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Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
Remote Team Management: Tips to Increase Efficiency
Growth
Over the last decade, we have seen a strong trend towards remote working, with more and more people preferring to make the most of their time by avoiding the…
Mert Aktas
·
17
min read
Published:
August 4, 2020
(
Updated:
June 20, 2023)
What is Project Management and What does a PM do?
Product
Sometimes you might think that why you are paying for a project manager when all your departments are doing their job flawlessly. The project manager is the…
Mert Aktas
·
10
min read
Published:
June 11, 2020
(
Updated:
July 5, 2020)
Launch a Product (Successfully) in 7 Essential Steps
Product
It doesn’t take a business expert to know that one way or another, you can launch a product. The question is, however, whether you can do it successfully.
Mert Aktas
·
11
min read
Published:
June 10, 2020
(
Updated:
October 12, 2023)
Top 6 Digital Marketing Trends of 2024
Growth
Traditional marketing is dying. It started becoming extinct the moment the internet first launched and has been declining ever since. With digital marketing…
Mert Aktas
·
10
min read
Published:
April 27, 2020
(
Updated:
March 14, 2024)
How UserGuiding helps companies fight churn during the COVID-19 pandemic
Growth
Hello, this is Mert from UserGuiding team. We are all bored with companies trying to relate their irrelevant products with COVID-19. I am too. So I’ll try to…
Mert Aktas
·
4
min read
Published:
April 14, 2020
(
Updated:
October 13, 2023)
Go-To-Market Strategies in the Face of the Global Pandemic
Growth
While many businesses across the globe continue to struggle in the face of the coronavirus slump, many innovative companies are taking it as an opportunity to…
Mert Aktas
·
7
min read
Published:
April 9, 2020
(
Updated:
November 18, 2021)
Growth During the Pandemic: Use Product-Led Growth to Your Advantage
Growth
This post discusses important lessons that all of us – not just business leaders but the general population as well – can learn from the high-impact ripples…
Mert Aktas
·
6
min read
Published:
April 3, 2020
(
Updated:
June 26, 2023)
How to Build a Brand for Your SaaS Product
Growth
What do you think of when someone says “smartphone”? I am sure there are a few brand names that pop up into your thoughts. That is because people behind those…
Mert Aktas
·
10
min read
Published:
March 30, 2020
(
Updated:
December 18, 2023)
The Complete Guide to North Star Metrics for SaaS
Growth
Every product, including a SaaS, needs a North Star metric in order to get the most results. This metric is among the most useful and the most misunderstood.
Mert Aktas
·
7
min read
Published:
March 27, 2020
(
Updated:
June 14, 2023)
Top UI Designers to Follow in 2024
UX Design
Before we go any further, let’s get this clear: UX and UI are not the same things. It is a common mistake because they are quite similar in terms of producing…
Mert Aktas
·
10
min read
Published:
March 25, 2020
(
Updated:
March 13, 2024)
Product Manager Resume Tips – Impress Employers
Product
Unless you are a famous and a successful product manager, landing a product management spot in a company is an extremely difficult task. You have to stand out…
Mert Aktas
·
10
min read
Published:
March 19, 2020
(
Updated:
June 26, 2023)
Design Thinking: A Key Skill for Product Managers
Product
Are you a product manager interested in adding the basic principles of Design Thinking to your toolkit for career success? Check out this helpful article with a…
Mert Aktas
·
8
min read
Published:
March 6, 2020
(
Updated:
June 23, 2023)
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