According to G2, Sendinblue is one of the top 50 Marketing Products of 2022.
To be honest, it makes sense.
It has robust features that help you put your workflow in order, prioritize your tasks, and reach your goals faster.
BUT nobody’s perfect, right?
This article is for you if you are looking for an email marketing platform that you can trust wholeheartedly OR an alternative to Sendinblue since it’s not up to your par.
Buckle up your seatbelts ’cause this is gonna be an unsentimental ride with facts and reviews only!
What is Sendinblue?
Sendinblue is a digital marketing platform that was founded in 2007 by Armand Thiberge and Kapil Sharma to provide people with a relationship marketing solution that includes several key functions to improve and enhance email services.
Starting from marketing automation features, it is home to many email marketing features that you can use to your advantage IN ORDER TO grow your business by enhancing customer relationships to trigger a long-lasting effect, which will eventually pave the way for customer loyalty.
To do so, Sendinblue offers free-forever plan with unlimited contacts but limited features, allowing up to 300 emails per day.
However, its premium plans have several functions on display for its users: transactional emails and SMS, advanced segmentation, contact management, live chat tool, real-time reporting, sales CRM, and workflow editor.
By making use of these features, you can easily promote your brand, nurture customer relationships, and maintain customer engagement.
- Free plan: $0 (unlimited contacts)
- Lite plan: $25/month (20,000 emails per month)
- Premium plan: $65/month (20,000 emails per month)
- Enterprise plan: For this plan, please contact sales.
*The pricing structure above is based on 20,000 emails per month only. Sendinblue’s pricing plans alter according to the number of emails per month you send—the more emails you send, the more expensive the pricing plan gets.
“I like Sendinblue because I can import all of my contacts which I can use for marketing/email updates and more. It’s very easy to set up and start email campaigns in 2 minutes. I found this tool very quickly to initiate my email campaigns by using a few ready-made templates too. It also gives me a report on how my campaigns performed on that particular list.”
“The service is very slow and crashes often. Email deliverability is so so and their auto features are not working. It seems very unpolished and outdated. Customers’ service is terrible and there is nothing smart about their so-called smart systems. There must be better alternatives out there!”
Why you need a Sendinblue Alternative
Even though it has some advanced features that work well, Sendinblue might NOT be the solution you’re looking for due to the reasons right below:
1- Unprofessional customer support team 😟
Well, what is SaaS without decent support?
Ambiguous, first of all. This is the exact same case when you try to reach Sendinblue’s customer support since the answers they give come out very biased to get you to upgrade and actions they take seem pointless to the point where they would make decisions on your behalf by deactivating your account or limit your monthly email volume, just because you asked for support.
ONLY IF you can get a trace of them, of course. Since many people cannot even get a proper reply, I would suggest looking for another platform to give you a run for your money.
2- Suspending email campaigns due to low open rate ⬇️
There are many things you expect from an email marketing platform.
Growing business, nurturing leads, increasing revenue…
but not coming to a conclusion on their own regarding someone else’s business.
‘Cause that’s weird, right?
Well, not to Sendinblue since they kind of excel at that, i.e., making decisions concerning their customers’ email marketing campaigns, and damaging their reputation without even giving a prior notice.
How so? By alarming people the last minute by stating that their email campaign is suspended due to low open rate AND any user that doesn’t open an email within a limited time frame (decided by Sendinblue, once again) would be excluded from the respective email list.
Odd but true story.
3- Powerful features with restrictions 🧱
As I’ve stated above, Sendinblue is home to several features that make up an excellent email marketing service, yet it doesn’t let its users to freely roam around the platform due to the restrictions within these features.
For example, it has an intuitive email builder with advanced customization but doesn’t let users customize it to their heart’s wish by limiting the styling options. Another restriction that users face is NOT being able to organize the emails in a library of templates that contain a wide range of customizable templates that will help you form email campaigns with ease—IF YOU CAN manage to do so, then you’ll surely be able to create successful email marketing campaigns.
