Best Email Marketing Tools for Businesses in 2022

You’ve heard that email marketing is dead.

But you know better, don’t you?

After all, email marketing is still a powerful way to grow your business and reach new customers according to the print-on-demand eCommerce stats.

But it is true that the landscape has changed dramatically in the last few years.

And I mean dramatically.

okay, well not this dramatically 😬

Now, with so many new email marketing tools on the market, it can be hard to know which one is right for you. 

But worry not!

In this article, we will discuss some of the best email marketing tools available and how they can work well for you and your business!

Let’s dive in.

What are email marketing tools?

Email marketing tools are different types of software that allow marketers to create, send out, optimize email campaigns, and keep track of them as the campaigns gain speed. An email marketing tool can be a single tool, such as an email subject line generator or an inbox placement testing tool, or a suite of tools that allows a marketer to manage all aspects of their email marketing from start to finish.

While there are many types of email marketing tools, an ESP, or email service provider is the most popular type. 

You should make sure that the features provided by an ESP, or by any other type of email marketing software tool are perfectly suitable to your strategic business goals when choosing one.

Too often, businesses waste their money on tools with features that they neither need nor use. Meanwhile, some try to save money by selecting an ESP that doesn’t have all the features they need.

You don’t want to be either one of them.

You want to choose a tool that has all the features you need and doesn’t have the ones that you don’t need.  

But how do I do that?

Like this 👇

What should you consider when choosing an email marketing tool?

As you already know, there’s a lot to consider when shopping for your email platform. 

Here are 3 important things you should consider before making a choice:

1. Establish Your Goals

Email marketing is just one part of a wider marketing strategy

Identifying your goals is the best way to find a tool that will help you get there. 

Here are the most common marketing goals:

  • Increase open rates
  • Improve click rates
  • Drive site traffic
  • Make customer journeys more personalized
  • Integrate email with CRM to get more information about your customers.
  • Leverage automation
  • Nurture leads
  • Increase leads and sales conversions
  • In-depth analytics with revenue attribution

While other elements, such as creative content and positioning, influence how successfully you can deliver creative content, email marketing software can also have a significant effect.

CRM integration, for example, is a must-have if you need more than just customer segments.

In addition, integrations with analytics platforms such as Google Analytics are a must to track performance.

Revenue attribution by the customer is also a feature you’ll need if you want to know how much a customer spends with your company.

2. Match the Features to Your Goals

Now that you know what you want to accomplish, it’s time to look for the platforms that can help you get there.

There are hundreds of options available, and gathering data is the only way to develop actionable intelligence.

My best advice would be to make a spreadsheet with your needs and add platforms as you find them to fit your requirements.

3. Pick The Right Plan

There are a few elements that all email marketing plans have in common. Here’s what to think about when matching your budget to your preferred tool:

Pricing Options

In most cases, email platform pricing is divided into two categories: monthly and annual. 

Monthly pricing is usually based on a pay-as-you-go model, which means there are no long-term contracts and you can cancel at any moment.

Annual plans necessitate a little more consideration. These are offered at a monthly discount and must be paid in advance.

A piece of advice: Try your new platform before committing to an annual plan, if it’s possible. 

Demos are fantastic, but we recommend trials that include all the features you need for your business. This way, you can identify your limitations, and avoid getting dragged into a year-long commitment.

Subscriber Counts

Plans are often based on the number of subscribers that you have. 

As a transactional business, email marketing platforms estimate how much to charge for access to features and capabilities based on the number of subscribers and emails you send.

Now that you know what you should be looking for when choosing an email marketing tool, let’s take a look at the 7 best email marketing tools for your business!

best email marketing software

Best Email Marketing Tools in 2022

1. HubSpot

HubSpot is a well-known all-in-one marketing platform that provides you with all of the tools you need to grow your company.

It makes it simple to create, personalize, and optimize emails without the help of designers or IT.

