6 Best Transactional Email Services to Utilize in 2022 (Free & Paid)

Marketing emails mean a lot to digital marketers, and so do transactional messages.

That’s probably the reason why they ALWAYS look for the best email marketing tool in the market ’cause no email marketing campaign is perfect unless you know how to deliver them.

AND THAT’S WHY I prepared a list of email marketing tools that are ALSO transactional email providers. All you have to do is keep reading and check which key features of these tools suit your marketing needs the most.

Have fun reading!

1- GetResponse

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GetResponse is a marketing platform that is capable of attending to your most crucial problems regarding email campaigns.

BUT first, let me tell you how great its transactional email service is. Right after purchasing its add-on, you integrate it with an API or SMTP plugin to start sending and tracking transactional emails through GetResponse with ease. Additionally, this add-on lets you utilize some specific items that its report contains, such as sends, opens, bounces, sending volume, and history.

No need to worry about SMTP or API as GetResponse has separate articles on each integration to make the process easy and fast for you.

Moving on, this email delivery service promises to do all in its power to help you achieve 99% email deliverability. While doing so, it grants reliable delivery that is always on time, a high conversion rate to grow your business, reports for you to analyze your campaign performance, and custom pricing that alters according to your contact list.

While keeping up with your customers’ order confirmations, receipts, and reminders, you’ll also benefit from time-sensitive emails and notifications that will surely get your customers’ attention back to the right place—YOUR PRODUCT.

As a platform that includes email marketing, website builders, webinars, and marketing automations, GetResponse itself offers a lot more that you can use to further your campaigns, move your business online, generate more qualified leads, engage more customers, and push your online sales AT THE SAME TIME.

What’s more, you can use GetResponse in cases requiring email creators, email analytics, autoresponders, tags and scores, and automation flows.

With GetResponse as your email marketing platform, you can:

  • take your email marketing to the next level by creating highly engaging emails in a few minutes via email creator,
  • automatically send emails depending on the triggered event to your contact list without any manual work via autoresponders,
  • get email analytics to make decisions regarding each campaign,
  • keep in touch with customers on important matters via transactional emails,
  • target and segment your contact list via email list builder,
  • build your website via AI-powered creator without any coding,
  • select from predesigned templates that are mobile-friendly as well,
  • utilize drag-and-drop editor to customize without any hassle,
  • get your visitors’ attention by using built-in forms and popups,
  • manage your own domain or buy a new one,
  • make use of tags and scores based on customer segmentation,
  • automate your workflows with prebuilt workflow templates, abandoned cart emails, and product recommendations,
  • track website visitors to prepare message content with relevancy,
  • give webinars, share your screen, use the whiteboard, create polls and surveys to gather feedback,
  • design landing pages, signup forms, and popups, and have a countdown timer to increase conversions,
  • live chat with your audience and use web push notifications to keep them connected and engaged,
  • benefit from SMS marketing, and more.

GetResponse Pricing

  • Free plan: $0 (up to 500 contacts)
  • Email marketing plan: $15.58/month when billed annually (up to 1,000 contacts)
  • Marketing Automation plan: $48.38/month when billed annually (up to 1,000 contacts)
  • Ecommerce Marketing plan: $97.58/month when billed annually (up to 1,000 contacts)
  • Max plan: For this plan, please contact sales.

*All the plans above include a 30-day-long free trial, making it possible to try them out before committing to an annual purchase.

**The pricing structure above is based on 1,000 contacts only. GetResponse’s pricing plans alter according to the number of contacts you have—the more contacts you have, the more expensive the pricing plan gets.

2- HubSpot

HubSpot provides a lot services to its users and the product that deals with sending transactional emails is Marketing Hub, focusing on improving your revenue by attracting attention. However, if you subscribe to its CRM Suite, then you get to HAVE IT ALL.

With HubSpot, you can send bulk emails, too. But here, the focus is on one-on-one emails that might include receipts, updates, feedback, and any other business transaction. To simplify the whole process, HubSpot allows you to send out transactional emails with just a few clicks.

