Today, this article will focus on the utilization of gamified experiences in SaaS, their advantages, top examples of businesses with great App Gamification Elements, and it will hopefully inspire and inform you on the critical steps to gamify your software.
For an effective customer engagement strategy, the implementation of gamification elements is a must. The idea itself manages to appeal to the users because having a game-like experience that allows them to understand and follow the process is a huge ice breaker.
And now, it’s high time for you to understand and practice this method while coming up with your product’s design.
Let’s see what we have here.
What is Gamification in SaaS?
Gamification in SaaS, at its core, is a method that encourages users to complete daily tasks by drawing their attention into engagement through the help of a gamified experience. What gamification simply does is turn simple and mundane tasks into a game to increase users’ engagement level, enabling companies to take a step closer toward their business goals.
Driving a sense of fulfilment, games motivate people to complete long and difficult tasks to reach the satisfactory feeling of winning.
SaaS businesses use these gamification techniques to retain customers for the long run by offering them a unique experience that involves a memorable interaction with a certain product and all the rewards, adventures, pop-up quizzes, fun challenges, and victory.
How can Gamification help your business?
There are numerous fields in which a gamification solution can help your SaaS business. Let’s learn more about them.
- Gamification boosts engagement among customers.
First of all, above anything else, it’s safe to say that gamification in SaaS increases user engagement. This implementation of fun elements into non-game environments attracts new users and helps keep existing ones by keeping them active.
- Gamification motivates the users.
By offering rewards, keeping score tables, and sending messages that say ‘Congrats!’, gamification motivates users and encourages them to try harder to see what comes next. With this sense of curiosity, progress, and purpose, gamification creates room for positive reinforcement.
- Gamification creates competition.
People tend to work more productively when there’s competition involved. The reason behind this fact is the creativity and attention that comes up while a person is competing with others to win an interactive game. Gaming elements such as leaderboards, high score tracking, streaks, updating messages, etc., are the key motivators that enable users to achieve more through a game-like experience that manages to create engagement.
7 Examples of SaaS Gamification
Having talked about the crucial advantages of gamification, let’s look at some real-life examples of some of the best practices of advanced gamification and how it turned out to be a miracle.
Freshdesk is a cloud-based customer support software. It’s super easy to use and has numerous features that help businesses provide excellent customer service.
With features like live chat, and multiple support channels including email, phone, and social media, you’re able to help your users through the communication method that they choose.
To offer this type of unique customer support, Freshdesk decided to stick with gamification and has transformed its helpdesk into a game.
The Customer Support people using Freshdesk can earn points, level up, earn rewards, and unlock numerous achievements, rewards, and new challenges. Furthermore, the tool offers ”Quests” which are quick pop-up missions that these agents can complete if they wish to unlock badges and earn even more points.
The platform also utilizes leaderboards to give a sense of competition amongst the support agents, making them feel engaged and motivated to accomplish more.
With Freshdesk as your customer support tool, you can make use of:
- Powerful ticketing system that includes a team inbox and service level agreements,
- Multi-channel support that includes e-mail ticketing, integrated phone support, live chat, feedback widgets, Facebook and Twitter integrations, and mobile apps in one place,
- Increase in team productivity, thanks to gamification and automations,
- Self-service culture via knowledge bases and community forums,
- Global support that you can get due to multi-product support, multiple languages and time zones, and multiple SLA policies,
- Great security, including a custom SSL certificate, trusted IP, single sign-on, configurable password policy, role-based access control, custom mail servers, and email signing,
- Smart reporting that contains insights, reports, and customer satisfaction surveys,
- Apps that will support all of your processes, including self-service portals, FreshThemes, and native apps.
Asana is a cloud-based project management tool that helps all sizes of sales teams track and examine every single detail of their projects. The tool is especially great for those interested in practising efficient planning and management.
Being one of the household names of project management tools, Asana manages to win hearts by offering a certain advantage -it’s adaptable in a way that fits in exactly with your needs – and several key features:
- Board projects
- Detailed reporting
- Progress tracker
- Personalized inboxes
- A dashboard and search engine
- Gantt chart
- A unique calendar that you can use to manage your tasks in your own way
- Employee notification
- Workflow builder, which allows you to create automated processes
And, how does a tool as successful as Asana use gamification?
Asana uses gamification elements to celebrate its users when they complete a certain task, and it does this in the cutest way possible!
See it for yourself.
Asana offers a special setting with a number of animals that pop up on the screen after a user marks a task as completed. The users can turn this feature on and off within the ‘Settings’ section, but you cannot argue that it’s a creative and unique way that makes people feel good about completing those old and boring tasks. I mean, unicorns. Who can resist them?
Keyhole is one of the most brilliant social media management tools out there in the game right now. The tool assists marketers in measuring, enhancing, and reporting the impact they have on various social media channels.
