Top 10 CRM Tools for Business Growth in 2022

A CRM tool is a must-have for every business.

A customer relationship management tool (a.k.a. CRM) is a software that helps businesses reach their current or potential customers. Typically, a CRM tool helps your company find new customers, make them your customers, and keep them. It manages customer support, data, and profitability.

According to Gartner, the industry of CRM has the potential to reach $80 billion by 2025.

CRM is a perfect combination of marketing, sales, customer support, and feedback. If used correctly, a CRM tool has the potential to fire up your business. 

There are also separate tools that companies and businesses use to reach their customers, for example, basic tools like Outlook and Excel are being used to perform some of the tasks of CRM tools. 

According to this chart below from SelectHub, we see that people even use paper to reach their customers in 2020.

crm tools on the market

This popular use of the basic tools any computer has as default or that can be accessed online easily doesn’t mean it is the best way.

The most important thing about CRM tools is probably the combination of these basic tools into one so that you and your employees can have access to customer data and a platform to reach them. 

But to do so, you must know which CRM tool can help you on your path to building up an enhanced customer relationship management for your business.

Let’s take a look at the 8 best CRM tools I recommend in 2022:

1- HubSpot CRM

Hubspot CRM is perhaps the best option for small businesses.

Why #1?

Because it’s free.

Well, not completely, but the free version of it is almost as good as other CRM tools. That is why HubSpot CRM is especially targeting small businesses, they are aware that they need CRM too, and they are offering a free version that you can upgrade as your business grows. With these upgrades, the tool becomes a bit pricier than, well, the free version. But hey, it is good.

The other reason why it ended up being one of the most popular CRM tools of 2019 is probably because it is really easy to use. HubSpot CRM offers cloud-based software that has all the essentials.

Nothing is perfect, and HubSpot is still improving, just like any other software. What people tend to point out about HubSpot CRM is that some features are not very in-depth. Still, the target is small businesses remember? They don’t need such sophisticated features – yet.

It has…

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Lead Scoring
  • Marketing Automation Integration
  • Segmentation
  • Task Management

It doesn’t Have…

  • Internal Chat Integration
  • Mobile Access
  • Quotes/Proposals
  • Territory Management
  • Social Media Integration

2- BIGContacts

big contacts crm tool

This one’s a budget-friendly CRM and email marketing tool!

BIGContacts has become one of the top-rated CRMs for small businesses, and the reason is obvious: simplicity and ease of usage. 

BIGContacts by Proprofs is an ideal solution for small to mid-sized businesses. It simplifies the contact management process and keeps you updated with automated tasks and reminders. Managing customer relationships delightfully becomes so simple with it.

It can also be the best choice for your business if you need a tool that can efficiently manage and track sales pipelines, commissions, and upcoming meetings: all in one place. At prices starting from $10 a month per user, it is definitely a steal. 

You can customize fields and processes to suit your requirements perfectly. More importantly, it is extremely easy to set up and use. If you are tired of complex CRMs that make things unnecessarily convoluted, BigContacts can be the answer.

It has:

  • Email Marketing
  • Social Media Integration
  • Easy Customization
  • Custom Reporting and Analytics 
  • Quickbook Integration
  • Sales Pipeline Customization
  • Automated Alerts and Reminders
  • Marketing Automation
  • Import Contacts 
  • Email/ Letter Templates 
  • Calendar/ Tasks Management
  • Lead Capturing

It doesn’t have:

  • Live Chat

3- Salesflare

salesflare crm tools

Hate entering data in a CRM? 😠

The problem with every other CRM out there is that it depends on your discipline to keep it up to date.

Not so with Salesflare. This CRM is built to stay up to date automatically.

Salesflare automatically integrates and organizes information from emails, meetings, calls, social media, email and web tracking, company databases, … and then uses that information to help you flawlessly follow up with your prospects.

On top of that, it’s really easy to set up, even easier to use, and extremely affordable. (There’s no free forever plan, but no hidden upsells and limits either. Because, face it, nothing is ever free.)