First of all, you create an email and select an email template. At this part, you’re free to customize it all you want. After customizing the message content, click on “Settings” and find “Subscription type” to choose “Transactional”—voila! Now, you have two choices: send it or automate it for a more optimized time.

Moreover, HubSpot’s Marketing Hub puts importance to what many email marketing platforms don’t. For example, it serves as a software that manages your blog, shifts focus on SEO, performs ad tracking and management, and social media management, allows video hosting, and provides live chat.

With HubSpot as your all-in-one tool, you can:

  • start email marketing, create list segmentation, enable live chat, use bots, optimize mobile content, adopt contact management, employ email automation, form custom property—to attract the proper audience, increase conversions, and operate inbound marketing campaigns via HubSpot Marketing Hub
  • enable customizable pricing plans, track email campaigns and get notifications, set up a shared inbox, obtain custom reports on sales activity, use email templates, allow sales automation—to close more deals, enhance customer interactions, and manage sales pipeline efficiently via HubSpot Sales Hub
  • start ticketing, schedule emails, connect team email, document insights, integrate third-party apps, see email health data, switch channels, manage users, and make use of ticket automation features—to perform smooth onboarding, offer responsive customer support, and advance every stage of customer journey via HubSpot Service Hub

HubSpot Marketing Hub Pricing

  • Individual plan: 100% free (no credit card required)
  • Starter plan: $50/per month for 1,000 contacts ($45/per month when billed annually)
  • Professional plan: $890/per month for 2,000 contacts ($800/per month when billed annually)
  • Enterprise plan: $3,200/per month for 10,000 contacts (starting price)

*To decide on a better plan that suits your needs, you can always get in touch with HubSpot’s Sales, as each plan has a button below leading you there.

**HubSpot’s pricing structure changes according to the number of contacts you have; however, the contact numbers given above are the minimum for each respective plan.

 3- Sendinblue

Sendinblue as a transactional email service provider

Sendinblue is a SaaS solution whose primary goal is to boost sales by offering a service that improves email marketing.

AND transactional emails definitely play a big part in that service with confirmation emails, security and account alerts, notification emails, legal notices, and shipping notifications. Thus, Sendinblue proves to be a good player when it comes to sending these non-promotional emails as a transactional email service provider. It has an impeccable sender reputation, which is directly related to the sender’s IP address, to be able to send HIGH volumes of emails without any problem.

Additionally, transactional email delivery isn’t the only thing Sendinblue rocks at. There are many more that you can utilize to enhance your email marketing, such as tons of email templates that you can choose from to send a message that fits your company culture more, SMS marketing to send limited-time offers, and marketing automations to simplify the process with pre-made workflows, A/B testing, and more.

Sendinblue Pricing

  • Free plan: $0 (unlimited contacts)
  • Lite plan: $25/month (20,000 emails per month)
  • Premium plan: $65/month (20,000 emails per month)
  • Enterprise plan: For this plan, please contact sales.

*The pricing structure above is based on 20,000 emails per month only. Sendinblue’s pricing plans alter according to the number of emails per month you send—the more emails you send, the more expensive the pricing plan gets.

4- Moosend

Moosend as a transactional email service provider

Moosend is an email marketing and automation software that does wonders at data analytics and reporting.

Just like reporting, Moosend is good at creating transactional email examples for your business with pre-made email automation templates, drag-and-drop automation editor, and advanced reporting concerning emails that you send out as both bulk email sender and individual email sender.

Preferred by Vogue, Domino’s, and WWF, Moosend helps you reach your goals by avoiding spending a long time on manual work via its automations. Along with time-saving automations, it expands your email list via subscription forms, allows you to integrate the applications of your choice without any coding, and saves you from spending a penny on web designers, thanks to its drag-and-drop landing page builder.

Also, Moosend has a great team of customer support that you can reach to help you solve your problem as fast as possible; note down that there is no customer support on the weekends, though.

Moosend Pricing

  • Free Trial (for 30 days- no credit card required)
  • Pro plan: $7/month when billed annually (up to 500 contacts)
  • Enterprise plan: For this plan, please contact sales.

