10 Best Email Marketing Tools for Businesses to Optimize Email Campaigns in 2023


  • Email marketers are always looking for the right email marketing providers since these tools tend to have key features that enhance drip campaigns along with email marketing services.

  • These features can range from form builders to customizable templates in order to build customer relationships, support email drip campaigns, and bring up leads.
  • What to look for in an affordable email marketing tool? Choosing the one that matches your team’s goals is the most important element since some businesses might need a comprehensive customer relationship management tool to improve all aspects of business.
  • The best tools list has several known companies in it, from Salesforce to HubSpot.

You’ve heard that email marketing is dead.

But you know better, don’t you?

After all, email marketing is still a powerful way to grow your business and reach new customers, according to the print-on-demand eCommerce stats. But it is true that the landscape has changed dramatically in the last few years.

And I mean dramatically.

Okay, well, not this dramatically 😬

Now, with so many new email marketing tools on the market, it can be hard to know which one is right for you. 

But worry not! In this article, we will discuss some of the best email marketing tools available and how they can work well for you and your business!

Before we dive in, let me list what you’ll find in this article:

What are email marketing tools?

Email marketing tools are different types of software that allow marketers to create, send out, optimize email campaigns, and keep track of them as the campaigns gain speed. An email marketing tool can be a single tool, such as an email subject line generator or an inbox placement testing tool, or a suite of tools that allows a marketer to manage all aspects of their email marketing from start to finish.

While there are many types of email marketing tools, an ESP, or email service provider is the most popular type. 

You should make sure that the features provided by an ESP, or by any other type of email marketing software tool are perfectly suitable to your strategic business goals when choosing one.

Too often, businesses waste their money on tools with features that they neither need nor use. Meanwhile, some try to save money by selecting an ESP that doesn’t have all the features they need.

You don’t want to be either one of them. You want to choose a tool that has all the features you need and doesn’t have the ones that you don’t need.  But how do I do that?

Like this 👇

What should you consider when choosing an email marketing tool?

As you already know, there’s a lot to consider when shopping for your email platform. 

Here are 3 important things you should consider before making a choice:

1) Establish Your Goals

Email marketing is just one part of a wider marketing strategy. Identifying your goals is the best way to find a tool that will help you get there. 

Here are the most common marketing goals:

  • Increase open rates
  • Improve click rates
  • Drive site traffic
  • Make customer journeys more personalized
  • Integrate email with CRM to get more information about your customers.
  • Leverage automation
  • Nurture leads
  • Increase leads and sales conversions
  • In-depth analytics with revenue attribution

While other elements, such as creative content and positioning, influence how successfully you can deliver creative content, email marketing software can also have a significant effect.

CRM integration, for example, is a must-have if you need more than just customer segments.

In addition, integrations with analytics platforms such as Google Analytics are a must to track performance. Revenue attribution by the customer is also a feature you’ll need if you want to know how much a customer spends with your company.

2) Match the Features to Your Goals

Now that you know what you want to accomplish, it’s time to look for the platforms that can help you get there. There are hundreds of options available, and gathering data is the only way to develop actionable intelligence.

My best advice would be to make a spreadsheet with your needs and add platforms as you find them to fit your requirements.

3) Pick The Right Plan

There are a few elements that all email marketing plans have in common. Here’s what to think about when matching your budget to your preferred tool:

👉 Pricing Options

In most cases, email platform pricing is divided into two categories: monthly and annual. 

Monthly pricing is usually based on a pay-as-you-go model, which means there are no long-term contracts and you can cancel at any moment.

Annual plans necessitate a little more consideration. These are offered at a monthly discount and must be paid in advance.

A piece of advice: Try your new platform before committing to an annual plan, if it’s possible. 

Demos are fantastic, but we recommend trials that include all the features you need for your business. This way, you can identify your limitations, and avoid getting dragged into a year-long commitment.

👉 Subscriber Counts

Plans are often based on the number of subscribers that you have. 

As a transactional business, email marketing platforms estimate how much to charge for access to features and capabilities based on the number of subscribers and emails you send.

