Top 8 Free & Paid Landing Page Builders to Create High-Converting Landing Pages

If you’re looking to increase your online conversions, landing page builders can be a powerful tool. They allow you to create custom landing pages that are designed to turn visitors into customers. By optimizing your marketing campaigns and driving more traffic to your website, you can see some amazing results.

In this article, we’ll explore the top free and paid landing page builder tools and give you some tips on how to get the most out of these powerful tools.

Let’s go!

What features do landing page builders have?

Here is a list of features that landing page builders usually have:

• Drag-and-drop interfaces for simple design
• Customizable templates for different industries
• A/B testing to improve conversions
• Integration with email marketing tools
• Analytics to monitor visitor behavior
• Advanced features like pop-ups, countdown timers, and personalization based on visitor demographics or behavior

The main goal of a landing page builder is to offer a user-friendly platform for businesses to create landing pages that welcome potential customers and convert them quickly without needing advanced technical knowledge.

What are the advantages of landing page builders?

When purchasing a landing page builder, these benefits can help you decide which tool fits your business needs:

Customization

A landing page builder enables businesses to create custom landing pages that are tailored to specific marketing campaigns or promotions, resulting in targeted messaging and offers for their audience. This increases the likelihood of conversions and makes community-building efforts easier.

Optimization

Landing pages created with a landing page builder can be optimized for conversions, with clear calls-to-action and user-friendly forms. This leads to higher conversion rates and better return on investment (ROI) for marketing campaigns.

Data and Analytics

With a landing page builder, businesses can track valuable data and analytics on page performance, refine their online marketing strategies, and improve the customer journey. Metrics such as page views, click-through rates, and conversion rates provide actionable insights.

Improved Online Presence

High-quality landing pages can improve businesses’ online presence and provide a better user experience for their audience. This builds trust and credibility, leading to improved search engine rankings.

Increased Conversions

Ultimately, the main benefit of a landing page builder is increased conversions. By providing a targeted and optimized experience for their audience, businesses can drive more conversions and achieve their marketing goals more effectively with confidence.

Best 8 Landing Page Builders in 2023

1- Wix

Wix is a popular website builder that offers a range of features for creating professional-looking websites without writing a single line of code. But did you know that it also offers a landing page builder so you can create beautiful landing pages to capture new leads and potential customers?

Over the years, Wix has transformed from a website builder to an all-in-one platform to manage your business and Wix’s landing page builder emerged as a powerful tool for this endeavor. It allows users to create dedicated pages for specific marketing campaigns or products.

With Wix’s landing page builder, you can customize the design and layout of your page, add multimedia content, and integrate forms and other elements to capture leads and engage with visitors. This builder also includes analytics tools to track visitor behavior and conversion rates, enabling users to optimize their landing pages for maximum impact.

Do you want to learn more? Let’s check the pros and cons of Wix’s custom landing page creator and its key features:

Wix Pros and Cons

✅ Wix Landing Page Builder Pros:

• Unlimited responsive landing pages
• Easy to use drag-and-drop builder
• No coding skills required
• Offers a wide range of customizable templates with drag-and-drop editor
• Affordable pricing plans
• Comes with a variety of features, such as A/B testing, SEO optimization, built-in email marketing tools, multi-step forms including contact forms, and lead capture forms
• Integrates with various third-party tools if you want to sell digital products
• Provides detailed analytics and performance metrics

❎ Wix Landing Page Builder Cons:

• Limited customization options compared to other landing page builder tools
• Can be challenging to create complex, multi-step landing page designs
• Some features, such as A/B testing, are only available on higher-priced plans
• Limited design flexibility
• Limited integrations with certain third-party tools

Wix Pricing

• Light: $16/month for 2 collaborators
• Core: $27/month for 5 collaborators
• Business: $27/month for 10 collaborators 
• Business Elite: $159/month for 15 collaborators 
• Enterprise: Contact the sales team for detailed pricing.

2- Squarespace

Squarespace is not only known for its user-friendly interface and sleek design options. One of its key features is the landing page builder, which allows users to create customized pages for specific purposes, such as promoting a product or event. You can also use this landing page tool to create “Coming soon” or “Under construction” pages.

