Mert Aktas

Mert Aktas

About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
launch a new product

Launch a Product (Successfully) in 7 Essential Steps

Product
It doesn’t take a business expert to know that one way or another, you can launch a product. The question is, however, whether you can do it successfully.
Mert Aktas
customer experience

What is Customer Experience and why it’s crucial + Examples

UX Design
Offering a better experience to your users starts with understanding what customer experience (CX) means and why actually it is important.
Mert Aktas

What is McKinsey’s 7-S Change Management Model and how to use it

Growth
Change is inevitable, but it is not impossible when you have the right weapons in your arsenal. Let’s take a look at McKinsey’s 7S change model.
Mert Aktas
vui voice user interface

A Definitive Guide to Voice User Interface Design (VUI)

UX Design
Instead of traditional user interfaces which require interactions by physical gestures, Voice User Interfaces can be more effective in user-device interaction.
Mert Aktas

Get Started with Big Hairy Audacious Goals (BHAG) Today – an Extensive Guide

Growth
Looking for a big hairy audacious goal you can follow for the next couple of decades? Let’s take a look at the whys and hows of BHAGs.
Mert Aktas

What is Kotter’s 8 Step Change Management Model (All you need to know)

Growth
If you are looking for a well-established and comprehensive change management model, Kotter’s 8 step model might be the one for you. Let’s take a look.
Mert Aktas
best podcasts for product people

13 Best Podcasts About Startups and Growth in 2023

Growth
We’ve gathered a list of the best podcasts about startups and growth. Check out our list for podcast suggestions and learn from successful founders.
Mert Aktas
product manager resume how to

Product Manager Resume Tips – Impress Employers

Product
In order to land a product management position in a decent company, you have to have an outstanding resume that differentiates you from other candidates.
Mert Aktas
digital adoption

Complete Guide to Digital Adoption and Achieving It

Growth
Digital adoption is, in the simplest terms, achieving a state in which your employees and/or your customers are using a provided software, tool..
Mert Aktas
saas marketing

SaaS Marketing Guide: How To Consistently Grow Your Company

Growth
In this article, we go over the three foundations of building a SaaS company from a marketing perspective in three chapters. See how UserGuiding succeeded!
Mert Aktas
saas marketing team

How to Structure an Ideal Marketing Team for SaaS

Growth
A well-structured and aligned marketing team equals to more than success for SaaS teams. Here’s how you should structure your SaaS marketing team.
Mert Aktas
no-code growth tools survey

Top No-Code Growth Tools for Growth Marketers

Growth
m very happy that no-code trend is booming. Because a few years back, everyone in the business departments of the companies had this idea to learn coding to…
Mert Aktas