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Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
Lewin’s Change Model – everything you need to know
Growth
What do you get when you combine the thoughts of Kurt Lewin, a World War II veteran and renowned social psychologist, with his research on human behavior?
Mert Aktas
·
20
min read
Published:
October 22, 2021
(
Updated:
January 2, 2024)
Kübler-Ross’ Five Stage Change Curve Model – all you need to know
Growth
Going through change? Kinda confused? Wanna streamline the process? I’ve got just the thing for you. Change is almost always hard, but there are change models…
Mert Aktas
·
14
min read
Published:
October 17, 2021
(
Updated:
January 24, 2024)
The Prosci ADKAR Change Management Model – Everything You Need to Know
Growth
Change. It appears to be one of the scariest words in the English language for many people, but it is also necessary and inevitable. And you know what?
Mert Aktas
·
21
min read
Published:
September 30, 2021
(
Updated:
June 19, 2023)
The ONLY 6 Change Management Tools You Need to Make Change Easier
Growth
Change is scary. Be it a personal change or a company-wide change, even the most daring people can be reluctant. Take me, for example. Recently I had the chance…
Mert Aktas
·
17
min read
Published:
September 30, 2021
(
Updated:
March 19, 2024)
What does the Change Management Process really look like? (The Definitive Guide)
Growth
Remember Nokia? Sure you do. In October 1998, Nokia overtook Motorola and became the world’s most popular mobile phone brand. From 1995 to 1999…
Mert Aktas
·
14
min read
Published:
September 21, 2021
(
Updated:
June 22, 2023)
19 Change Management Activities to Overcome Employee Pushback
Growth
As a child, I had to move a lot. And every time we had to leave there was this unpleasant feeling. I was a big emo teen during my teenage years, I had a lot to…
Mert Aktas
·
16
min read
Published:
September 16, 2021
(
Updated:
October 11, 2021)
Top 8 Change Management Certifications for 2024
Growth
Looking to get certified in Change Management? Finally ready to take the initiative for your business’s sake? Wanna know what certification is the best for you?
Mert Aktas
·
13
min read
Published:
September 12, 2021
(
Updated:
March 19, 2024)
8 Digital Transformation Trends and Strategies for 2024
Growth
Welcome to 2024, the year of digital transformation! 👉 Digital transformation is the utilization of advanced technologies and digital experiences to enhance…
Mert Aktas
·
13
min read
Published:
September 2, 2021
(
Updated:
March 19, 2024)
What is Product Strategy and How to Create a Good One
Growth
Do you want to know how to create a good product strategy that works? Product strategies are important for any company that wants to grow and succeed.
Mert Aktas
·
14
min read
Published:
August 26, 2021
(
Updated:
February 9, 2024)
What is Marketing Automation and Top Tools to Automate your Marketing Efforts
Growth
Whenever I use AI or automation, I feel like Tony Stark talking to Jarvis. You just click or dictate, do some drag-and-drop, and voila! To be honest…
Mert Aktas
·
17
min read
Published:
August 25, 2021
(
Updated:
March 19, 2024)
Top 16 Marketing Analytics Tools for Smart Marketers
Growth
What is the one thing that every smart marketer needs to know? The answer is data. Data is vital for marketers and without it, marketing efforts are handicapped…
Mert Aktas
·
18
min read
Published:
August 25, 2021
(
Updated:
March 19, 2024)
10 Best Email Marketing Tools for Businesses to Optimize Email Campaigns in 2024
Growth
👉 Email marketers are always looking for the right email marketing providers since these tools tend to have key features that enhance drip campaigns along with…
Mert Aktas
·
19
min read
Published:
August 24, 2021
(
Updated:
March 19, 2024)
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