Do you want to stay on top of your social media management game no matter what size your business is? Then you should try social media management tools. There are dozens of social media management tools on the market for businesses that want to streamline their social media management processes and easily monitor their interactions.
Since there are many alternatives, I prepared a list of the best social media management software so you can pick the best for your business.
Before I start listing the best tools, let me explain what a social media management tool is and what it does.
What is a Social Media Management Tool?
Social media management tools get new clients, drive more traffic to your site, and interact with your existing customers. Social media is one of the most powerful tools available to small and medium businesses, so it’s essential to use it efficiently to grow your business.
However, like other powerful platforms, you have to learn how to use to so they can be beneficial for your business. Although managing social platforms sounds easier at first, keeping track of messages and posts will get harder as your audience and customer base grows. Your social media strategy should be consistent on every platform as well, so doing all of these while using regular applications would be almost impossible.
That’s why you should invest in a social media management tool. I prepared a list of the best tools on the market just for you.
These best social media management platforms allow you to manage all processes related to social media platforms with ease and help you to build a consistent and strong social media presence in a single place.
Key features of the best social media tools are:
1- They offer analytics in one single place.
As your marketing campaigns reach people, it will get harder to keep track of the data. Social media management tools help you to view your comments and shares and track metrics such as retweets and likes.
Some social media platforms such as YouTube, Facebook, and Twitter include analytics panels in their apps; still, investing in tools can provide you with valuable data that you can benefit from while running marketing campaigns.
2- You can schedule your posts.
If your company has multiple social media accounts, it will take a lot of your valuable time to post on each platform separately. Instead, use a social media marketing tool that has a feature that displays on all of your social media accounts in a single place. Just let the tool manage all your repetitive and mundane tasks for you.
3- You can engage with your audience better.
Social media offers endless possibilities when it comes to engagement. However, to build a loyal customer base, you must do more than post regularly. You also need to reply to comments and address the user’s issues with your product.
Social media tools allow you to streamline every step of engagement with your audience. You can easily track your notifications across different social media platforms: likes, shares, comments from your Facebook account, and retweets and mentions on your Twitter account. You can use your platform to get feedback from your audience if you’re designing a product.
4- You can increase the efficiency of employees
Every social media tool should have a centralized location that allows each employee to reach and use data. The centralized dashboard allows everyone to report back on their assigned tasks and ensures that people from different departments can work in harmony. A transparent working environment is important for end results.
5- Automated Reporting
Every social media marketing software must have an automated reporting tool that can save you time. You can create personalized templates and use them according to your business needs. Once you set up a template, you won’t need to set it again unless you need a different template and built-in templates are super easy to work with.
6- Location Search Service
Geo-targeting of your social media posts is crucial for finding leads. Your social media marketing software should help you to find the right time to post and get the most engagement on your posts, find new customers in a specific location, and show you the local factors you should pay attention to while creating posts for your target audience.
Most of the marketing tools available today have features to sort social profiles, posts, and messages according to the location. So you can use the data to build better relationships with your customers and turn them into loyal customers.
Security is important for all tools, but when you are working with multiple people across different social media accounts, it is even more crucial. Ensure that every one appropriate permission to reach specific accounts and provide your team members with unique IDs so you can track who posts what and when.
Security features are also important to protect your social accounts from getting hacked.
Since I’ve already explained the key features of social media management tools, I can finally introduce the best ones.
Best Social Media Management Tools in 2023
Hubspot is an all-in-one inbound marketing software that includes social media management tools that start at $1,120 per month. You can integrate Hubspot with various platforms and third-party tools such as social media, email, SEO, and CRM and easily compare outcomes across your marketing channels and measure your social ROI.
Juphy is a social media customer service tool that enables all kinds of businesses to moderate their social media conversations on a single platform. It helps you handle multiple social media accounts by providing you with a platform that involves a unified inbox for you to see all types of engagement on social media without having to keep track of each platform one by one.
Thus, responding to each client or prospect who requires your attention has never been this easy—big thanks to its one-screen dashboard where you can view and respond to messages.
It saves you time, don’t you think so?
3. Salesforce Social Studio
Salesforce offers a wide range of products for enterprises. I want to focus on its Social Studio. It’s a part of the Salesforce Marketing Cloud platform and it will help you to polish your customer relationships by unifying your marketing, customer service, and sales efforts on social media platforms.
4. Social Hub
Social Hub is a social media management software for businesses, agencies, and even governments. Yeah, you heard that right. Considering its target audience and customers, I can say that it might be a great option for businesses their security the most. Medium-sized businesses and enterprises can benefit from this tool.