If you’re a small or medium-sized business selling to other businesses and want to follow up leads better with a system that will keep working for you, Salesflare may be your best bet.

It has…

  • Visual sales pipelines
  • Email & website tracking
  • Built-in email sequences
  • A sidebar in your inbox
  • Automated data enrichment
  • Email templates
  • Relationship strengths
  • Automated reminders
  • Business card scanner
  • Out-of-the-box dashboards
  • A great mobile app
  • Lead scoring

It doesn’t Have…

  • Live chat
  • Quotes/Proposals

4- Zoho CRM

best crm tools zoho

Zoho has it all.

Zoho CRM is only one of the successful software products of Zoho and the best part of having so many products is that you can link them. Through Zoho CRM, businesses can use Zoho Invoice, Zoho Calendar, Zoho Reports, and more.

If such a wide connected workflow does not interest you, then maybe the pricing will. Zoho CRM has a free trial version and the normal version costs only $12 per year/ per user. If you want to sync it to other Zoho tools, the total price adds up to around $30 a year. I don’t want to pick sides, but Zoho is probably the best in terms of pricing. 

These features are all great and all, but you will love this one. Gamification.

By letting users process customer data through a gamified UI, Zoho puts itself in the fun-to-use category as well as easy-to-use and affordable. C’mon now, all work and no play makes Jack a dull boy.

It has…

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management

5- Pipedrive

best crm tools pipedrive

Built for salespeople by salespeople.

They know the deal, don’t they? Pipedrive really does seem to understand the struggles of salespeople with its intuitive user interface and many features designed not only to make the salespeople work easily but also effectively.

What attracts the most customers to Pipedrive is probably the visibility of the sales cycle. This visibility means a lot if you are seeking for effective work and wish to perform it without having to think twice. Another reason it is good is that the app works great. with the app, you can sync almost all the top-notch sales and management apps to your system and make sure it all works fine through one app. 

The catch to it is, of course, pricing. Pipedrive offers three tiers and the most basic one costs $15 a month, per user. This may look costly for a small business, but Pipedrive is constantly growing, and the features it offers can easily accommodate big businesses too, so it should not be a big problem if you are a relatively bigger company.

It has…

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Task Management
  • Territory Management 

It doesn’t have… 

  • Social Media Integration

6- Less Annoying CRM

best crm tools less annoying crm

As the title hints a bit, it is less annoying.

Reviewers think that Less Annoying is not only a good option for small businesses but also startups. It is probably one of the best lower-cost CRM tools out there. 

Unlike HubSpot, which becomes a bit more expensive than the other tools once you upgrade, Less Annoying has one tier, and it costs $10 a month, per user. 

It doesn’t have a free version but accessing it all paying a fixed amount of money and not developing an inferiority complex just because I can’t get the best tier sound pretty good to me. Oh well.

What is more, is that Less Annoying CRM has recently redesigned their interface and it looks really good. One problem could be relearning the system if you were using the old version before since CRM tools tend to be a bit complicated. 

But no worries, Less Annoying pays great attention to customer service and you can get help easily and fast. And that is perhaps the most important thing a salesperson knows: to value the customer.

It has…

  • Calendar/Reminder System
  • Document Storage
  • Internal Chat Integration
  • Lead Scoring
  • Mobile Access
  • Segmentation
  • Task Management
  • Territory Management

It doesn’t have…

  • Email Marketing
  • Marketing Automation Integration
  • Quotes/Proposals
  • Social Media Integration

7- Salesforce Sales Cloud Lightning Professional

best crm tools salesforce salescloud

Yep. They changed the name.

Salesforce is known for being the top-notch of the CRM software industry. It owes its success to a lot of things, but I think the most important aspect is how customizable it is.

Salesforce offers a sea of features for sales reps and you can easily customize them. And after being on the improving side of the CRM tools, it has done a lot of collaboration. You can access thousands of tools and apps such as MailChimp and Outlook.

Salesforce also embraced the technology of the future, the AI. Einstein Analytics uses AI to link your schedules and emails and overall, it not only makes work effective but makes it feel effective.

What could be bad about such a great tool? Pricing.