*Pro plan above includes a 30-day free trial, making it possible to try it out before committing to an annual purchase.

**The pricing structure above is based on 500 contacts only. Moosend’s pricing plans alter according to the number of contacts you have—the more contacts you have, the more expensive the pricing plan gets.

5- ActiveCampaign

ActiveCampaign as a transactional email service provider

ActiveCampaign is a marketing automation platform that has advanced features that you could put your trust in.

One of them is surely how well it performs when transactional emails become the subject. For example, sending these emails that usually have high email volumes is no problem at all, thanks to its powerful transactional email APIs within the visual automation builder that designs and sends the unique content to its recipient instantly.

As well as transactional emails, it provides its users with excellent service throughout every stage of the customer journey, especially when it comes to landing pages, CRM and sales automations, lead scoring, pipeline automation, attribution, split testing, web personalization, and a lot more.

ActiveCampaign Pricing

  • Lite plan: $9/month when billed annually (up to 500 contacts)
  • Plus plan: $49/month when billed annually (up to 500 contacts)
  • Professional plan: $149/month when billed annually (up to 500 contacts)
  • Enterprise plan: For this plan, please contact sales.

*All the plans above include a 14-day free trial, making it possible to try them out before committing to an annual purchase.

**The pricing structure above is based on 500 contacts only. ActiveCampaign’s pricing plans alter according to the number of contacts you have—the more contacts you have, the more expensive the pricing plan gets.

6- Omnisend

Omnisend as a transactional email service provider

Omnisend is an e-commerce email marketing platform with the highest-rated features on marketing automations: user, role, and access management, performance and reliability, and sending outbound emails.

BUT it’s alright ’cause these are not all.

Omnisend is also a transactional email provider, thanks to its integration with BigCommerce. So, this one is for the ones that are already familiar with BigCommerce; you’ve been warned.

Being one of the Elite Technology Partners of BigCommerce, Omnisend promises to help you send top-notch transactional email delivery with the help of the beautiful transactional email templates that are suitable for every stop of the customer journey, intuitive user interface, and the drag-and-drop email builder.

Likewise, Omnisend offers several key features for the full effect. These include:

  • email templates, drag-and-drop content editor, and dynamic discount codes for email campaigns,
  • pre-built e-commerce workflows, drag-and-drop automation editor, and automation splits for automations,
  • customer lifecycle stages, shopping and on-site behavior, and message engagement for segmentation,
  • popups, landing pages, and signup boxes,
  • sales dashboard, campaign and automation reports, and advanced reporting, and MANY MORE.

Omnisend Pricing

  • Free plan: $0 (up to 500 contacts)
  • Standard plan: $16/month when billed annually (up to 500 contacts)
  • Pro plan: $59/month when billed annually (up to 500 contacts + unlimited emails)

*The pricing structure above is based on 500 contacts only. Omnisend’s pricing plans alter according to the number of contacts you have—the more contacts you have, the more expensive the pricing plan gets.

Conclusion

Transactional emails are a MUST to send once you need to inform your customers about something.

This might be about orders, delivery, changes in terms and conditions, and password resets.

SO I gathered the BEST transactional email services that you can take advantage of by giving them a chance.

Take it or leave it, they say.

I hope you take it ’cause making customers happy by keeping them informed is what transactional emails do.

Frequently Asked Questions


What is an example of a transactional email?

Sending your customers their respective purchase receipts right after the purchase is an example of transactional email.


What is a transactional email vs marketing email?

While a transactional email is about an action that the recipient took, a marketing email is about the action the sender wants the recipient to take.


What are the 4 types of marketing emails?

Even though there are several types of marketing emails, the most common types are welcome emails, email newsletters, transactional emails, and re-engagement emails.

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Renk Mert

Sugar, spice, and everything nice... These were the ingredients chosen to create the perfect creative content writer. But UserGuiding accidentally added an extra ingredient to the concoction: *sass*. Thus, the daydreamer Renk with an undying love for cats was born. Feel free to contact me via LinkedIn to talk about user onboarding, inbound marketing, and even the series Buffy the Vampire Slayer.