Now that you know what you should be looking for when choosing an email marketing tool, let’s take a look at the 10 best email marketing tools for your business!

best email marketing software

Best Email Marketing Tools in 2023

1. Salesforce

Salesforce as an email marketing tool

Salesforce is the very first tool that comes to mind for bringing premium features for an affordable price for all business sizes to enhance their email marketing strategies.

With an intuitive interface, this platform helps teams accelerate the digital marketing processes by providing them with email marketing features that are top of the class—starting with email automation.

As an email marketing automation software, Salesforce supports email content via basic features, such as subject lines, email lists, and email design, in order to enable teams’ email marketing efforts to take off.

For the core features, this email tool involves list segmentation, a drag-and-drop interface, responsive email templates, landing page creation, and powerful reporting features that display every metric and KPI regarding email campaign performance.


Salesforce Marketing Cloud Account Engagement offers a 30-day free trial.  This cloud-based email marketing software has four plans that are limited to 10,000 contacts in your list of email marketing.

Here are the standard and premium plans:

  • Marketing Cloud Account Engagement Plan: €1,250/month when billed annually
  • Corporate Plan: €4,200/month when billed annually
  • Enterprise Plan: Custom quote; please contact Salesforce’s sales team for this plan.

2. HubSpot

hubspot crm

HubSpot is a well-known all-in-one marketing platform that provides you with all of the tools you need to grow your company.

It makes it simple to create, personalize, and optimize emails without the help of designers or IT.

The automated workflows are where this software really excels. This allows you to effortlessly set email subscriber triggers and nurture leads into customers (or whatever else you want them to do).

You can see this with the software’s handy mapping feature for increased clarity and easier optimization.

HubSpot’s email marketing service is just one tool in its arsenal.

It can be used independently or in conjunction with their other products, such as Marketing Hub and CRM. When you combine your email marketing with a detailed contact list and on-site workflows, it becomes much more powerful.

It also offers a variety of pre-made email templates to help you. With its drag-and-drop builder, you won’t need any coding or development experience to create great emails.

HubSpot is easy to use and lets you

  • personalize your layout,
  • add calls-to-action and images,
  • and change the text and colors to match your brand.

Its A/B testing software is also fantastic. After you’ve sent your emails, use it to go into your campaign monitor to see which ones performed best—and why.


HubSpot Email Marketing is free for up to 2,000 monthly email blasts, with premium plans starting at $30 per month.

3. GetResponse

getresponse as an email marketing tool

GetResponse isn’t just another email marketing tool. It’s more of an all-in-one solution with a focus on automation.

You’ll be able to acquire a lot of leads, put them in the correct workflows, and turn them into returning customers with tools and features like audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even webinar software.

GetResponse has a tool called Autofunnel that really stands out. It can be used to build sales, generate leads, send transactional emails, invitations to webinars, and other types of funnels. It’s completely automated and very easy to use.

GetResponse has all of the tools you’ll need to grow your subscriber list and monetize those leads.

Once a user enters your funnel, GetResponse takes care of everything.

With multiple digital touchpoints, it’s the perfect way to lead customers through the conversion process.


All of the tiers below are based on a 1,000-subscriber base. As your mailing list grows, the rate will increase. 

  • Email Marketing Plan: Starting at $19 per month
  • Marketing Automation Plan: Starting at $59 per month
  • Ecommerce Marketing Plan: Starting at $119 per month
  • GetResponse Max Plan: Starting at $999 per month

4. Brevo 

Brevo as a marketing tool

Brevo, formerly known as Sendinblue, is a fully automated email marketing platform for growing businesses. 

That means Brevo is a great choice if you’re just starting your business and want to expand your list (and revenue).

It provides drag-and-drop editors as well as automation to help you optimize your email marketing campaigns.

It also offers a number of lead nurturing tools to assist you in growing your business, including:

  • Landing pages – To collect leads and create actionable and engaging web pages.
  • Sign-up forms – Place forms anywhere on your website to collect information from visitors.
  • Facebook ads – Use the power of Facebook marketing to nurture more leads.
  • Retargeted ads – Ads that are based on the user’s previous online activities.

