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Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
How can I determine the onboarding cost per customer if I run a low-price, low-touch SaaS business model?
Growth
You should determine a goal first for your customers to be finished by them and then count them as “onboarded users” who are most likely will be the ones who…
Mert Aktas
·
2
min read
Published:
January 14, 2019
(
Updated:
June 20, 2023)
How are companies using user experience to gain customers?
UX Design
Retention is key to success for SaaS products. While acquisition costs are increasing and new alternative software is approaching every day, it is hard to keep…
Mert Aktas
·
1
min read
Published:
January 10, 2019
(
Updated:
January 4, 2021)
What are the biggest mistakes in user onboarding?
User Onboarding
Yes, user onboarding is vital in helping users benefit from your product and find value in it. If you want to retain your users, you HAVE TO provide an…
Mert Aktas
·
10
min read
Published:
January 8, 2019
(
Updated:
February 13, 2024)
What value is created during a customer onboarding phase?
User Onboarding
Every SaaS product solves a different problem and has a different core value. But they have on thing in common, they need their users to experience the “Aha!
Mert Aktas
·
2
min read
Published:
January 7, 2019
(
Updated:
June 27, 2023)
Main Problems with Using User Onboarding Tools
User Onboarding
All the user onboarding tools out there (including us) are promoting code free user onboarding. But to succeed on user onboarding you absolutely need to…
Mert Aktas
·
2
min read
Published:
January 7, 2019
(
Updated:
October 12, 2023)
15 Essential Tips for Better User Onboarding
User Onboarding
If the term “user onboarding” is brand new for you, or you have heard of it but don’t know much about it, be ready to learn 15 important user onboarding tips.
Mert Aktas
·
8
min read
Published:
December 16, 2018
(
Updated:
June 14, 2023)
Improved User Onboarding: Mobile Action & UserGuiding
User Onboarding
Mobile Action is an intuitive App Store Optimization and Mobile App Intelligence platform that helps app publishers rank higher in app store search…
Mert Aktas
·
3
min read
Published:
May 26, 2018
(
Updated:
June 22, 2023)
How Interactive Guides Help Customer Service
Growth
Customers, especially paid ones, want to reach their goals as quickly as possible. They want to have a magic wand that can turn SaaS into the desired result by…
Mert Aktas
·
2
min read
Published:
December 24, 2017
(
Updated:
September 16, 2021)
The Five Characteristics of Perfect User Onboarding
User Onboarding
Today, SaaS products are more complicated in order to meet technological needs. That means using user onboarding tools to improve product usage and making it…
Mert Aktas
·
3
min read
Published:
December 22, 2017
(
Updated:
October 12, 2023)
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