Top 35 Social Media Statistics and Trends in 2023

Social media has long evolved from only being a space for socializing with people into a space where countless opportunities for companies exist. The growth of social media platforms and the constant creation of new social media platforms open up new opportunities for many businesses.

In order to create solid social media strategies, you need to continuously follow new social media trends and statistics. Leveraging these social media statistics, you can have a better understanding of the changing trends, opportunities, and needs. 

Having said that, we have tried to collect social media stats that touch upon different social media platforms, their usage, and the different social groups that use those platforms. 

Let’s get into it!

Social Media General Statistics

1- The active social media population worldwide is now 4.5 billion.

2- The active global mobile social media population is 4.15 billion. 

3- The most popular social media network based on global audience size is Facebook.

4- Facebook has around 1.8 billion daily active users. 

5- By 2026, there will be nearly 325 million Facebook users in the United States.

6- 16% of all Facebook profiles are either fake or duplicates.

7- By 2023, there will be close to 1.2 billion Instagram users.

8- Twitter has 206 million monetizable daily active users across the world.

9- By 2024, there will be more than 340 million Twitter users worldwide.

10- There are around 800 million LinkedIn users.

11- By 2025, there will be 2.8 billion YouTube users.

12- TikTok has 689 million global active users.

13- TikTok was the most downloaded application in 2020.


Social Media Usage Statistics

14- 84% of the US population use at least one social media network.

15- On average, each person spends 2 hours and 25 minutes on social networks and messaging.

16- Millennials spend an average of 2 hours and 38 minutes daily on social media, while Gen Z spends 2 hours and 55 minutes.

17- 98.3% of Facebook users use the platform on mobile devices.

18- Facebook users spend around 18 minutes a day on the platform’s site.

Social Media Persona Statistics

19- More than half of Instagram’s global population were younger than 34.

20- In comparison to 38% of Gen X who use Instagram, 67% of Gen Z and 57% of Millennials use the platform.

21- 19% of Facebook users are male users between 25 and 34 years of age.

22- Another large user base of Facebook is made up of male users in the 18-24 years age bracket.

23- Facebook’s user base is the most broadly representative of the US population as a whole.

24- U.S. TikTok users are between the ages of 10 and 19.

25- 41% of global TikTok users are between the ages of 16 and 24.

26- 58.8% of U.S. TikTok users are female.

27- YouTube reaches more adults aged 18 to 24 than any TV network on mobile devices alone.

28- 60% of LinkedIn users were between 25 and 34 years old.

Social Media Marketing Statistics

29- Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021.

30- 54% of social browsers use social media to research products.

31- 81% of businesses choose Facebook for video marketing.

32- 82% of B2B markers report finding the greatest success on LinkedIn.

33- More than 46% of all social media traffic to company websites comes from LinkedIn.

34- YouTube is the 2nd most popular channel where businesses share video content.

35- 54% of people want marketers to put out more video content.

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Serhat Erdem

Serhat Erdem

Serhat is the Creative Content Writer of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.