Mert Aktas

Mert Aktas

About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.
saas marketing team

How to Structure an Ideal Marketing Team for SaaS

Growth
A well-structured and aligned marketing team equals to more than success for SaaS teams. Here’s how you should structure your SaaS marketing team.
Mert Aktas
knowledge base saas

Why a Knowledge Base and Thought Leadership Are Essential For Growing Your SaaS Business

Growth
Knowledge bases and content aimed towards turning yourself into a thought leader in your industry can help you attract more people to your business, enabling growth.
Mert Aktas
team communication tools

Best Communication Software for Teams in 2021 – 3 Types You NEED today

Growth
Especially with the global switch to remote work, managing team projects and ensuring healthy communication throughout organizations has become a priority.
Mert Aktas
account based marketing

Your Guide to Account-Based Marketing: Examples and Strategies

Growth
Account-Based Marketing (ABM) targets the most critical customers and prospects with precise campaigns. Here’s your guide to adopting ABM for your business.
Mert Aktas
vui voice user interface

A Definitive Guide to Voice User Interface Design (VUI)

UX Design
Instead of traditional user interfaces which require interactions by physical gestures, Voice User Interfaces can be more effective in user-device interaction.
Mert Aktas
marketing podcasts

Top 10 Marketing Podcasts to Listen in 2021

User Onboarding
With dozens of marketing podcasts airing every day, it might be hard to get your hands on the best ones. Check these podcasts out to find your ideal one.
Mert Aktas
ad banner blindness

What is Banner Blindness? + 11 Clever Methods to Avoid It

Growth
Banner blindness happens when a user misses or ignores an advertisement on a website. It can be frustrating for businesses. Here are 11 ways to avoid it.
Mert Aktas
video onboarding

A Guide to Video Onboarding + 10 Examples

User Onboarding
Videos are great channels to educate, welcome, and retain users during the onboarding process. Here are various practices onboarding videos perfectly perform in.
Mert Aktas
customer experience

What is Customer Experience and why it’s crucial + Examples

UX Design
Offering a better experience to your users starts with understanding what customer experience (CX) means and why actually it is important.
Mert Aktas
business scalability

Scalability 101 – How to Run a Scalable Business

Growth
Being a scalable business is the only way to turn your business into a global brand that all is in love with. Here’s all you need to know about business scalability.
Mert Aktas
customer oriented

A Guide to Customer Orientation: What is it and Why does it matter

Growth
Customers are a fan of experiences that are specifically tailored to them. Here’s how you can become a customer-oriented business that does so.
Mert Aktas
no-code growth tools survey

Top No-Code Growth Tools for Growth Marketers

Growth
m very happy that no-code trend is booming. Because a few years back, everyone in the business departments of the companies had this idea to learn coding to…
Mert Aktas