Digital marketers, B2B marketers, B2B businesses, Conversion rate optimizers, business owners, all those people have one significant thing in common: Those who know how to benefit from CRO.
CRO stands for conversion rate optimization and is your to-go metric to focus on if you want an increase in leads and create a structured approach towards your potential customers.
And there are only three prerequisites to having a perfect conversion process:
1- Knowing how to use analytics tools, such as Google Analytics,
2- Knowing a thing or two about what a successful marketing campaign looks like,
3- And following the trends and statistics about the subject.
I believe there isn’t much for me to add at this point since the statistics speak for themselves.
Therefore, without further ado, let’s dive in:
Website Conversion Rate Optimization General Statistics
1- The most converting companies save at least 5% of their budget for CRO purposes.
2- On average, the amount that companies spend on CRO tools is $2,000.
3- 68 percent of businesses – small businesses, to be more precise, don’t have a structured and properly planned CRO strategy.
4- Half of all companies say that CRO is one of the most crucial parts of their digital marketing strategy.
5- According to HubSpot, 69% of marketing specialists keep lead conversion as their top priority.
6- 56% of marketers stated that their preferred CRO method is A/B testing.
7- As for actual conversions, 52% of all companies that have landing pages use A/B testing to get a boost in conversions.
8- And apart from conversion rates, 44% of companies use A/B testing software.
9- Social media is one of the key factors that drive referral traffic into a website, with a percentage of 31.24%.
10- For every $92 spent for user acquisition, businesses spend only 1$ on CRO.
11- Mobile-optimizing a site triples the chance of increasing the mobile conversion rate to 5%, or even above.
12- In addition, a HubSpot experiment found that end-of-post banner ads only contributed only 6% of the leads produced by blog articles.
Landing Page Optimization Statistics and Trends
13- Landing pages are supposed to be highly targeted, thus, 48% of marketers build new landing pages for each different campaign.
14- Almost half of the (48%) landing pages contain more than one offer.
15- Approximately 44% of B2B searches and clicks are directed to homepages, not landing pages.
16- Only half of (52%) companies and agencies that benefit from landing pages feel the need to test them.
17- According to Search Engine Land, the average landing page conversion rate is 2.35%.
18- To increase leads by 55%, you can simply increase the number of your landing pages from 10 to 15.
19- Even so, 62% of B2B companies have less than 6 landing pages
20- The best 10% of landing pages have a conversion rate of around 11.45%.
21- For example, the top 10 financial industries have pages with an average conversion rate of 24.48%.
22- Desktop conversion rates are higher at 4.14% while this rate drops to 1.53% for mobile phone conversion.
23- Long-form landing pages generate more than 220% leads.
SEO Conversion Rate Statistics and Trends
24- Pages that rank #1 on Google Search have a click-through rate close to 30%.
25- This rate drops to 10% for pages that are third, and goes below 2% for pages that rank #9 and lower.
26- Optimized pages that show up on organic search results get 94% of the traffic compared to paid results.
27- The total ad spending on Google was predicted to be 36.3% and 19.3% on Facebook by 2020.
28- Marketing automation tools can help you nurture your prospect leads to a 451% increase in qualified leads.
Conversion Rate Optimization Statistics for Blogs
29- 80% of blog readers don’t read past the first heading.
30- Research has shown that 36% of readers prefer headlines that include numbers.
31- Having pop-up boxes on your blog can help you enlarge your subscriber list by 1375%.
32- When HubSpot optimized 12 of their best ranking posts CTAs using search keywords, they increased lead generation by 99% and blog post conversion rates by 87%.
33- Blog posts that provide any form of templates convert 240% more than others.
34- Using images and other visuals of real people instead of stock images helps to increase the conversion rate by 35%.
35- Additionally, 43% of readers want to see more video content on blogs.
36- The text of a CTA button can change the results drastically, as having ”submit” on the button can lower your conversions by 3%.
37- 90% of people who read the headlines stated that they also read the CTA copy.
eCommerce Conversion Rate Optimization Statistics
38- As of the first quarter of 2019, 4.01% of eCommerce conversions have come from desktops, followed by tablets with 3.54% and mobile with 1.88%.
39- Food and beverages have the highest average eCommerce conversion rate by industry with 4.95%.
40- Sporting goods have the lowest average eCommerce conversion rate by industry with 2.35%.
41- Shopping cart abandonment is higher on mobile with 77.8%, while this rate is 67.1% on desktop.
CRO Best Practices
42- Making landing pages interactive by adding video marketing content or an interactive modal can increase the conversion rate by 86%.
43- User-generated content such as a personalized email can boost conversion rates by 161%.
44- Also, personalizing the CTAs can help you convert 42% more visitors than usual.
45- A well-written text link converts 121% better than a regular CTA button.
46- A low site speed, even a 1-second-delay in loading can lower your conversion rates by 7%.
47- If there is a form on your website, reducing the number of form fields from 11 to 4 can increase the conversions by 120%
48- Retargeted website visitors are 43% more likely to convert.
49- Removing the navigation bar can get your conversion rates up by 100%.
50- A HubSpot experiment found that end-of-post banner CTAs only contributed an average of 6% of leads that the blog posts generated.
Frequently Asked Questions
How much money do companies spend on conversion rate optimization?
Companies spend an average of $2000 of CRO.
How much likely are retargeted visitors to convert?
Retargeted visitors are 43% more likely to convert.
What click-through rate does pages that rank #1 on Google Search have?
Websites that rank #1 on Google have a click-through rank close to 30%.