50 Conversion Rate Optimization and Landing Page Statistics and Trends in 2022

Digital marketers, B2B marketers, B2B businesses, Conversion rate optimizers, business owners, all those people have one significant thing in common: Those who know how to benefit from CRO.

CRO stands for conversion rate optimization and is your to-go metric to focus on if you want an increase in leads and create a structured approach towards your potential customers.

And there are only three prerequisites to having a perfect conversion process:

1- Knowing how to use analytics tools, such as Google Analytics,

2- Knowing a thing or two about what a successful marketing campaign looks like,

3- And following the trends and statistics about the subject.

I believe there isn’t much for me to add at this point since the statistics speak for themselves.

Therefore, without further ado, let’s dive in:

conversion rate optimization statistic
conversion rate optimization graph

Website Conversion Rate Optimization General Statistics

1- The most converting companies save at least 5% of their budget for CRO purposes.

2- On average, the amount that companies spend on CRO tools is $2,000.

3- 68 percent of businesses – small businesses, to be more precise, don’t have a structured and properly planned CRO strategy.

4- Half of all companies say that CRO is one of the most crucial parts of their digital marketing strategy.

5- According to HubSpot, 69% of marketing specialists keep lead conversion as their top priority.

6- 56% of marketers stated that their preferred CRO method is A/B testing.

7- As for actual conversions, 52% of all companies that have landing pages use A/B testing to get a boost in conversions.

8- And apart from conversion rates, 44% of companies use A/B testing software.

9- Social media is one of the key factors that drive referral traffic into a website, with a percentage of 31.24%.

10- For every $92 spent for user acquisition, businesses spend only 1$ on CRO.

11- Mobile-optimizing a site triples the chance of increasing the mobile conversion rate to 5%, or even above.

12- In addition, a HubSpot experiment found that end-of-post banner ads only contributed only 6% of the leads produced by blog articles.

Landing Page Optimization Statistics and Trends 

13- Landing pages are supposed to be highly targeted, thus, 48% of marketers build new landing pages for each different campaign.

14- Almost half of the (48%) landing pages contain more than one offer.

15- Approximately 44% of B2B searches and clicks are directed to homepages, not landing pages.

16- Only half of (52%) companies and agencies that benefit from landing pages feel the need to test them.

17- According to Search Engine Land, the average landing page conversion rate is 2.35%.

18- To increase leads by 55%, you can simply increase the number of your landing pages from 10 to 15.

19- Even so, 62% of B2B companies have less than 6 landing pages

20- The best 10% of landing pages have a conversion rate of around 11.45%.

21- For example, the top 10 financial industries have pages with an average conversion rate of 24.48%.

22- Desktop conversion rates are higher at 4.14% while this rate drops to 1.53% for mobile phone conversion.

23- Long-form landing pages generate more than 220% leads.

SEO Conversion Rate Statistics and Trends

24- Pages that rank #1 on Google Search have a click-through rate close to 30%.

25- This rate drops to 10% for pages that are third, and goes below 2% for pages that rank #9 and lower.

26- Optimized pages that show up on organic search results get 94% of the traffic compared to paid results.

27- The total ad spending on Google was predicted to be 36.3% and 19.3% on Facebook by 2020.

28- Marketing automation tools can help you nurture your prospect leads to a 451% increase in qualified leads.

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Conversion Rate Optimization Statistics for Blogs

29- 80% of blog readers don’t read past the first heading.

30- Research has shown that 36% of readers prefer headlines that include numbers.

31- Having pop-up boxes on your blog can help you enlarge your subscriber list by 1375%.

32- When HubSpot optimized 12 of their best ranking posts CTAs using search keywords, they increased lead generation by 99% and blog post conversion rates by 87%.

33- Blog posts that provide any form of templates convert 240% more than others.

34- Using images and other visuals of real people instead of stock images helps to increase the conversion rate by 35%.

35- Additionally, 43% of readers want to see more video content on blogs.

36- The text of a CTA button can change the results drastically, as having ”submit” on the button can lower your conversions by 3%.

37- 90% of people who read the headlines stated that they also read the CTA copy.

eCommerce Conversion Rate Optimization Statistics

38- As of the first quarter of 2019, 4.01% of eCommerce conversions have come from desktops, followed by tablets with 3.54% and mobile with 1.88%. 

39- Food and beverages have the highest average eCommerce conversion rate by industry with 4.95%.

40- Sporting goods have the lowest average eCommerce conversion rate by industry with 2.35%.

41- Shopping cart abandonment is higher on mobile with 77.8%, while this rate is 67.1% on desktop.

CRO Best Practices

42- Making landing pages interactive by adding video marketing content or an interactive modal can increase the conversion rate by 86%.

43- User-generated content such as a personalized email can boost conversion rates by 161%.

44- Also, personalizing the CTAs can help you convert 42% more visitors than usual.

45- A well-written text link converts 121% better than a regular CTA button.

46- A low site speed, even a 1-second-delay in loading can lower your conversion rates by 7%.

47- If there is a form on your website, reducing the number of form fields from 11 to 4 can increase the conversions by 120%

48- Retargeted website visitors are 43% more likely to convert. 

49- Removing the navigation bar can get your conversion rates up by 100%.

50- A HubSpot experiment found that end-of-post banner CTAs only contributed an average of 6% of leads that the blog posts generated.


Frequently Asked Questions


How much money do companies spend on conversion rate optimization?

Companies spend an average of $2000 of CRO.


How much likely are retargeted visitors to convert?

Retargeted visitors are 43% more likely to convert.


What click-through rate does pages that rank #1 on Google Search have?

Websites that rank #1 on Google have a click-through rank close to 30%.

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Hilal Yıldırım

I’m UserGuiding’s growth-obsessed creative content writer and junior journalist. I like to research and write about growth, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.

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