The automated workflows are where this software really excels. This allows you to effortlessly set email subscriber triggers and nurture leads into customers (or whatever else you want them to do).

You can see this with the software’s handy mapping feature for increased clarity and easier optimization.

Hubspot’s email marketing service is just one tool in their arsenal.

It can be used independently or in conjunction with their other products, such as Marketing Hub and CRM. When you combine your email marketing with a detailed contact list and on-site workflows, it becomes much more powerful.

It also offers a variety of pre-made email templates to help you. With its drag-and-drop builder, you won’t need any coding or development experience to create great emails.

HubSpot is easy to use and lets you

  • personalize your layout,
  • add calls-to-action and images,
  • and change the text and colors to match your brand.

Its A/B testing software is also fantastic. After you’ve sent your emails, use it to go into your campaign monitor to see which ones performed best—and why.

Pricing

HubSpot Email Marketing is free for up to 2,000 monthly email blasts, with premium plans starting at $50 per month.

2. Sendinblue 

best email marketing tools sendinblue

Sendinblue is a fully automated email marketing platform for growing businesses. 

That means Sendinblue is a great choice if you’re just starting your business and want to expand your list (and revenue).

It provides drag-and-drop editors as well as automation to help you optimize your email marketing campaigns.

It also offers a number of lead nurturing tools to assist you in growing your business, including:

  • Landing pages – To collect leads, create actionable and engaging web pages.
  • Sign-up forms – Place forms anywhere on your website to collect information from visitors.
  • Facebook ads – Use the power of Facebook marketing to nurture more leads.
  • Retargeted ads – Ads that are based on the user’s previous online activities.

With all this, Sendinblue helps cultivate an audience, lead, and customer growth.

Pricing

The platform has a great free plan that allows you to send unlimited emails and receive up to 300 contacts each day. That’s a fantastic deal, especially if you’re a one-person show.

They are currently offering four different pricing tiers:

Free — 0$ per month

  • Up to 300 emails per day
  • Unlimited contacts
  • Chat
  • SMS marketing
  • Email template library

Lite — $25 per month

  • Up to 100k emails
  • No daily sending limit
  • A/B testing
  • Remove the Sendinblue logo

Premium (Most popular) — $65 per month

  • Up to 1M emails
  • Marketing automation
  • Facebook ads
  • Retargeted ads
  • Landing pages
  • Telephone support

Enterprise — Customized pricing

Everything in Premium, and:

  • Custom volume of emails
  • Priority sending
  • 20+ landing pages
  • Access for 10+ users
  • SSO (SAML)
  • Customer success manager
  • Priority support
  • And more…

The Lite plan should be more than enough for most small businesses and startups.

However, as your business scales, the Premium option is always a great option. It comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.

3. GetResponse

best email marketing tools getresponse

GetResponse isn’t just another email marketing tool. It’s more of an all-in-one solution with a focus on automation.

You’ll be able to acquire a lot of leads, put them in the correct workflows, and turn them into returning customers with tools and features like audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even webinar software.

GetResponse has a tool called Autofunnel that really stands out. It can be used to build sales, generate leads, send transactional emails, invitations to webinars, and other types of funnels. It’s completely automated and very easy to use.

GetResponse has all of the tools you’ll need to grow your subscriber list and monetize those leads.

Once a user enters your funnel, GetResponse takes care of everything.

With multiple digital touchpoints, it’s the perfect way to lead customers through the conversion process.

Pricing

Basic – Starting at $15 per month

  • Autoresponders
  • Unlimited landing pages
  • 1 sales funnel
  • Unlimited lead funnels
  • Sell e-products

Plus – Starting at $49 per month

  • Automation builder with 5 workflows
  • 5 sales funnels
  • Contact scoring capability
  • Webinars with up to 100 attendees
  • CRM software

Professional – Starting at $99 per month

  • Automation builder with unlimited workflows
  • Paid webinars with up to 300 attendees
  • Unlimited sales funnels
  • Unlimited webinar funnels

Max – Custom pricing

  • Transactional emails
  • Dedicated IP
  • Webinars with up to 500 attendees
  • Consulting services for email campaigns
  • Dedicated account manager

All of these tiers are based on a 1,000-subscriber base. As your mailing list grows, the rate will increase. 

