Growth - Page 4

If you and your best friends decide to build a campfire, what would you need? Most simply, you would need a lighter, something to light up quicker than the wood,…

Why do people buy products? Because they like them? Need them? Or is there an underlying cause behind it all? For experts like Joseph Schumpeter, it isn’t the product itself…

Do you believe in Santa? Well, then, do you believe in unicorns? I didn’t travel anywhere near the North Pole recently, but I can assure you that the latter is…

You have a business that you want to grow faster, but you neither have time to read every single article available online nor the budget to get every certified course? …

Most businesses, especially the ones on the “small-sized company going bigger” part of the spectrum don’t realize one thing about growth.  It is not always about customer acquisition. Customer retention…

Although a difficult challenge is always welcome for the brave-hearted, most of us want to live our day-to-day as smooth as possible. So it would make sense to buy a…

Software as a Service, otherwise known as SaaS, is one of the fastest-growing business models in history. Therefore, it has attracted new entrepreneurs and wily veterans alike due to its…

Customer success is the lifeblood of any company. The best customer success teams are able to deliver a high level of customer satisfaction, a high retention rate, and increased revenue…

The perfect SaaS marketing department and Roman Empire at its prime are extremely similar. Let me explain: SaaS is huge. And extremely diverse. So it would be naive to think…

A knowledge base is essentially an online library of articles and guides that solve customers’ problems.  Many software companies, whether established or start-up ventures, have created a knowledge base to…