37 Website Statistics and Trends in 2023: Website Design, Traffic, and Experience

Did you know that the design of your website might be more important than the content?

Well, 94% of first impressions are design-related, and users tend to spend 88% more time on a website with audio-visual elements.

In other words, knowing about the trends that work will save you a lot of money, time, and effort.

All three are sort of the same thing, but you get what I mean.

So here are the most essential and good-to-know website basic statistics, such as traffic stats. Combine these facts with your key metrics, and you will see an increase in traffic without interviewing every individual user.

Website Traffic Statistics

1- As explained by Search Engine Journal, when the bounce rate is between 26% and 40%, you are presumably good to go.

2- Publishing 16 blog posts per month instead of 4 or less makes company websites get 3.5x more visits.

3- Blogs make up 25% of all websites on the internet.

4- More than three-quarters of the internet’s individual visitors read blogs frequently. 

5- The percentage of users who prefer a blog post more than an ad when they want to want to get information about the company is 70.

Website Visitor Statistics

6- 50 milliseconds is enough to get a new customer or lose a potential one because, for users, it takes that much to make a judgment about your website.

7- Websites that take a long time to load costs companies $2.6 billion each year in lost sales.

8- If the images of a website take too long to load, 39% of people will stop engaging with it.

9- Almost half of the users (47%) expect an average website to load in under 2 seconds.

10- 2.6 seconds is the average time for a user’s eyes to land on the most influential area of a website and generate a first impression.

11- Users tend to spend up to 88% more time on a website that has videos.

12- 1/3 of people tend to make a purchase that they didn’t plan after they receive personalized content.

Website Design Statistics

13- The percentage of credibility of a website that relies on design is 75.

14- If the content or the layout of a website is unattractive, 38% of people will stop interacting with it.

15- Users spend an average of 5.94 seconds looking at a website’s main image

16- Users spend an average of 5.59 seconds looking at a website’s written content

17- If users are given a time period of 15 minutes, 67% of them would prefer reading from a website with a good design rather than a plan page.

18- The same research about online presence found out that 46% of users consider websites as ”credible” based on the website’s aesthetic appeal.

19- Research found out that 94% of negative feedback about websites was about design.

20- almost three-quarters (73%) of companies invest in design to get an increase in views and stand out among competitors.

21- 70% of small businesses don’t have a CTA (call to action) link on their homepage.

Website User Experience Statistics

User activities are highly influenced by experience, and a poor UX might cause more damage to your accurate traffic stats than you expect.

22- Almost 90% of website users switch to a competitor after poor website user experience.

23- 88% of online content consumers tend to revisit a website after having a bad experience.

24- 77% of accounts for user activity believe that bad UX is a weakness for their potential clients.

25- 79% of external users state that they wouldn’t engage with content that doesn’t load quickly or display well on their device.

Website Browser Statistics

26- In 2020, Google Chrome was the most popular search engine with 69.31% of all browser usage, being followed by Edge with 8.12%, Firefox with 7.38%, Internet Explorer with 5.05%, and Safari with 3.74%.

27- As for Desktop Browser market share, Google Chrome is in the lead with 65.96%, followed by Safari with 10.43%, Firefox with 8.39%, Edge with 7.43%, and Opera with 2.59%.

28- In mobile devices, Google Chrome is – again – the most used browser with a percentage of 67.76, followed by Safari with 16.20, and Samsung Browser with 2.46.

Mobile Website Statistics

Mobile devices are easier to carry around, usually more accessible, and quicker to find or charge. That’s why most of the daily traffic occurs on mobile devices. So, having a good mobile design for your website has become more crucial since 2017, and mobile has become the stairway to pleasing online traffic metrics.

29- The percentage of users that are highly likely to return to a website if it’s mobile-friendly is 74.

30- 57% of people indicate that they won’t be recommending a business website with a poor design on mobile.

31- 85% of people state that a company’s mobile website should be at least as good as the desktop version.

32- As of Q2 2018, 63% of people preferred using mobile devices over computers

33- In 2017, 52.64% of the global organic search traffic source was mobile traffic.

34- 50% of the whole e-commerce revenue of the U.S. has been accounted for by mobile e-commerce.

35- According to Google Traffic Report, 61% of users won’t return to a website if they had problems accessing it on mobile, and 40% of those would instead switch to a competitor.

36- Compared to desktop conversion rates, smartphone conversion rates are 64% higher.

37- Among users that search for a business on mobile, 88% either call or go to that business within 24 hours.

Frequently Asked Questions

What percentage of visitors value personalized content?

34% of people, which means 1 out of 3 people state that they become likely to make an unplanned purchase after receiving a personalized piece of content.

What are the most popular search engines in 2023?

For three years in a row, the most popular search engine has been Google Chrome. It is again expected to be the most popular in 2023, meaning that Chrome is the most popular browser and the perfect environment to get traffic from search engines and work on your conversion rate scores.

What percentage of daily visitors of a website use mobile?

As of Q2 2018, 63% of people preferred using mobile devices over computers, meaning that having a mobile-browser version of your website is more important than ever.

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Hilal Çökeli

Hilal Çökeli

I’m UserGuiding’s growth-obsessed product marketer. I like to research and write about product, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.