With all this, Brevo helps cultivate an audience, lead, and customer growth.


The platform has a great free plan that allows you to send unlimited emails and receive up to 300 contacts each day. That’s a fantastic deal, especially if you’re a one-person show.

They are currently offering four different pricing tiers:

  • Free Plan: 0$ per month (unlimited contacts)
  • Starter Plan: $25 per month
  • Business Plan: $65 per month
  • BrevoPlus Plan: Customized pricing; please contact Brevo’s sales team for more information.

The Starter plan should be more than enough for most small businesses and startups.

However, as your business scales, the Business option is always a great option. It comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.

5. MailChimp

best email marketing tools mailchimp

Mailchimp is one of the most famous email marketing service providers in the world, owing to the fact that they give an email marketing service plan that is totally free forever.

Mailchimp has

  • a drag-and-drop email builder,
  • Autoresponders,
  • contact segmentation into groups,
  • and simple analytics tracking. 

It also lets you set delivery times based on the user’s time zones, as well as geolocation-based segmentation.

MailChimp can be easily integrated with WordPress, Magento, Shopify, and a variety of other platforms. 

Email, live chat, and a large tutorials knowledge base are all available with Mailchimp support. Their customer service, on the other hand, is typically slow and falls short of Constant Contact’s quality of service.


Along with a one-month free trial, Mailchimp has a free plan that allows you to send 1,000 monthly emails to one audience.

Let’s take a more detailed look at Mailchimp’s pricing:

  • Free Plan: $0 per month (one seat)
  • Essentials Plan: Starting at $13 per month
  • Standard Plan: Starting at $20 per month
  • Premium Plan: Starting at $350 per month

6. ConvertKit

best email marketing tools convertkit

For professional bloggers, authors, and marketers, ConvertKit is a great email marketing tool. 

It is both simple to use and extremely powerful with a capable email editor.

One of ConvertKit’s one-of-a-kind features is that it lets you quickly offer content upgrades and incentives alongside email signup forms. It also has simple auto-responders that allow you to send drip emails from their emailing service.

You can quickly segment your subscribers, using ConvertKit, into those who are interested and those who have already purchased. 

With automated emails that feel more personal, you can increase conversions. Targeted email marketing is the right marketing term for this tool.

ConvertKit gives you:

  • a/b testing,
  • beautiful email templates,
  • a landing page builder,
  • smart workflows

And other features that you’d expect from a top-tier email marketing solution.

It provides email assistance and has a large knowledge base with excellent learning resources. ConvertKit has a number of features tailored for creators which is why we consider it to be the best email marketing solution for professional bloggers.


ConvertKit has a 14-day free trial and prices start at $15 per month. They also provide a 30-day money-back guarantee.

Let’s take a closer look at ConvertKit plans:

  • Free Plan: $0 per month
  • Creator Plan: Starts at $15 per month
  • Creator Pro Plan: Starts at $29 per month

7. Drip

best email marketing tools drip

For eCommerce, bloggers, and digital marketers, Drip is a powerful enterprise email marketing platform. 

It provides a variety of tools to help with marketing automation, sales funnels, and personalization.

All popular website builders, including WordPress and WooCommerce, are seamlessly integrated with this email software. This makes it simple to add pop-ups and opt-in sign-up forms to your website and capture more leads.

Some features that set Drip apart from the competition are:

  • Intelligent marketing automation features,
  • smarter email segmentation,
  • split testing features for subject lines,
  • list groupings,
  • and a visual automation workflow builder.

Live chat help, webinars, automation training, extensive courses, free guides, and superb documentation are all available through Drip’s support options.

Its sophisticated eCommerce marketing automation allows you to send bulk emails while interacting and engaging with each customer on a personal level.

What is also awesome about this tool is that its eCommerce revenue attribution feature tells us how much revenue each email marketing campaign generates, and its integration into Google Analytics helps you understand which email influenced what.

They just added SMS notification as a feature to all plans, allowing you to communicate with your customers via email and SMS. For business owners, this makes it a true all-in-one email marketing platform.