GetResponse offers advanced functionality such as autoresponders, lead funnels, and sales funnels even in its entry-level package.

One of the best things about GetResponse is that you’ll also have the ability to create automated lead funnels, landing pages, webinars, and a slew of other features that other providers don’t provide.

4. MailChimp

best email marketing tools mailchimp

Mailchimp is one of the most famous email marketing service providers in the world, owing to the fact that they give an email marketing service plan that is totally free forever.

Mailchimp has

  • a drag-and-drop email builder,
  • Autoresponders,
  • contact segmentation into groups,
  • and simple analytics tracking. 

It also lets you set delivery times based on the user’s time zones, as well as geolocation-based segmentation.

MailChimp can be easily integrated with WordPress, Magento, Shopify, and a variety of other platforms. 

Email, live chat, and a large tutorials knowledge base are all available with Mailchimp support. 

Their customer service, on the other hand, is typically slow and falls short of Constant Contact’s quality of service.

Pricing

Mailchimp has a free plan that allows you to send 12,000 emails to up to 2,000 subscribers for an indefinite period of time. 

Let’s take a more detailed look at Mailchimp’s pricing:

Free – $0 per month

  • Email Builder
  • Marketing CRM
  • Forms & Landing Pages
  • Creative Assistant
  • Website Builder & Mailchimp Domain

Essential – Starting at $9.99 per month

Everything in Free, plus:

  • All Email Templates
  • Multi-Step Journeys
  • Custom Branding
  • A/B Testing
  • 24/7 Email & Chat Support

Standard –  Starting at 14.99 per month

Everything in Essentials, plus:

  • Customer Journey Builder + Branching Points
  • Send Time Optimization
  • Behavioral Targeting
  • Custom Templates
  • Dynamic Content

Premium – Starts at $299 per month

Everything in Standard, plus:

  • Advanced Segmentation
  • Multivariate Testing
  • Comparative Reporting
  • Unlimited Seats & Role-Based Access
  • Phone Support

5. ConvertKit

best email marketing tools convertkit

For professional bloggers, authors, and marketers, ConvertKit is a great email marketing tool. 

It is both simple to use and extremely powerful with a capable email editor.

One of ConvertKit’s one-of-a-kind features is that it lets you quickly offer content upgrades and incentives alongside email signup forms. It also has simple auto-responders that allow you to send drip emails from their emailing service.

You can quickly segment your subscribers, using ConvertKit, into those who are interested and those who have already purchased. 

With automated emails that feel more personal, you can increase conversions. Targeted email marketing is the right marketing term for this tool.

ConvertKit gives you:

  • a/b testing,
  • beautiful email templates,
  • a landing page builder,
  • smart workflows

And other features that you’d expect from a top-tier email marketing solution.

It provides email assistance and has a large knowledge base with excellent learning resources.

ConvertKit has a number of features tailored for creators which is why we consider it to be the best email marketing solution for professional bloggers.

Pricing

ConvertKit has a 14-day free trial and prices start at $29 per month. They also provide a 30-day money-back guarantee.

Let’s take a closer look at ConvertKit plans:

Free – $0 per month

  • Manage up to 1,000 subscribers
  • Unlimited landing pages & forms
  • Send email broadcasts
  • Sell digital products & subscriptions
  • Email support
  • Send Bulk Emails

Creator – Starts at $29 per month

  • Unlimited landing pages & forms
  • Send email broadcasts
  • Sell digital products & subscriptions
  • Email support
  • Free migration from another tool
  • Automated funnels & sequences
  • Send Bulk Emails

Creator Pro – Starts at $59 per month

  • Unlimited landing pages & forms
  • Send email broadcasts
  • Sell digital products & subscriptions
  • Email support
  • Free migration from another tool
  • Automated funnels & sequences
  • Send Bulk Emails
  • Facebook custom audiences
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting
  • Campaign Monitor

6. Drip

best email marketing tools drip

For eCommerce, bloggers, and digital marketers, Drip is a powerful enterprise email marketing platform. 

