Product

“Don’t find customers for your products, find products for your customers.”
– Seth Godin

Designing and managing great products that people fall in love with is the motto
of today’s entrepreneurs. However, it is not an easy task. Especially for new entrepreneurs, creating and maintaining a successful product can be extremely challenging.

In this blog category, we will share our researches, experiences, and opinions related to product to provide you with the most useful content we can.

Usability Testing

Usability Testing – What it Is and How to Do it Right

Product
In order to understand whether your product easily meets the needs of a real user and offer a flawless experience, Usability Testing is conducted.
Alican Bektas
product manager vs product owner

Product Manager vs Product Owner – What Separates Them

Product
As a startup grows, the need for a product management team increases. Here is how product ownership is different than product management.
Alican Bektas
tips for product design

7 Product Design Tips to Make Users Fall in Love

Product
In order to get ahead of the competition, more effort should be put into the product design. Here are 7 ways you can improve the design of your products.
Alican Bektas
feature request prioritization

4 Essential Feature Request Prioritization Frameworks

Product
Deciding which features to include and which to exclude in the following versions can be very challenging. Here are 4 frameworks to prioritize feature requests.
Mert Aktas
Design Thinking for Product Managers

Design Thinking: A Key Skill for Product Managers

Product
Our product manager explains how UserGuiding applies Design Thinking to our business, gives actionable tips while explaining what it is, and what it is not.
Alican Bektas
Customer Journey Map

A 2021 Guide to Creating a Customer Journey Map

Product
Customer Journey Maps act as a guiding-star for the product, marketing, sales, and customer service teams. Here is what they are and how they are created.
Selman Gokce
Cohort Analysis

A Guide to Cohort Analysis for Product Managers

Product
In this post, we discuss cohort analysis in detail: what it is, why it is important, and how to apply it in various industries.
Mert Aktas
interactive product tour software

Why Your Business Needs an Interactive Product Tour in 2021

Product
Users try to understand new products by themselves before asking for help. This is where Interactive Product Tours come in handy. Here’s why you need one.
Alican Bektas
user engagement

What is User Engagement and 5 ways to increase it on Apps

Product
The majority of people use apps just for once. So, having engaged users is key to be a successful business. Here’s how you can increase user engagement.
Mert Aktas
product manager skills

Top Skills Every Product Manager Should Have

Product
Product management is a demanding task that requires various hard and soft skills to be successful at. Here are the top product manager skills one can have.
Alican Bektas
best product management courses

Best Product Management Courses (2021 List)

Product
Being a successful product manager requires a lot of skills and knowledge. In this list, we examine the best product management courses available in 2021.
Selman Gokce
Product Roadmap 101 for Product Managers

Product Roadmap 101 for Product Managers

Product
Product roadmap is a visual plan that displays the direction and the progress of a product. Check out our article for suggestions, tools and benefits of it.
Alican Bektas
Product Roadmap 101 for Product Managers