Serra Alban

Serra Alban

About
Serra is a Creative Content Writer of UserGuiding specialized in user onboarding and UX design. When she is not writing you can find her playing video games or throwing random movie trivia at uninterested people.
best saas knowledge base tools

Top 7 SaaS Knowledge Base Tools to Educate Users in 2022

Growth
Let's be honest, when you have a problem with Spotify or Netflix, where do you go? Or maybe you need to get help with Slack or MailChimp? Do you reach out to…
Serra Alban
best ux design books

12 Best UX Design Books Every Designer Should Read in 2022

UX Design
My entire life I defended street smarts over book smarts. It was always practice over theory for me, and I used my experience for everything that might require…
Serra Alban
best ui design books

Top 14 UI Design Books Every Designer Should Read

Growth
UI design is extremely underrated. It's always "UX trends" and "UX design tips." Maybe "UX/UI" at best. What we don't realize is UX as a whole cannot exist…
Serra Alban
pendo and walkme comparison

Pendo vs WalkMe – side by side comparison (2022)

User Onboarding
A good user experience is something no digital product can overlook. And at the very start of each user journey lies a very much overlooked digital adoption…
Serra Alban
customer experience statistics and trends

45 Crucial Customer Experience Statistics and Trends 2022

Growth
Customer experience is getting more important every year – even day by day. This is especially the case for SaaS companies and, of course…
Serra Alban
best customer onboarding statistics and trends

30 Customer Onboarding Statistics and Trends 2022

User Onboarding
In 2022, customer onboarding is more. More high-touch, more smooth, more important than a lot of other things you are relying on to escalate your customer…
Serra Alban
b2b marketing statistics

38 B2B Marketing Statistics and Trends 2022

Growth
B2B businesses are thriving. What's more, with over 15,000 SaaS businesses out there, the vast majority of which is B2B and more coming…
Serra Alban
website overlay tutorial guide

How to Create Website Overlay Tutorials in 3 Steps – no coding required

UX Design
Like it or hate it, website overlays are a part of our lives now. Wherever you go, whatever website you might be on, it is always certain that you'
Serra Alban
slack user onboarding teardown

Slack: an In-depth User Onboarding Teardown

User Onboarding
The other day I read a brilliant piece on Slack by Samual Hulick. It was about Slack not really being what it was promised to be when they introduced it back in…
Serra Alban
creating a student onboarding process

Creating a Smooth Student Onboarding Process in the Middle of a Pandemic

User Onboarding
Storytime. My first day at my university was a Thursday because I was told it was orientation week that first week. I was taking it slow to look cool…
Serra Alban
6 customer engagement tools

6 Customer Engagement Tools to Help You Boost User Metrics in 2021

Growth
What's the difference between SaaS people and a 10-year-old on TikTok? The kid knows how to get user engagement. Sorry folks, but that's the ugly truth: we…
Serra Alban
oracle alternatives and competitors

6 Alternatives to Oracle Guided Learning for Improved Digital Adoption

User Onboarding
Every SaaS product that will be used by one or more users needs user training, offered one way or another. And Oracle is no exception. Thankfully…
Serra Alban
oracle alternatives and competitors