UX (user experience) is about every interaction between users and businesses. Delivering a satisfying user experience is important for many reasons but it is mainly crucial because it is what can help you get a step ahead of your competitors. This is why you need to constantly update yourself with user experience metrics, statistics, and trends.
There are many products or services that provide the same or similar solutions to people.
Why do people choose one over the other then?
Well, a distinguished user experience is among the top reasons why customers choose one product or service over the other, aside from its pricing and other concerns such as security.
Even when it comes to pricing, 80% of people are willing to pay extra for a better user experience.
This is why 70% of business leaders see UX and CX as competitive differentiators.
That said, here are some of the most important UX (user experience) statistics to help you understand the importance of a good UX and its value to your business:
UX User Behavior Statistics
1- 63% of people would message an online chatbot to communicate with a business or brand.
2- 79% of people would want to talk to a real person if a chatbot couldn’t solve a problem.
3- 88% of online customers say they wouldn’t return to a website after having a bad user experience.
4- 420 million people around the world use ad blockers, and people say that poor user experience caused by ads is the main reason.
5- Website visitors will stay 88% longer on web pages with videos.
6- 70% of users prefer that a company uses humor they can relate.
7- 86% of visitors would like to see more information about a company’s products on its website.
8- 44% of customers will tell their friends about a bad online experience.
9- 46% of consumers check a business’ website or online inventory first before visiting its store.
10- 75% of customers judge a website’s credibility based on its aesthetics.
UX Content Statistics
11- 45% of customers would like to see content that displays well across all devices.
12- 54% of users want to see content that’s personalized to their interests.
13- 39% will stop engaging with content when the images won’t load or the loading time takes too long.
14- 34% of customers tend to make an unplanned purchase after they experience personalized content.
15- WordPress is the leading content management system (CMS) on the market. It is among 39.5% of all websites on the Internet.
16- WordPress also is ranked at 14.7% of the world’s top websites.
Mobile UX Statistics
17- 85% of people think a business’s mobile website should be as good as or better than its desktop equivalent.
18- 50% of users will use a website less If a website isn’t mobile-friendly, even if they like the business.
19- 96% of users have come across sites that weren’t optimized for mobile at all.
20 –67% of mobile users say they’d rather reward a mobile-friendly site by buying a product there than from one of its competitors.
21- 48% of users are annoyed by bad mobile optimization.
22- 52% of users said they’re less likely to engage with a company that doesn’t use responsive mobile design.
23- 53% of the time, mobile sites visitors leave a page that takes more than three seconds to load.
24- 90% of all visitors start to scroll within 14 seconds on a mobile site, and half of them in 10 seconds.
25- 80% of mobile users access online shops on their smartphones.
26- 73% of mobile internet users have come across slow-to-load websites.
UX Design Statistics:
27- 48% of visitors say that a website’s design is the most crucial factor in deciding the brand’s credibility.
28- 94% of a website’s first impressions are due to its design.
29- 41% of customers prefer simple website design, while 59% want something stunning.
30- 24.3% of companies spend $2,000 to 2,500 to web design.
31- 13.51% of businesses put web design costs at $5,000 to $6,000.
32- 46.1% of companies say UX design influences web design costs.
33- 61.5% of businesses say site features and functionalities influence web design costs.
34- 94% of negative user feedback is about design.
35- 54% of marketing experts said that ad clutter is the biggest obstacle to a good user experience.
UX Business Statistics:
36- $2.6 billion in revenue is lost every year because of slow-loading websites.
37- More than 70% of small businesses do not use call-to-action (CTA) buttons on their websites.
38- 68% of users have given up on a particular brand because they think that the company doesn’t care about them.
39- 74% of businesses say that user experience is vital for increasing sales.
40- 80% of potential customers could be lost if a business doesn’t have a website.
41- Better UI could increase your website’s conversion rate by 200%, and better UX design could increase conversion rates by up to 400%.
42- A one-second delay in page response results in a 7% reduction in conversions.
43- For every $1 spent in website UX, you can expect a return of investment up to $100.