Top Sendinblue Alternatives
Here are the top 7 alternatives to Sendinblue:
I’ll go over each tool while highlighting its advantages over Sendinblue and talk about which cases they should be preferred. So, without further ado, let’s start with our first product:
1- HubSpot vs. Sendinblue – gives a better view of your email marketing efforts, especially in detailed reports
HubSpot is a multi-purposed digital product provider that has a specific tool that focuses solely on marketing, which is called Marketing Hub, and provides users with advanced automation features in exchange for more expensive plans.
These plans include several functions that no other email service provider might be able to supply, such as free online form builder, free landing page builder, ads software, free email marketing tools, popup forms, and blog software.
With no coding, you can automate your email campaigns with ease, send out bulk emails to improve lead nurturing, and customize your workflow based on the events that trigger the right actions. In other words, automate your marketing tasks so that you don’t spend any time on doing manual work.
Let HubSpot do it all for you.
HubSpot Marketing Hub Pricing
- Individual plan: 100% free (no credit card required)
- Starter plan: $50/per month for 1,000 contacts ($45/per month when billed annually)
- Professional plan: $890/per month for 2,000 contacts ($800/per month when billed annually)
- Enterprise plan: $3,200/per month for 10,000 contacts (starting price)
*To decide on a better plan that suits your needs, you can always get in touch with HubSpot’s Sales, as each plan has a button below leading you there.
**HubSpot’s pricing structure changes according to the number of contacts you have; however, the contact numbers given above are the minimum for each respective plan.
HubSpot Marketing Hub Reviews
“I love that everything is connected by your campaign and automatically tracked. Gone are the days of needing to sort out which UTM was linked to what action , logging into multiple platforms, pulling a list in one tool and uploading to another. It is a one stop tool that connects your data in your database with your website, outbound activities and more.”
“Because the system can do SO much, it’s often hard to know the full breadth of its capabilities, which can cause you to miss out on certain opportunities. One thing I do really dislike is the inability to make certain changes/updates to contact records in bulk. Not the end of the world, just frustrating and time-consuming.”
2- GetResponse vs. Sendinblue – more control over the platform with no restrictions
GetResponse is an online email marketing tool that does a wonderful job at serving its purpose.
To elaborate, GetResponse became a popular email marketing platform, thanks to the ease of use it provides when automating your marketing processes. Minimizing your email marketing effort as it simplifies your marketing workflow with features like email automation, email segmentation, and transactional emails, you don’t have to lift up a finger to create beautiful emails—all you have to do is set it up and let it flow.
Entrusted by trustworthy brands like IKEA, Stripe, Zendesk, and Carrefour, GetResponse proves to be a great email marketing solution that allows users to benefit from the platform by implementing no restrictions on the functions that digital marketers use on a daily basis.
For example, you can customize the dashboard, menu widgets, and all templates as you wish to create advanced funnels and email sequences that will run without any extra help. It doesn’t end here; GetResponse’s email marketing automation builder is one for the books to take customer experience to the next level due to the easy setup process and workflows that depend on the data that is stored in your account.
With GetResponse as your email marketing platform, you can:
- take your email marketing to the next level by creating highly engaging emails in a few minutes via email creator,
- automatically send emails depending on the triggered event to your contact list without any manual work via autoresponders,
- get email analytics to make decisions regarding each campaign,
- keep in touch with customers on important matters via transactional emails,
- target and segment your contact list via email list builder,
- build your website via AI-powered creator without any coding,
- select from predesigned templates that are mobile-friendly as well,
- utilize drag-and-drop editor to customize without any hassle,
- get your visitors’ attention by using built-in forms and popups,
- manage your own domain or buy a new one,
- make use of tags and scores based on customer segmentation,
- automate your workflows with prebuilt workflow templates, abandoned cart emails, and product recommendations,
- track website visitors to prepare message content with relevancy,
- give webinars, share your screen, use the whiteboard, create polls and surveys to gather feedback,
- design landing pages, signup forms, and popups, and have a countdown timer to increase conversions,
- live chat with your audience and use web push notifications to keep them connected and engaged,
- benefit from SMS marketing, and more.
