8 B2B SaaS Marketing Agencies That are Great to Work With in 2022

You might think marketing is easy.

Let me be the one that tells you it’s not. It’s not like managing sales or dealing with a sales team; it’s not either black or white.

There’s actually so much more to it. Marketing can be hard -very gray- to understand at times; it might even seem too difficult to practice. And that’s precisely why you should consider sticking with a reliable, professional, and experienced marketing partner by your side. In other words, a digital marketing agency that will help you achieve customer retention and overall success for your business with goal-oriented, relevant, and brilliant marketing strategies.

Today, with this article, I hope to provide you with some of the best examples of B2B marketing agencies that you can consider working with in 2022. 

Let’s get to know them closely. 

1- Funky Marketing – Best for Result-Oriented Strategies

Funky Marketing B2B SaaS Marketing Agency

Funky Marketing is the first one that comes to my mind when I think of a great B2B SaaS marketing agency. What they do is basically help a B2B company improve its revenue growth with digital marketing strategies with minimum marketing costs.

You can work with them if you don’t have a team, or even if you do, they are compatible to work with existing teams, and together they create and optimize your marketing channels, increase conversion rates, gain more SQLs, and retain new customers.

No matter how big your company is, they are capable of helping you measure and scale your metrics, keep an eye on your growth process and automate your marketing funnels.

B2B SaaS Marketing Agency Funky Marketing

What’s so great about Funky Marketing is that they are a community of people eager and ready to work uniquely and provide real value to the clients. They are a team that aims for honesty, efficiency, and easiness. They are transparent, result-oriented, speedy to adapt to the client’s feedback, and very hardworking. 

You just need to try to see what I mean. 

2- Roketto – Best for Inbound Strategies

Roketto B2B SaaS Marketing Agency

Based in Canada, Roketto is one of the most significant inbound marketing and web design agencies that pay great attention to the success and growth of their clients. They assist B2B SaaS companies in measuring profits and worth using an Inbound approach.

This growth agency is primarily known for its significant success in building inbound strategies that are primarily created to attract new and long-term customers to your software service. They help growing online businesses achieve a great number of client sales and perfect marketing by practicing an Inbound approach that combines significant growth and a more profound customer base.

B2B SaaS Marketing Agency Roketto

With Roketto, you can scale and measure your business by improving lead generation, customer acquisition, and customer engagement while enhancing your domain position in the industry through a full-funnel approach.

The agency is recognized, appreciated, and awarded many times for its design & development achievements, and they work with many clients worldwide. They are officially a Google Partner in AdWords & Analytics and Hubspot.

If you’re interested in developing data-driven, relevant, and effective decisions to grow your business in the best way possible, Roketto is the agency you’re looking for. 

3- Vajra – Best for Creation Management

Vajra B2B SaaS Marketing Agency

Vajra is a great example of an ideal digital marketing agency based in India. Having worked with clients all across the globe, such as the USA and the UK, among others, Vajra enables many SaaS companies to obtain new clients, retain the existing ones, and take care of their leads with the help of great techniques, methods, and marketing strategies. 

When you decide to get guidance and stick with this agency, you will be provided with teams specializing in marketing, analytics, content, and social media marketing specifically focused on B2B SaaS businesses combined with many services that are here to help you grow.

B2B SaaS Marketing Agency Vajra

With Vajra’s unique strategies that deal with content creation management and social media outreach, you can promote your company website, boost new product sales, increase blog views and consequently improve your user engagement, attract potential clients with organic traffic and turn them into constant and loyal customers.

4- Ironpaper – Best for Key Metrics

IronPaper B2B SaaS Marketing Agency

Based in NY, Ironpaper is one of the most specialized B2B growth agencies out there. Greatly focusing on the key marketing metrics instead of wasting time with unnecessary marketing fluff, this agency manages to develop brilliant marketing and growth strategies, generate qualified leads, increase sales, boost your search engine optimization skills, improve your content marketing strategy, web design, and so on.

These core metrics include:

  • Monthly generated leads (by channel, persona, or funnel)
  • Monthly generated qualified leads
  • The conversion rate for qualified leads per channel
  • The value of leads over time
B2B SaaS Marketing Agency IronPaper

They have proven to succeed in enabling sustainable growth and increasing conversion rates for their target audience in the fields of digital marketing services, organic market strategy, lead generation, web design, and development, paid advertising, content marketing, and marketing automation.

If you’re looking for an agency that can help you improve your B2B marketing efforts with a primary focus on qualified lead acquisition, Ironpaper is your agency.

