customers?
User Onboarding
Product walkthroughs are essential for a successful new user onboarding execution. Especially, if you have a product little more complex than google search :)…
Mert Aktas
·
1
min read
Published:
January 22, 2019
(
Updated:
June 26, 2023)
How do you manage SaaS customers who pay but don’t use the product?
Growth
It’s definitely a red sign for all SaaS products. Cost for making a paying customer keep paying is much less than acquiring a new customer. You should poke them…
Mert Aktas
·
2
min read
Published:
January 18, 2019
(
Updated:
June 22, 2023)
What are some best tips to improve user onboarding for SaaS?
User Onboarding
SaaS is the first target customer for user onboarding companies since their dashboards are mostly unique and complex. They need to design a beautiful onboarding…
Mert Aktas
·
1
min read
Published:
January 17, 2019
(
Updated:
June 20, 2023)
How can I determine the onboarding cost per customer if I run a low-price, low-touch SaaS business model?
Growth
You should determine a goal first for your customers to be finished by them and then count them as “onboarded users” who are most likely will be the ones who…
Mert Aktas
·
2
min read
Published:
January 14, 2019
(
Updated:
June 20, 2023)
How are companies using user experience to gain customers?
UX Design
Retention is key to success for SaaS products. While acquisition costs are increasing and new alternative software is approaching every day, it is hard to keep…
Mert Aktas
·
1
min read
Published:
January 10, 2019
(
Updated:
January 4, 2021)
What are the biggest mistakes in user onboarding?
User Onboarding
Yes, user onboarding is vital in helping users benefit from your product and find value in it. If you want to retain your users, you HAVE TO provide an…
Mert Aktas
·
10
min read
Published:
January 8, 2019
(
Updated:
February 13, 2024)
What value is created during a customer onboarding phase?
User Onboarding
Every SaaS product solves a different problem and has a different core value. But they have on thing in common, they need their users to experience the “Aha!
Mert Aktas
·
2
min read
Published:
January 7, 2019
(
Updated:
June 27, 2023)
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