- Free plan: $0 (up to 500 contacts)
- Email marketing plan: $15.58/month when billed annually (up to 1,000 contacts)
- Marketing Automation plan: $48.38/month when billed annually (up to 1,000 contacts)
- Ecommerce Marketing plan: $97.58/month when billed annually (up to 1,000 contacts)
- Max plan: For this plan, please contact sales.
*All the plans above include a 30-day-long free trial, making it possible to try them out before committing to an annual purchase.
**The pricing structure above is based on 1,000 contacts only. GetResponse’s pricing plans alter according to the number of contacts you have—the more contacts you have, the more expensive the pricing plan gets.
“The interface is user-friendly, the dashboard helpful to understand what’s happening, and the system can be scaled up when you need advanced automations or webinars and advanced funnels. It’s also price-conscious and chat support is very quick and helpful.”
“I would like it to be more flexible about funnels and how I can upsell or down-sell around a specific offer and automate it even more. I like how is the funnel working and I am sure it will take my business to another level.”
3- Constant Contact vs. Sendinblue – way better at providing customer support when a problem occurs
Constant Contact is an online email marketing platform that offers its services for two use cases: email and digital marketing and marketing automation.
With Constant Contact’s full functionality, you can choose from hundreds of emails, make use of sign-up forms to expand your email list, post to several social media platforms, utilize eCommerce integrations, and, as I’ve mentioned in the title, get a solution for any problem you have, thanks to its award-winning live chat support.
Thus, if your team has little time to spend on knowledge bases and read articles, then Constant Contact might be your solution.
Moreover, the automations of Constant Contact single-handedly might be the best feature it offers since it causes many advancements in several cases: increase in lead generation, higher revenue, more elevated customer retention, more time to spend on other tasks, and shorter sales cycles.
Constant Contact Pricing
- Core plan: $9.99/per month for 500 contacts
- Plus plan: $45/per month for 500 contacts
*Constant Contact’s tiered pricing structure changes according to the number of contacts you have; however, the contact numbers given above are the minimum for each respective plan.
Constant Contact Reviews
“The signup process of Constant Contact is simple, and even first-time users can immediately begin utilizing it. In addition to that, it possesses various helpful features such as the creation of signup forms, the design of landing pages, and even the administration of online surveys. Also, they have recently restructured their pricing plan, which shows that they greatly care about customer sentiments.”
“I would like the interface to be updated a little better since it is very outdated, its design is quite boring, its connectivity slow and the information it contains about the service is not very well detailed, so they should add better functions to be able to use it properly and without any problem, also its mobile application is very slow to use and usually crashes when opening it so you can’t use it so I hope you can develop it much better.”
4- Mailchimp vs. Sendinblue – more pre-made options when it comes to email marketing
Mailchimp is a marketing automation platform that focuses on user experience since the primary goal of these automations is to improve customer journeys.
Accompanying Mailchimp’s automations, send time optimization, transactional emails, an abundant amount of templates to direct your email content in the most relevant way, postcards, RSS-to-email, and date-based automations are just the tip of the iceberg.
With Mailchimp as your digital marketing platform, these are the types of emails that you can automate with one click:
- welcome series,
- abandoned cart emails,
- product recommendations,
- product retargeting emails,
- best customers,
- first purchase,
- order notifications,
- product follow-up, and
- customer re-engagement.
- Free Plan: $0
- Essentials Plan: $11/month (for 500 contacts)
- Standard Plan: $17/month (for 500 contacts)
- Premium Plan: $299/month (for 500 contacts)
*The pricing structure above is based on 500 contacts only. Mailchimp’s pricing plans alter according to the number of contacts you have—the more contacts you have, the more expensive the pricing plan gets.
“The main thing I like about Mailchimp is that it is cost-effective, and how easily you can create Automations (works well if you are looking for creating simple automation). Also, the initial set-up process for Mailchimp doesn’t take much time. Apart from this, almost every marketing tools have Integration options for Mailchimp.”