5- Kalungi – Best for Budget Management & SaaS Lead Generation

Kalungi B2B SaaS Marketing Agency

Marketing investment is difficult to handle. 

Kalungi is one of the best SaaS marketing agencies that can help you with your financial concerns while helping you grow significantly! 

The agency is strongly renowned for its expertise in pay-per-performance pricing; a pricing method that can ensure you that your precious marketing budget will not go to waste, as you will only be paying when you receive solid results. How does that sound? Sweet, I know.

Furthermore, this agency specializes in the inbound marketing strategy, automation, design, video, content creation, infrastructure, and marketing leadership that’s needed for T2D3 growth. Once you decide to stick with them, they can help you practice hiring, onboarding, and training your in-house marketing team to receive better and more profound results.

You can benefit from an entire marketing team provided by Kalungi, to start measuring and growing your SaaS company; you will be able to outsource, and train your employees you onboard, benefit from the full-service SaaS marketing solutions, and receive great help from the B2B playbook which the agency is wildly renown for. 

B2B SaaS Marketing Agency Kalungi

With more than 40+ services ranging from customer journey mapping to persona research, content creation, and competitive research, you can benefit from the agency’s reliable business approach that consists of three marketing maturity stages: Start, Scale, and Profits. 

B2B SaaS Marketing Agency example

Kalungi is a perfect choice for your business if you wish to get guidance from the very beginning and until the finish line.

6-  NoGood – Best for Maximum Company Growth

NoGood B2B SaaS Marketing Agency

Based in NY, NoGood is one of the most important B2B SaaS marketing agencies that primarily specialize in SaaS, eCommerce, and B2B businesses. Even verified by TechCrunch, this growth marketing agency manages to combine experiences related to the SaaS, DTC, e-Commerce, and technology industries and transform all the knowledge into an effort that’s primarily focused on growing your SaaS company. 

As professionals in optimization and rapid experimentation with a full-funnel approach to business growth, NoGood helps grow and scale many SaaS companies and assist startups in their journey of discovering their full potential and maximizing their performance.

And what’s specifically great about them is that, unlike many old-fashioned agencies, they manage to stick with a growing marketing plan that effectively helps startups and enterprises achieve the highest ROI by conducting tests and constantly improving the current marketing strategies in the meantime. Over the years, they have worked with global brands like Amazon, Nike, Microsoft, Amex, J&J, Steer, WorkZone among others.

B2B SaaS Marketing Agency NoGood

With services like social media, content and video marketing, digital PR, and paid advertising, NoGood -despite the name 🙃 – can help you multiply your conversions and reach your business goals for the long run. All you need to do is give them a chance to create a specific marketing plan for your business and let it impact your whole marketing funnel and increase your revenue as a consequence.

7- Huemor – Best for Content Strategy

Huemor B2B SaaS Marketing Agency

Huemor is a website development and agency focusing on enhancing B2C and B2B SaaS companies. With a unique approach, they pay great attention to mixing storytelling, website development, and design elements to develop useful digital products that last a long time.

What I like about Huemor is that they are embracing their business philosophy with pride and practice it with great effort; they say that they are not generalists but rather a team that concentrates on doing their best in particular areas and offers the best solutions.

B2B SaaS Marketing Agency Huemor

Another thing I find really interesting about Huemor is that the agency makes sure they onboard a limited amount of customers each year so that each client receives personal and high-quality service. It also educates every client on their personal marketing procedures, strategies, and plans for the long term.

8- Klood – Best for Marketing GamePlans

Klood B2B SaaS Marketing Agency

Moving on with the next brilliant marketing agency on our list: Klood.

Klood is a digital marketing agency for startups, small businesses, and enterprises, mainly dealing with creating solid relationships and building strong connections between companies and clients. They are very professional in the way they create actionable, detailed, and reliable plans relevant to your business goals and dreams.

Their brilliant teams consist primarily of digital marketing experts that do a magnificent job developing and implementing strategic marketing GamePlans that grasp the attention of leads, prospects, and customers.

B2B SaaS Marketing Agency Klood

If you’re worried about using the power of social media for your brand/service, Klood is here to help you connect directly with your customers and increase your brand awareness to a great extent. With many services, including responsive website design, top-notch branding services, excellent SEO strategy, SMM, blog development, and custom tactics, you can unlock the potential of your marketing skills and get the most out of your business. 

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Suay Çakırca

Suay is the Creative Content Writer of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding. When she is not writing, you can probably find her at the movies.

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