Mert Aktas

About: Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.

What is Growth Engineering and What Exactly Does a Growth Engineer Do?

Did you know that marketing has an engineering side? The term “growth hacking” might ring a bell to startup teams, but what about “growth engineering?”

Mert Aktas December 25, 2021 · 11 min read

Tools for Startup Growth Hackers

Best Tools for Startup Growth Hackers in 2023

Check out our list of the best tools for growth hackers and startups in 2023. Every tool’s pricing information is also included with free and paid options.

Mert Aktas December 25, 2021 · 24 min read

account based marketing

Your Guide to Account-Based Marketing: Examples and Strategies

Account-Based Marketing (ABM) targets the most critical customers and prospects with precise campaigns. Here’s your guide to adopting ABM for your business.

Mert Aktas December 25, 2021 · 14 min read

launch a new product

Launch a Product (Successfully) in 7 Essential Steps

It doesn’t take a business expert to know that one way or another, you can launch a product. The question is, however, whether you can do it successfully.

Mert Aktas December 25, 2021 · 11 min read

customer experience

What is Customer Experience and why it’s crucial + Examples

Offering a better experience to your users starts with understanding what customer experience (CX) means and why actually it is important.

Mert Aktas December 23, 2021 · 9 min read

What is McKinsey’s 7-S Change Management Model and how to use it

Change is inevitable, but it is not impossible when you have the right weapons in your arsenal. Let’s take a look at McKinsey’s 7S change model.

Mert Aktas December 23, 2021 · 14 min read

vui voice user interface

A Definitive Guide to Voice User Interface Design (VUI)

Instead of traditional user interfaces which require interactions by physical gestures, Voice User Interfaces can be more effective in user-device interaction.

Mert Aktas December 22, 2021 · 13 min read

Get Started with Big Hairy Audacious Goals (BHAG) Today – an Extensive Guide

Looking for a big hairy audacious goal you can follow for the next couple of decades? Let’s take a look at the whys and hows of BHAGs.

Mert Aktas December 22, 2021 · 15 min read

best podcasts for product people

13 Best Podcasts About Startups and Growth in 2023

We’ve gathered a list of the best podcasts about startups and growth. Check out our list for podcast suggestions and learn from successful founders.

Mert Aktas December 21, 2021 · 11 min read

product manager resume how to

Product Manager Resume Tips – Impress Employers

In order to land a product management position in a decent company, you have to have an outstanding resume that differentiates you from other candidates.

Mert Aktas December 20, 2021 · 10 min read

saas marketing

SaaS Marketing Guide: How To Consistently Grow Your Company

In this article, we go over the three foundations of building a SaaS company from a marketing perspective in three chapters. See how UserGuiding succeeded!

Mert Aktas December 20, 2021 · 22 min read

saas marketing team

How to Structure an Ideal Marketing Team for SaaS

A well-structured and aligned marketing team equals to more than success for SaaS teams. Here’s how you should structure your SaaS marketing team.

Mert Aktas December 19, 2021 · 13 min read