5. Khoros (formerly Spredfast)
Khoros (formerly Spredfast) is another social media software that’s a great option for big companies. Their customer list includes some of the world’s biggest companies, such as Patagonia, LinkedIn, and Johnson & Johnson. The software is trusted by hundreds of companies to handle all aspects of their social media management.
If you’re looking for a scalable social media management tool for your growing business, it’s a good option for you.
6. Storytellit (formerly Likeable Hub)
Storytellit (formerly Likable Hub) is a social media management platform with pricing plans starting at $299 per month, provides you with numerous content ideas, helps you create referrals and leads, allows you to stay on top of your social media performance. It’s easy-to-use and a good choice for medium-sized businesses.
7. Social Flow
Social Flow is a social media publishing and advertising tool preferred by top publishers such as Disney, CNN, NBC, The New York Times, and iHeart Media. Its data-driven social media management is preferred by many more, and it’s a great option for publishers who care about secure social media management as well as producing premium content.
Buffer is a social media management platform mainly preferred by small businesses and individuals to get better engagement and results on social media.
The tool comes with a suite of products for publishing, customer engagement, analytics, landing pages, and team collaboration. Their products aim to assist every social media marketer and team, so they work more efficiently and effectively.
If you are a small business owner and looking for a social management tool with a wide range of advanced features and great customer support, you should check out Buffer.
Hootsuite is one of the biggest social media management tools is trusted by over 15 million people and more than 800 of the Fortune 1000 companies.
It succeeds because it offers a one-stop solution that allows you to:
- create and schedule social media content
- measure your social ROI
- prepare and run social media ads
- monitor multiple social accounts and keywords
- connect with more than 35 social networks
- schedule social media posts in bulk
If you are in need of a comprehensive social management platform, Hootsuite is a great option for you.
10. Sprout Social
Like Hootsuite, Sprout Social combines several social media tools. Whether it’s social media scheduling or reporting, you can use Sprout Social for anything related to your content strategy.
One of its unique points is that Sprout Social is one of the few social media management tools that include customer relationship management (CRM) features. So if you are in need of a CRM as well, you might hit two birds with one stone. Once you have the complete profile of your existing and potential customers, you can offer a better customer experience and build stronger relationships with them.
Another unique point of the platform is that its reviews rave about Sprout Social’s custom reports. According to many social media managers, the social reports were so useful and great that they needed no re-editing.
If you don’t want to spend time on your social media reports and get CRM features with your social management software, consider checking out Sprout Social.
11. Agora Pulse
Like the social media management platforms I’ve mentioned above, Agora Pulse is also a unified platform for social media management packed with features. Scheduling posts, responding to replies, and generating reports are all kid’s play with Agora Pulse.
However, that’s not all. Agora Pulse has several unique features, such as competitor analysis and Facebook contest applications. If you want an affordable social media management tool with unique features, check it out. It’s a great option for small to medium-sized businesses.
Sendible is a social media management tool created with agencies in mind. In addition to all the basic features social media management tools offer, Sensible lets you customize your dashboard according to your brand image to catch new clients.
I must highlight that Sendible has excellent integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. On top of that, the automation provided by Sendible saves time on repetitive tasks as well.
Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
What makes eClincher unique is that it enables you to post automatically with its smart queues and RSS feeds, offers a media library for pictures, and allows you to search for social media influencers.
14. Social Pilot
Another Social media management tool I want to mention is Social Pilot. Like the other tools I’ve mentioned, it has features such as scheduling analytics except monitoring. However, it’s effortless to use and cost-effective.
Since the tool comes with a client management feature, I think that agencies that work with dozens of clients would benefit from Socialpilot the most.
What makes it special is that Social Pilot helps you to reach a wide range of social content from various industries such as tech, education, and health and fitness, and it’s an excellent resource if you have a hard time creating unique social content. Also, the tool has great reviews on their white label reports, which will be super helpful for agencies.
CoSchedule is not only a social media management tool; but a social media calendar. With CoSchedule, you can manage and work with your team to create great social media posts, content, events, and tasks. The tool is great if you want to focus on collaboration between your teams and team members.
If you’re looking for a place where you can plan and organize anything related to your marketing projects, such as social media, content, events, email campaigns, etc., then CoSchedule might be a good option for you.
Oh, also, the tool comes with a ReQueue feature that helps you automatically find the best time to post and optimize your social media marketing by filling gaps in your social media schedule.
MavSocial is a social media management tool that will help you to streamline your social media management. Do you want to focus on your visuals? Then MavSocial is the best platform for you.
