Growth - Page 4

You might have a thousand customers buying your product every day, but if acquiring customers cost more than what they bring, what is the point? This makes Customer Acquisition Cost…

This post discusses important lessons that all of us – not just business leaders but the general population as well – can learn from the high-impact ripples that the coronavirus…

Product Led Growth (PLG) is a business development strategy that leverages product usage to drive customer acquisitions, conversions, and market expansion. Successfully implementing a PLG framework requires you to not…

Every so often, a new paradigm develops and redefines the way the industry does business. It challenges the status quo, introduces out-of-the-box ideas, and leads to a revolution in corporate…

What do you think of when someone says “smartphone”? I am sure there are a few brand names that pop up into your thoughts. That is because people behind those…

Every product, including a SaaS, needs a North Star metric in order to get the most results. This metric is among the most useful and the most misunderstood. If you…

Each customer is unique. If you treat all your customers the same way, there is a chance that you might lose the majority of them. You have to be able…

Business is changing. With technology increasingly developing every day, there is no more door to door sales. There is less negotiation, more fast delivery; fewer TV commercials, more social media…

The number of new customers matters, no doubt. However, it would be best if you also keep your existing customers! We know that companies spend effort, money, and time to…

Technology removed the borders in many dimensions within our social and professional lives. In today’s high-tech world, even a smartphone can be enough to manage your company using countless 3rd…