Salesforce offers service through tiers and the starting price is $25 a month, per user. If you want to access the very in-depth features and functions, you may have to upgrade. Since not all small businesses need such well-thought features and sometimes these features make it harder to work if you don’t need them, Salesforce may be more effective for bigger businesses.

a

It has…

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management

It doesn’t have…

  • Marketing Automation Integration

8- Apptivo CRM

best crm tools apptivo

I call it “budget Salesforce”.

Well, that didn’t sound as good as it should, but it really is as good as Salesforce in terms of features and customizability, and it is cheaper.

Apptivo may not be as popular as Zoho CRM or Salesforce, but this CRM underdog operates just as well as they do. It brings together many reliable apps such as Office 365, G Suite, Dropbox, and PayPal, and does so in a quite economical way. It has a free version that 3 users can use, and the paid version starts from $8 a month.

Comparing it to the other tools, Apptivo can be installed on mac or windows, on your phone, or can be used on the web. It also offers online help 24/7.

I think Apptivo is the best option for sales teams in the growing stage and the look for an affordable option.

It has…

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Task Management
  • Territory Management

It doesn’t have…

  • Lead Scoring
  • Social Media Integration

9- Mailchimp

crm tools mailchimp

Mailchimp, primarily created as an email automation solution, can be a strong CRM if it aligns with your needs.

Although the strong suit of Mailchimp is, well, mails; it can be used to segment, analyze, and engage with your audience.

In my opinion, especially great for B2C companies looking to automate their sales and marketing efforts, Mailchimp is a game-changer with top-of-the-line features. And surprisingly, their pre-built segments and data reporting through easy-to-use dashboards make the lives of sales reps and marketers a ton easier.

It has…

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Marketing Automation Integration
  • Mobile Access
  • Segmentation
  • Social Media Integration

It doesn’t have…

  • Lead Scoring
  • Territory Management
  • Task Management
  • Quotes/Proposals
  • Internal Chat Integration

10- Oracle CX

oracle CRM

Oracle aims to bring more than your average CRM to the customer relationship game with advanced customer experience functionalities.

It helps you expand your average sales funnels into customer journey maps, and helps you ensure you’re touching customers with relevant content every step of the journey.

The emphasis of each feature is put on customer interactions.

The advanced features come with their cons, of course. Oracle CX acts as a whole desktop application at times and compared to tools like Hubspot, it is a bit more difficult to adopt for the average business.

It has…

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Marketing Automation Integration
  • Segmentation
  • Task Management
  • Territory Management
  • Customer Experience Management
  • Behavioral Intelligence

It doesn’t have…

  • Lead Scoring
  • Mobile Access
  • Quotes/Proposals
  • Social Media Integration

Conclusion

It is undeniable that a CRM tool improves your sales drastically and every business must have one. I tried to show you the pros and cons of these CRM tools, and it is still up to you to decide which one to use.

What I recommend you to do is to not have prejudices just after seeing a tool that lacks a certain feature. Sometimes we don’t even need the feature.

Most tools offer a free trial and I recommend you try these 8 and decide according to your own experience.

Try to have fun and think sharp!


Frequently Asked Questions


👤 What is the best way to manage your relationship with customers?

Although Excel, Outlook, and Gmail are used most for customer relations, a CRM tool can help you increase your efficiency and keep things in order.


❓ What is a CRM tool?

CRM stands for Customer Relationship Management and a CRM tool is a software that helps businesses reach their current or potential customers.


🔧 What are the best CRM tools in 2022?

The top 7 CRM tools on the market in 2022 are Hubspot, Salesflare, Zoho, Pipedrive, Less Annoying CRM, Salesforce Sales Cloud, and Apptivo. Make sure you read our article for detailed reviews.

Selman Gokce

Selman Gokce is the Senior Inbound Marketer of UserGuiding. He is highly invested in user onboarding and digital adoption, especially for SaaS, and he writes on these topics for the UserGuiding blog. When he's not writing, you can find him either listening to LOTR soundtracks while cooking or getting angry because he lost in a video game.

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