“Analytics, Mailchimp does not provide enough data from customers, not for tracking customers, but for us to reach them better and more precisely. Managing a list can be painful if you have thousand of subscribers. The templates are pretty simply and so are the integrations. If you want to do anything fancy, you will have to hire a developer to help you accomplish your goals.”
5- Omnisend vs. Sendinblue – provides an omnichannel platform where you can view all of your channels, easier to navigate
Omnisend is a marketing automation platform that offers omnichannel workflows that display all of your channels in one place, in which you can control and check emails, SMSs, and web push notifications.
Including messages, subject lines, and workflow settings, this platform is home to an excellent drag-and-drop automation editor which can help you create welcome series, product abandonment, cart abandonment, order confirmation, shipping confirmation, and cross-sell.
Moreover, these automated messages are reinforced by automation splits, A/B split testing, AND several reporting tools concerning built-in messages, automations, and workflows’ revenue.
- Free plan: $0 (up to 500 contacts)
- Standard plan: $16/month when billed annually (up to 500 contacts)
- Pro plan: $59/month when billed annually (up to 500 contacts + unlimited emails)
*The pricing structure above is based on 500 contacts only. Omnisend’s pricing plans alter according to the number of contacts you have—the more contacts you have, the more expensive the pricing plan gets.
6- ActiveCampaign vs. Sendinblue – better alternative for lead management
ActiveCampaign is a cloud software platform that specializes in email marketing, marketing automation, and CRM.
With automations that work like magic, its premium plan include some services like welcome mails, engagement score, and automatic reminders. BIG NEWS is that if you’re not sure how to use them, ActiveCampaign has a library of pre-built automation workflows, marketing campaign automation guides, training videos, and live support.
Other than these, ActiveCampaign contains free tools like revenue calculator, ecommerce automations, and strategy templates that you could benefit from.
- Lite plan: $9/month when billed annually (up to 500 contacts)
- Plus plan: $49/month when billed annually (up to 500 contacts)
- Professional plan: $149/month when billed annually (up to 500 contacts)
- Enterprise plan: For this plan, please contact sales.
*All the plans above include a 14-day free trial, making it possible to try them out before committing to an annual purchase.
**The pricing structure above is based on 500 contacts only. ActiveCampaign’s pricing plans alter according to the number of contacts you have—the more contacts you have, the more expensive the pricing plan gets.
7- Moosend vs. Sendinblue – same features but a cheaper alternative
Moosend is an email marketing software that does all in its power to help you enhance your email marketing.
Thanks to Moosend’s automations, you can send newsletters at the right time to boost the open rates. Moreover, the process is easier than ever since all you have to do is select appropriate triggers, set specific conditionals, and choose which actions are to be performed as an outcome.
PLUS it the functions below are its top features:
- drag-and-drop email editor,
- data analytics,
- A/B testing,
- list segmentation,
- email automation templates,
- drag-and-drop automation editor,
- advanced reporting,
- website and user tracking,
- drag-and-drop landing page builder,
- premade templates,
- ultrafast loading pages,
- separate mobile editor,
- drag-and-drop editor,
- visibility options, and
- live customer support.
- Free Trial (for 30 days- no credit card required)
- Pro plan: $7/month when billed annually (up to 500 contacts)
- Enterprise plan: For this plan, please contact sales.
*Pro plan above includes a 30-day free trial, making it possible to try it out before committing to an annual purchase.
**The pricing structure above is based on 500 contacts only. Moosend’s pricing plans alter according to the number of contacts you have—the more contacts you have, the more expensive the pricing plan gets.
With their upsides and downsides, top alternatives to Sendinblue are displayed in this article.
SO give it a read and choose the one that can take your email marketing to the NEXT LEVEL by providing you with powerful automations.
Frequently Asked Questions
Why is Sendinblue better than Mailchimp?
Sendinblue might be a better option for you if you’re a small business that is on board with having a wide range of features with some limitations on its free plan.
Which one should I choose Sendinblue or GetResponse?
GetResponse is a better option since it has more to offer than Sendinblue, such as webinars, email analytics, and domain management.
Is automation free with Sendinblue?
No, automations are included in Sendinblue’s premium plan only.