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Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
Launch a Product (Successfully) in 7 Essential Steps
Product
It doesn’t take a business expert to know that one way or another, you can launch a product. The question is, however, whether you can do it successfully.
Mert Aktas
December 25, 2021 ·
11
min read
What is Customer Experience and why it’s crucial + Examples
UX Design
Offering a better experience to your users starts with understanding what customer experience (CX) means and why actually it is important.
Mert Aktas
December 23, 2021 ·
9
min read
What is McKinsey’s 7-S Change Management Model and how to use it
Growth
Change is inevitable, but it is not impossible when you have the right weapons in your arsenal. Let’s take a look at McKinsey’s 7S change model.
Mert Aktas
December 23, 2021 ·
14
min read
A Definitive Guide to Voice User Interface Design (VUI)
UX Design
Instead of traditional user interfaces which require interactions by physical gestures, Voice User Interfaces can be more effective in user-device interaction.
Mert Aktas
December 22, 2021 ·
13
min read
Get Started with Big Hairy Audacious Goals (BHAG) Today – an Extensive Guide
Growth
Looking for a big hairy audacious goal you can follow for the next couple of decades? Let’s take a look at the whys and hows of BHAGs.
Mert Aktas
December 22, 2021 ·
15
min read
What is Kotter’s 8 Step Change Management Model (All you need to know)
Growth
If you are looking for a well-established and comprehensive change management model, Kotter’s 8 step model might be the one for you. Let’s take a look.
Mert Aktas
December 21, 2021 ·
22
min read
13 Best Podcasts About Startups and Growth in 2023
Growth
We’ve gathered a list of the best podcasts about startups and growth. Check out our list for podcast suggestions and learn from successful founders.
Mert Aktas
December 21, 2021 ·
11
min read
Product Manager Resume Tips – Impress Employers
Product
In order to land a product management position in a decent company, you have to have an outstanding resume that differentiates you from other candidates.
Mert Aktas
December 20, 2021 ·
10
min read
Complete Guide to Digital Adoption and Achieving It
Growth
Digital adoption is, in the simplest terms, achieving a state in which your employees and/or your customers are using a provided software, tool..
Mert Aktas
December 20, 2021 ·
11
min read
SaaS Marketing Guide: How To Consistently Grow Your Company
Growth
In this article, we go over the three foundations of building a SaaS company from a marketing perspective in three chapters. See how UserGuiding succeeded!
Mert Aktas
December 20, 2021 ·
22
min read
How to Structure an Ideal Marketing Team for SaaS
Growth
A well-structured and aligned marketing team equals to more than success for SaaS teams. Here’s how you should structure your SaaS marketing team.
Mert Aktas
December 19, 2021 ·
13
min read
Top No-Code Growth Tools for Growth Marketers
Growth
m very happy that no-code trend is booming. Because a few years back, everyone in the business departments of the companies had this idea to learn coding to…
Mert Aktas
December 19, 2021 ·
1
min read
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