Product marketing managers are responsible for launching a product (or feature) and oversee its overall success. While product managers guide the future of a product and lead the product team, PMMs set the product strategy and positioning. Setting strategy and gathering the team around company vision can be hard, so here are the best tool suggestions for product marketing managers to make their life easier. If you have more suggestions, feel free to reach me on Linkedin! (check my bio at the bottom)
Are you a PMM looking to improve yourself and learn new marketing strategies? Check out our article 8 Best Books for Product Marketing Managers before further reading.
User Behavior and Feedback Tools for Product Marketing Managers
One of the most important tasks of product marketing managers is to ensure users understand the value created with the product.
Tools below help product marketers analyze user actions, get feedback and educate them.
Segment – The easiest way to control customer data
The simple process is the key for analytics and Segment gives you a simple way to capture customer data and to send them to 200+ different tools for various purposes.
Feedier – Powerful feedback tool with gamification
Collecting customer feedback does not have to be a tough task, and with Feedier your user volunteers to share their information with joy. Clean and beautifully designed surveys will help you understand what your customers are really thinking about your product and help you discover further pain points for future product iterations.
PS: Check out our Best What is UX? UX is the abbreviation of User Experience and refers to an individual’s thoughts and feelings when using a specific product or a service. It aims to heal… Tools article, where Feedier has its spot as well!
FullStory – When feedback is not enough
Fullstory is an empowerment tool for the best customer experience as it helps you get to know more about user behavior. It shows you where your user is struggling, which is one of the main data for a perfect product marketing approach.
UserGuiding – The easiest way for user onboarding
After getting feedback and analyzing user behavior, now it’s time to design onboarding flows to help your users get the value from your product.
UserGuiding helps companies to increase product adoption by designing interactive What is user onboarding? User onboarding is the crucial process that starts from the first login of a new user and ends up in their aha moment, and usually beyond…. flows. Non-technical people can create step by step product walkthroughs, without any coding.
UserGuiding also provides analytics to track the performance of the tours, What is User Segmentation User segmentation refers to the practice of dividing users based on common characteristics. This can help businesses in creating more optimized and personalized user experiences. To… to create more personalized experiences, What is NPS? NPS is the abbreviation of Net Promoter Score, which is a measurement of your customers’ satisfaction with your product on a scale of -100 to 100. It… for capturing feedback, and onboarding checklists for a wholesome onboarding experience.
Collaboration and Project Management Tools for Product Marketing Managers
Product marketing means establishing bridges between various sides related to the startup. If your bridge is enduring, so is your product. Manage your processes successfully to stand out in the competition using these tools.
Notion – The all-in-one workspace
Cloud-based project management systems are inevitable and time-saving in this era. Notion, as one of them, helps you manage notes, tasks, projects, databases and more.
Currently, it’s one of the hottest startups in the world. You can organize everything and be more productive as a team or personally.
The only thing to consider at the moment is that Notion has no integrations with other tools currently. But their API is expected to be released soon, so fingers crossed!
JIRA – For the love of development
JIRA is for IT teams who seek a rapid solution and single platform across the department. Automation rules, SLAs, real-time reporting and more are included in the tool.
Product marketing managers work closely with product managers and sometimes developers as well. So it’s best to get used to JIRA as soon as you can.
coda – A doc as powerful as an app.
Another tool that solves your project management and collaboration problems is coda. Coda is a smart tool that detects data you want to transfer into in-site documents and helps with its countless gadgets.
Whatever gadget you need whether for your company or for your personal data, coda probably has it. All you have to do is discover!
Markup Hero – Free screenshot & annotation tool
Markup Hero is a lightning fast screenshot and file annotation tool that comes in handy for a wide range of use cases.
Product marketing managers use the tool for everything from QA to competitor comparisons, feature brainstorming, gathering feedback from stakeholders and much more. You’ll find the tool incredibly simple to use with deep annotation tools like callouts, image inserts, shapes, arrows, highlighter and more.
Sharing and collaboration are built-in with one click link generation and clever Slack integration. And they offer a free version with almost no feature limitations. Try it.
PS: I’m using Markup Hero here at UserGuiding as well. It’s really good. And they’ve offered our readers a special promo code. If you’d like to use Markup Hero’s premium plan for FREE in your first year, let me know.
Here’s an example how I’m using it.