Drip offers a free trial, and their monthly plans start at $39 for 2,500 contacts and include all of their features.

8. Constant Contact

best email marketing tools constant contact

Constant Contact is a fantastic email marketing platform that we recommend to those of you who are just getting started with email marketing.

This is mainly due to its user-friendly drag-and-drop email builder.

It enables you to quickly produce new emails that are visually appealing and consistent with your brand—no coding skills are required. Text, images, videos, coupons, polls, and events may all be easily added to any email.

It also has over 100 pre-built, mobile-optimized templates.

With Constant Contact, you can track the performance of your campaigns in real time. You’ll see open rates, click-through rates, and data for each individual subscriber.

Constant Contact’s main advantage is automation. You can send new subscribers welcome messages and set up campaigns based on what they do.


Constant Contact offers a 60-day free trial, which is one of the best offers on the market. Your rate will be determined by the number of subscribers on your list, as it is with most email marketing platforms.

Here is what that looks like:

  • Lite Plan: Starts at $12 per month
  • Standard Plan: Starts at $35 per month
  • Premium Plan: Starts at $80 per month

9. MailerRite

MailerRite as an email marketing tool

MailerLite is an email marketing solution that has a wide range of features to help marketers with email sequences.

To create professional-looking emails, this powerful tool offers pre-designed templates that you can edit based on the goal of your email message.

Along with professional emails, MailerRite is known for its automation services, which facilitate the delivery process as well as increase engagement for email campaigns with auto-resends. Automations also have the advantage of enhancing the reporting part of the business since they are able to update custom fields with triggers.

In short, this solution proposes a great platform to start email marketing by creating relevant messages, designing campaigns from scratch (or using pre-built templates), and automating workflows.


MailerLite has four different pricing plans that you can choose from. Both Growing Business and Advanced plans are based on 500 subscribers; the pricing changes according to the subscribers you have.

  • Free: $0 (up to 1K subscribers and 12,000 monthly emails).
  • Growing Business: $10 (up to 3 users and unlimited monthly emails).
  • Advanced: $20 (unlimited users and unlimited monthly emails).
  • Enterprise: Custom quotes; please contact MailerLite’s sales team for this plan.

10. Omnisend

Omnisend as an email marketing tool

As a popular email marketing services provider, Omnisend has many things that it can bring to the table. From drag-and-drop email builder to campaign targeting, this tool enables teams to bring out their A-game when designing promotional emails.

Enhancing your SMS and email marketing single-handedly, Omnisend promises to increase your deliverability rates with features that offer a more personalized experience for each of your customers when it’s time to send out campaigns.

Moreover, there is a reason I mentioned campaign targeting above – This platform manages to improve the process of segmenting campaigns. It does a fantastic job of dividing customers based on their shopping behavior, campaign activity, and more for driving order rates. 


Omnisend has three pricing plans available. The latter two plans below change according to the number of contacts you have:

  • Free: $0 (up to 250 contacts and 500 monthly emails).
  • Standard: $16 (500 contacts and 6,000 monthly emails)
  • Pro: $20 (2500 contacts and unlimited monthly emails).


Email marketing is one of the most cost-effective marketing channels available, and with the right tools, you can take your business to the next level.

Fortunately, most email marketing platforms provide a free trial period if you aren’t ready to make a full commitment. In any case, choose wisely and go with a tool that offers advanced features at a low cost and doesn’t take a long time to master! 

Frequently Asked Questions

What is the best mass email software?

There is no best email software just like there is no best company. It all depends on your needs, company size, and budget for the email marketing tool. However, HubSpot, Mailchimp, and Drip are among the most popular ones.

How do email marketing tools work?

Email marketing tools essentially rely on a simple interface. With an email marketing tool, it is possible to write one email, add images, videos, and links to it, track the interaction rates with the email, and do a lot more.

How can I send bulk emails?

It is possible to send, optimize, and track the interaction of bulk emails using an email marketing platform such as HubSpot or Drip.

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Mert Aktas

Mert Aktas

Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.