The platform achieves to provide this service with the help of social listening, influencer tracking, and numerous social media analytics products – all of which are also quite helpful when it comes to improving business social media strategies and sharing the results.
And, how did Keyhole use game elements?
Well, let me tell you, Keyhole practiced one of the greatest examples of gamification – they used it to increase their conversion rates by 550%.
They used a basic element called an onboarding checklist, and here’s what happened next.
While in need of something that will skyrocket conversions with a few simple elements, Keyhole teams came across UserGuiding through our article on Product Adoption. After giving it a second thought, they thought that they finally found what was necessary.
With UserGuiding, Keyhole created a fully functional user onboarding checklist with a full set of interactive content in it, just in a few minutes.
Once they’ve created this checklist, they’ve set it live for the users whose focus was the brand monitoring feature.
After a while, they’ve seen a mind-blowing increase in conversions: users who have seen the checklist were 550% more likely to buy than the users who didn’t.
Are you impressed with the result Keyhole got?
Hubspot is one of the most used inbound marketing and sales platforms that offers all-in-one marketing solutions.
The platform has numerous advanced features that make it one of a kind; live chat, lead tracking, meeting, scheduling options for emails, in-depth analytics, and reports, custom emails, etc.
Apart from all these additional features, Hubspot cares about user engagement; it cares about it so much that it benefits from ✨gamification✨
Users earn badges and certifications that display their inbound expertise whenever they complete certification programs. This way, Hubspot manages to encourage active users to download printable certificates, use them on their websites, share them with loved ones through social media, etc.
This whole process drives user engagement through rewards. Users feel motivated to complete their training earn badges and certifications that represent the effort, time, and energy they put into learning something new and how they feel proud of it.
Upviral is a referral system that integrates into funnel systems and tools. It’s a tool that assists businesses in drawing attention to their companies to achieve rapid growth.
Simply put, this tool helps your business get traffic, leads, and sales. It provides a quick way to grow your business online.
And how does it achieve this?
Upviral uses sweepstakes, rewards, and leaderboards to help your business with your marketing campaigns.
The audience that interacts with the site gets a special referral link that can be shared on social media platforms. The system gives them points for every referral they make and it ranks them on a leaderboard.
These prizes are usually awarded to those who’ve got the most points, making the whole process quite fun and competitive.
ProdPad is a product management platform that assists product managers in developing solid product strategies that lead to business growth and success.
Product managers love and use ProdPad since it allows them to gather and manage ideas, track them in a clear and visual product roadmap that their teams can follow and understand.
They have also incorporated a number of gamification methods into their user journey. Let’s take a look at some of them.
Everybody loves free trials, right?
Do you ever wish you could prolong your free trial process when it’s about to end? Yeah, me too.
Here’s what Prodpad does about it.
One great example of gamification is their use of rewarding customers in return for their completion of in-app actions. At first, the users start off with a free trial for a limited time, and ProdPad lets them increase the number of days in this free trial through certain actions such as inviting a friend, spreading the word to a colleague, adding a user persona, adding billing details, etc.
This way, ProdPad creates a win-win situation that comes in handy both for the user and its own working systems.
Kaizo is another great example of a customer support SaaS application that assists teams in transforming performance management for support agents.
The software does an outstanding job in encouraging and motivating teams through gamification with cool Ninjas! Yes, you read that right.
Kaizo uses gamification and AI to enhance efficiency, productivity, and teamwork through engagement.
With the fun and engaging elements, Kaizo allows the teams to feel that sense of achievement through leveling up.
Furthermore, they have implemented appealing illustrations and a ”Dojo” class theme to provide an excellent journey for the customer support agents while enabling them to improve their skills, and achieve goals on a weekly basis while not boring themselves to death.
Start Gamifying Your Software, Today
A 3rd party user onboarding software like UserGuiding is the simplest and the most budget-friendly option you can choose if you wish to gamify your software quickly and effortlessly.
With UserGuiding, you can:
✅ Create interactive walkthroughs without coding,
✅ Set up tooltips and hotspots in minutes,
✅ Create in-app checklists to gamify their progression,
✅ And create in-app resource center widgets that offer your users all the help they need.
Remember that Keyhole example?
With UserGuiding, you can have the power to eliminate the need for developers to create interactive features that boost customer engagement and conversions, just like Keyhole did.
Frequently Asked Questions
What is a gamification strategy?
A gamification strategy in SaaS is the implementation of game elements into non-game practices. This strategy is highly useful in customer success, user engagement, conversion, reducing customer churn, and so on.
What is an example of gamification?
One of the most recognizable examples of gamification can be the use of leaderboards, rewards, points, badges, and timers. These game mechanics encourage users to take part in competitive game-like tasks and complete them in a short time.
What’s another name for gamification?
Other terms for gamification can be ‘‘virtual rewards, behavioral economics, social gaming, and community engagement programs”.