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Serra Alban
About
Serra is a Creative Content Writer of UserGuiding specialized in user onboarding and UX design. When she is not writing you can find her playing video games or throwing random movie trivia at uninterested people.
Top 7 SaaS Knowledge Base Tools to Educate Users in 2022
Growth
Let's be honest, when you have a problem with Spotify or Netflix, where do you go? Or maybe you need to get help with Slack or MailChimp? Do you reach out to…
Serra Alban
March 31, 2022 ·
16
min read
12 Best UX Design Books Every Designer Should Read in 2022
UX Design
My entire life I defended street smarts over book smarts. It was always practice over theory for me, and I used my experience for everything that might require…
Serra Alban
March 31, 2022 ·
20
min read
Top 14 UI Design Books Every Designer Should Read
Growth
UI design is extremely underrated. It's always "UX trends" and "UX design tips." Maybe "UX/UI" at best. What we don't realize is UX as a whole cannot exist…
Serra Alban
March 31, 2022 ·
17
min read
Pendo vs WalkMe – side by side comparison (2022)
User Onboarding
A good user experience is something no digital product can overlook. And at the very start of each user journey lies a very much overlooked digital adoption…
Serra Alban
March 28, 2022 ·
10
min read
45 Crucial Customer Experience Statistics and Trends 2022
Growth
Customer experience is getting more important every year – even day by day. This is especially the case for SaaS companies and, of course…
Serra Alban
March 28, 2022 ·
9
min read
30 Customer Onboarding Statistics and Trends 2022
User Onboarding
In 2022, customer onboarding is more. More high-touch, more smooth, more important than a lot of other things you are relying on to escalate your customer…
Serra Alban
March 27, 2022 ·
7
min read
38 B2B Marketing Statistics and Trends 2022
Growth
B2B businesses are thriving. What's more, with over 15,000 SaaS businesses out there, the vast majority of which is B2B and more coming…
Serra Alban
March 27, 2022 ·
7
min read
How to Create Website Overlay Tutorials in 3 Steps – no coding required
UX Design
Like it or hate it, website overlays are a part of our lives now. Wherever you go, whatever website you might be on, it is always certain that you'
Serra Alban
February 23, 2022 ·
11
min read
Slack: an In-depth User Onboarding Teardown
User Onboarding
The other day I read a brilliant piece on Slack by Samual Hulick. It was about Slack not really being what it was promised to be when they introduced it back in…
Serra Alban
February 22, 2022 ·
13
min read
Creating a Smooth Student Onboarding Process in the Middle of a Pandemic
User Onboarding
Storytime. My first day at my university was a Thursday because I was told it was orientation week that first week. I was taking it slow to look cool…
Serra Alban
February 21, 2022 ·
11
min read
6 Customer Engagement Tools to Help You Boost User Metrics in 2021
Growth
What's the difference between SaaS people and a 10-year-old on TikTok? The kid knows how to get user engagement. Sorry folks, but that's the ugly truth: we…
Serra Alban
February 10, 2022 ·
13
min read
6 Alternatives to Oracle Guided Learning for Improved Digital Adoption
User Onboarding
Every SaaS product that will be used by one or more users needs user training, offered one way or another. And Oracle is no exception. Thankfully…
Serra Alban
January 30, 2022 ·
15
min read
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