It provides a variety of tools to help with marketing automation, sales funnels, and personalization.

All popular website builders, including WordPress and WooCommerce, are seamlessly integrated with this email software. This makes it simple to add pop-ups and opt-in sign-up forms to your website and capture more leads.

Some features that set Drip apart from the competition are:

  • Intelligent marketing automation features,
  • smarter email segmentation,
  • split testing features for subject lines,
  • list groupings,
  • and a visual automation workflow builder.

Live chat help, webinars, automation training, extensive courses, free guides, and superb documentation are all available through Drip’s support options.

Its sophisticated eCommerce marketing automation allows you to send bulk emails while interacting and engaging with each customer on a personal level.

What is also awesome about this tool is that its eCommerce revenue attribution feature tells us how much revenue each email marketing campaign generates, and its integration to Google Analytics helps you understand which email influenced what.

They just added SMS notification as a feature to all plans, allowing you to communicate with your customers via email and SMS. 

For business owners, this makes it a true all-in-one email marketing platform.

Pricing

Drip offers a free trial, and their monthly plans start at $19 and include all of their features.

7. Constant Contact

best email marketing tools constant contact

Constant Contact is a fantastic email marketing platform that we recommend to those of you who are just getting started with email marketing.

This is mainly due to its user-friendly drag-and-drop email builder.

It enables you to quickly produce new emails that are visually appealing and consistent with your brand—no coding skills required. Text, images, videos, coupons, polls, and events may all be easily added to any email.

It also has over 100 pre-built, mobile-optimized templates.

With Constant Contact, you can track the performance of your campaigns in real-time. You’ll see open rates, click-through rates, and data for each individual subscriber.

Constant Contact’s main advantage is automation

You can send new subscribers welcome messages and set up campaigns based on what they do.

Pricing

Constant Contact offers a 60-day free trial, which is one of the best offers on the market.

Constant Contact’s email program has a simple pricing structure. You can select between two plans: Email and Email Plus.

Your rate will be determined by the number of subscribers on your list, as it is with most email marketing platforms.

Here is how that looks like:

Email

  • 0 – 500 Subscribers — $20 per month
  • 500 – 2,500 Subscribers — $45 per month
  • 2,500 – 5,000 Subscribers — $65 per month
  • 5,000 – 10,000 Subscribers — $95 per month

Email Plus

  • 0 – 500 Subscribers — $45 per month
  • 500 – 2,500 Subscribers — $70 per month
  • 2,500 – 5,000 Subscribers — $95 per month
  • 5,000 – 10,000 Subscribers — $125 per month

Conclusion

Email marketing is one of the most cost-effective marketing channels available, and with the right tools, you can take your business to the next level.

Fortunately, most email marketing platforms provide a free trial period if you aren’t ready to make a full commitment. In any case, choose wisely and go with a tool that offers advanced features at a low cost and doesn’t take a long time to master! 

Frequently Asked Questions


What is the best mass email software?

There is no best email software just like there is no best company. It all depends on your needs, company size, and budget for the email marketing tool. However, Hubspot, Mailchimp, and Drip are among the most popular ones.


How do email marketing tools work?

Email marketing tools essentially rely on a simple interface. With an email marketing tool, it is possible to write one email, add images, videos, and links to it, track the interaction rates with the email, and do a lot more.


How can I send bulk emails?

It is possible to send, optimize, and track the interaction of bulk emails using an email marketing platform such as Hubspot or Drip.

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Mert Aktas

Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.

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