In addition to the common features (such as scheduling, monitoring, and reporting), MavSocial comes with standout features. For example, it has a digital content library where you can view, use, and edit your pictures and videos for your social media posts and an excellent search engine where you can browse through millions of stock photos to use in your campaigns.
You can use MavSocial to plan and repeat particular social media posts. In addition, if you purchase one of the costly plans, you can also manage your Facebook ads with MavSocial.
Friends+Me is a social media management tool that allows you to schedule your posts on major social media platforms such as LinkedIn, Facebook, Twitter, and Tumblr. If your number one reason to get a social media management tool is scheduling and posting on various platforms using a single page, then Friends+Me is an option for you.
Crowdfire is a free social media management tool that has been adding new features over the past years. Like other tools, its features include content scheduling. However, the platform also lets you manage your Twitter account (such as following and unfollowing people/companies) and suggests articles to share.
The best part of Crowdfire is that contrary to most of the social media management tools, it allows you to you connect your blogs, YouTube channel, and online shop. The tool will automatically create social media posts on social media sites for every update you have on your sites.
SocialBee is a social media management tool that will bring you more leads with less work. Its main features allow you to add, organize, and share content across various social media channels from one single platform. You can share posts on Facebook pages, Twitter, LinkedIn, Pinterest, Instagram, and even on Google My Business, and it integrates it with Buffer.
The most interesting feature of SocialBee is that you can find the best performing content and come up with similar but still new content by using post variations. SocialBee allows you to choose the balance between different categories for the automated posts as well.
In addition, SocialBee offers great support for its customers.
20. Post Planner
Post Planner is a social media management tool that aims to help social media marketers to find and create high-quality content, plan the most time-effective visual calendar, and post consistently and smartly. With its smart content suggestions and you can create a schedule according to types of content.
The platform has a “Find tool” and makes it super easy and quick to find content that will make people engage with your brand.
In addition, compared to other tools, the content calendar of Post Planner offers you more options with your time slots. You can assign a content type to each slot and let the tool mark the slots for your chosen content.
Tailwind is a social media management tool for Pinterest, Instagram, and Facebook. Aside from helping you schedule posts, monitor conversations, and analyze metrics, Tailwind delivers recommendations for improving your social media game.
If you want to focus on these three platforms and looking for an affordable option, Tailwind is a great option for you. Social media marketers will find the tool very handy because it provides a wide range of features for these visual platforms, such as “Pinterest content promotion” and “Instagram UGC content management.”
Later is a tool that mainly focuses on Instagram, although you can connect your other profiles from other platforms such as Facebook and Twitter. Still, the tool aims to assist social marketers in leveling up their performance with Instagram.
The unique point of Later is its visual calendar, where you can easily use the drag-and-drop feature and schedule images as posts. It also comes with a free link tool that you can use on your Instagram profile to include links to shoppable Instagram feed or various websites and blog posts.
Sprinklr Social Cloud is part of Sprinklr’s suite of products, and it promises to help enterprises connect and provide the best content for their customers across any channel. The tool allows teams in enterprises to collaborate effectively and to reach and connect with their customers on more than 25 social channels.
If you’re looking for a scalable social media management tool, then Sprinklr Social Cloud is a good option for you. I recommend trying it out, especially if you are already familiar with Sprinklr’s other products and services.
Oktopost is a social media management platform designed for B2B marketers who want to generate more leads through social media and increase the business value of their social media performance. With the Oktopost, you can handle many aspects of social media marketing, from social media promotion to employee advocacy.
Oktopost has all the tools B2B marketers would need, and it’s a great option for enterprises.
Falcon.io is a social media management tool that what social media marketers need in one single place: social media management, analytics, customer experience management, engagement, and DIY landing page builder.
In addition to a wide range of features, Falcon.io is very user-friendly and an excellent option for any kind of business.
NUVI refers to itself as the world’s most stunning social media marketing suite and promises to assist social media marketers with their decisions on their social media strategies with real-time data visualization and social media insights. It also provides you with several tools to share and engage on social media with ease.
If you want to use a social media management tool with advanced analytics to enhance your customer experience and brand image, NOVI is a great option for you.
Frequently Asked Questions
Which social media management tool is the best?
There are many great social media management tools. Some of them are Social Hub, SpreadFast, Buffer, Social Flow, and Sendible.
What are the four main types of social media tools?
They are tools for content curation, social media scheduling, content creation, and social media analytics.
Why social media management tools are important?
They improve the social media marketing of brands and deliver better results and more engagement on their posts. This helps the brand to grow and build better customer relations.