With drag-and-drop functionality and a wide range of pre-built landing page templates, Squarespace’s landing page builder makes it easy for users to create professional-looking pages without any coding experience. Additionally, the platform offers analytics and A/B testing tools to help users optimize their landing pages for maximum conversion rates.

Squarespace Pros and Cons

✅ Squarespace Landing Page Builder Pros:

• Easy and fast user interface that requires no coding knowledge
• Professionally designed landing page templates that are customizable to meet your specific needs
• Mobile responsive designs that work seamlessly on all devices
• Integration with a wide range of third-party tools and services to enhance your landing pages
• Built-in analytics to track page performance and make data-driven decisions

❎ Squarespace Landing Page Builder Cons:

• Limited design flexibility compared to other landing page builders
• Limited integrations with marketing automation tools
• Higher pricing compared to some competitors
• Limited A/B testing features
• Limited options for customization of SEO settings

Squarespace Pricing

• Personal: $16/month when billed annually
• Business: $23/month when billed annually
• Commerce (Basic): $27/month when billed annually
• Commerce (Advanced): $49/month when billed annually

3- WordPress

WordPress is a popular content management system that allows users to create and manage their websites with free or custom domains. One of the features that makes WordPress so versatile is its landing page builder, which allows users to choose from pre-built landing page designs for their website.

With this feature, you can create and customize unlimited landing pages to fit your needs, without any coding knowledge. This is particularly useful for businesses and individuals who want to create effective landing pages for their marketing campaigns and who don’t have any design experience without investing a lot of time or resources.

WordPress Pros and Cons

✅ WordPress Landing Page Builder Pros:

• Easy to use
• Customizable
• Cost-effective 
• SEO-friendly

❎ WordPress Landing Page Builder Cons:

• Limited functionality
• Incompatibility issues
• Slower page speed
• Limited support

WordPress Pricing

• Free: $0/year. No expiration date.
• Personal: $4/month when billed annually
• Premium: $8/month when billed annually
• Business: $25/month when billed annually
• Commerce: $45/month when billed annually
• Enterprise: Starts at $25,000 yearly

4- Webflow

Webflow is essentially a web design and development platform that allows users to create no-code responsive websites. However, if you need custom landing pages for your marketing campaigns, Webflow’s landing page builder is a great option!

With its drag-and-drop interface and pre-built components, Webflow helps you quickly create landing pages that are optimized for maximum conversions. Additionally, Webflow allows you to easily integrate your landing pages with popular marketing tools like Mailchimp and HubSpot, making it a powerful tool for any marketer looking to boost their website’s conversion rates and enhance their customer relationship management. 

Webflow Pros and Cons

✅ Webflow Landing Page Builder Pros:

• Highly customizable platform
• Drag-and-drop interface for easy use
• Offers advanced integrations with marketing tools
• Fast and reliable hosting service with a custom domain option

❎ Webflow Landing Page Builder Cons:

• Has a steep learning curve for advanced features
• Can be more expensive than other landing page builders
• A limited selection of templates
• E-commerce functionality is not as robust as other platforms

Webflow Pricing

Webflow has different pricing plans under General and E-commerce categories:

General

• Starter: Free
• Basic: $14/month when billed annually
• CMS: $23/month when billed annually
• Business: $39/month when billed annually
• Enterprise: Contact Webflow for detailed pricing.

E-commerce

• Standard: $29/month when billed annually
• Plus: $74/month when billed annually
• Advanced: $212/month when billed annually

5- GoDaddy

GoDaddy is a popular website hosting and domain registration platform, and it offers a variety of tools for creating and managing websites. But did you know that one of its key features is the landing page builder? You can easily create customizable landing pages with a variety of templates and design options, making it simple to achieve a professional-looking layout to boost your sales. 

Additionally, the dedicated landing page builder integrates seamlessly with other GoDaddy tools, such as email marketing and website analytics, to provide a comprehensive solution for users looking to improve their website’s performance.

GoDaddy Pros and Cons

✅ GoDaddy Landing Page Builder Pros:

• Easy to use for beginners
• Affordable pricing plans
• Integration with GoDaddy domains and hosting services
• Mobile-responsive designs

❎ GoDaddy Landing Page Builder Cons:

• Limited design options compared to other landing page builders
• Limited integrations with third-party tools
• Limited A/B testing capabilities
• Limited analytics and reporting features

GoDaddy Pricing

• GoDaddy offers different bundles for web hosting, marketing, online stores, email and more. Check their pricing page to see what fits your needs.

6- Shopify

Shopify might be an e-commerce platform but it has other tips and tricks up its sleeve as well. Like a landing page editor! This well-designed landing page editor allows businesses to create and manage an online store easily. 

This feature helps businesses create visually appealing pages that promote their products or services and help drive conversions. With a variety of design templates and drag-and-drop functionality, Shopify’s landing page builder makes it easy to create and edit landing page content and optimize this content for both desktop and mobile devices.

Shopify Pros and Cons

✅ Shopify Landing Page Builder Pros:

• User-friendly interface
• Customization options
• Mobile-responsive
• Integration with Shopify
• Analytics

❎ Shopify Landing Page Builder Cons:

• Limited design options
• Limited functionality
• Cost

Note: This is a general overview and some information may vary based on the version, plan, and other factors.

Shopify Pricing

• Basic: $29/month 
• Shopify: $79/month
• Advanced: $299/month

7- ConvertKit

ConvertKit is an email marketing platform that has a number of features to help businesses grow and engage with their email subscribers. One of its standout features is its landing page builder, which brings email marketing and business management together. 

With a drag-and-drop editor, customizable templates, and integrations with other marketing tools, ConvertKit’s landing page builder makes it easy for businesses of all sizes to create effective landing pages that convert. You can optimize your email automation and collect email addresses on a single platform!

ConvertKit Pros and Cons

✅ ConvertKit Landing Page Builder Pros:

• Simple and easy-to-use interface for creating landing pages
• Integrates with ConvertKit email marketing platform
• Offers customizable templates for various types of landing pages
• Provides detailed analytics for tracking landing page performance
• Allows for custom CSS and HTML coding for advanced customization

❎ ConvertKit Landing Page Builder Cons:

• Limited design options compared to other landing page builders
• No A/B testing feature for optimizing landing page performance
• Limited integration options with third-party tools and software
• No option for adding custom scripts or tracking codes to landing pages

ConvertKit Pricing

• Free: $0/month for up to 1,000 email subscribers
• Creator: $9/month for up to 300 subscribers when billed annually
• Creator Pro: $25/month for up to 300 subscribers when billed annually

8- MailChimp

Mailchimp has a landing page builder feature that allows users to create custom landing pages to complement their email campaigns. Users can choose from templates or build their own page using the drag-and-drop editor. The feature includes analytics to track performance and optimize for better conversion rates.

MailChimp Pros and Cons

✅ Mailchimp Landing Page Builder Pros:

• Easy to use
• Integration with Mailchimp email marketing
• Pre-built templates
• Mobile responsive
• Analytics
• Free basic plan

❎ Mailchimp Landing Page Builder Cons:

• Limited customization
• Limited functionality
• Limited integrations
• Limited support

MailChimp Pricing

• Free: $0/month for one user
• Essentials: $13/month per 3 users, 1 month free trial
• Standard: $20/month per 5 users, 1 month free trial
• Premium: $350/month per unlimited users

Frequently Asked Questions

What is a landing page builder?

A landing page builder enables creating custom web pages for marketing purposes. A landing page platform usually offers templates and design options that convert visitors into customers. Builders also provide features like A/B testing, analytics, and integration with other marketing tools.

What is the best tool to build a landing page?

Wix’s landing page builder is a user-friendly tool with an intuitive drag-and-drop interface and customizable templates to create professional-looking landing pages that can drive conversions for your business. It’s perfect for beginners and experienced marketers alike.

How do I create a landing page builder?

You can use no-code landing page builder software or tools to build your landing page from scratch or choose available template options to boost your sales. Some tools also offer landing page plugins to hit the ground running in minutes.