Top 9 Reporting Tools Every SaaS Business Should Use

I sometimes work as an English tutor, just for the experience. And when I need to track the student’s progress, I either write down everything we do together or simply try to memorize our classes and activities. It’s not easy. I sometimes wish I could use some help and not try to do everything manually. 

You may see where I’m going here. 

Luckily, for SaaS businesses, not everything needs to be manual. With the help of brilliant business intelligence tools that help reporting become easier, you can monitor business performance, gain accurate, actionable insights, and act accordingly; make improvements, increase conversion rate, reduce the customer acquisition cost, set realistic long-term goals, etc. 

Today with this article, I hope to show you some of the best SaaS BI reporting tools that can help you achieve user engagement, increase your average revenue, prolong the customer lifetime value, reduce churn and direct costs, and grow your business as a result. 

What is a Reporting Tool?

A Reporting Tool, at its core, is an analytics software program that enables you to report and demonstrate data. This analysis tool allows you to display data in a more understandable way that speaks to the viewer and makes it easier for them to comprehend what they see with the help of charts, tables, graphics, and other visualizations.

And, what exactly is Reporting for SaaS businesses?

Well, performance reports have always played a key role for SaaS businesses in their growth processes since they have numerous benefits that can be studied and learned from. So, conducting the reports that show you the performance metrics is an essential initial step to getting everything right from the beginning. 

With reporting in SaaS, you can improve your website development and cloud app performance, gain valuable insights, keep up with real-time updates, set realistic business goals for your teams and businesses, and provide a better customer experience as a result. 

So, going back to the programs that help you achieve so much, reporting tools are here to give you a hand as you try hard to dig deeper into your company’s overall health. Here’s more of why you should stick with them:

Why should you use a reporting tool for your SaaS?

Without a proper financial reporting tool, things might get a little complicated for you as you try to take a detailed and measurable look at your business statistics. By sticking with an analysis tool that helps you understand how to read and reply to the key metrics, you’ll gain more control over the overall management of your company.

They can help you with numerous things, but they are especially great for:

  • Improving accuracy
  • Saving time and not bothering with manual tasks
  • Paying attention to marketing strategy
  • Increasing productivity
  • Reducing costs
  • Identifying strengths and weaknesses 

Let’s now take a look at some of the best SaaS Metric Reporting Tools you should definitely check out in 2023.

9 Best SaaS Metric Reporting Tools in 2023

1- Hubspot Marketing Analytics

Hubspot reporting tool

As a cloud-based customer relationship management software, HubSpot Analytics is really one of the best analytics tools that come to mind when one thinks of SaaS businesses and their growth in general. The platform is basically a great analysis tool that assists your company and management teams in developing impactful marketing activities and strategies through examining detailed insights and reporting.

With HubSpot Analytics, you can measure the performance of your whole marketing channels in one place with advanced analytics features, custom reports, and dashboards. You can track your users’ journey and offer them help right when they need it.

You can also analyze your site growth with key performance indicators and benefit from the opportunity of better decision-making, according to real and reliable data.

Hubspot Marketing Analytics reporting tool

Best Features

  • Detailed reports for every marketing channel
  • All-in-one marketing software
  • Key website metrics that help you analyze site performance
  • Ease of keeping track of key trends in your data over time
  • Throughout customer experience tracking


The platform offers three separate plans.

The Starter Plan is for $45/mo with 1,000 marketing contacts.

The Professional Plan is for $800/mo with 2,000 marketing contacts.

The Enterprise Plan is for $3,200/mo with 10,000 marketing contacts. 

There are also numerous features that you can try for free:

free reporting tools

 2- Zoho Analytics

Zoho Analytics reporting tool

Zoho Analytics is a self-service reporting and analytics service that enables you to connect various data sources, including your files – locally stored ones or cloud drives- popular business apps or custom applications. 

With its easy-to-use drag-and-drop user interface, Zoho Analytics enables you to analyze the source of truth through the help of the simplest data connectors. The platform comes with plenty of options that you can use to shape and organize your data; you can use these options to prepare & transform your data set for an impactful analysis and the financial reporting process that will begin right afterward.

I also really love the way the platform’s customizable dashboard looks. So modern and appealing with catchy colors and visuals. Here’s a look:

reporting tools

And I think what makes Zoho Analytics even greater is that the program comes with a brilliant AI-powered assistant that can basically answer whatever the users have in mind provide them with detailed reports that are both informative and easy to understand.

Best Features

  • More than 100 connectors, especially for popular business apps and databases.
  • There are numerous visualization options – Charts, Pivot Tables, personalized themes with dashboards, summaries, and view numbers.
  • Data analysis across business apps.
  • An intelligent assistant that’s easy to communicate with.


Zoho Analytics offers four separate plans. 

The Basic plan is for €24 and offers 2 users with half a million rows. 

The Standard plan is for €48 and offers 5 users with a million rows.

The Premium plan is for €115 with 15 users and 5 million rows. 

The Enterprise plan is for €455 with 50 users and 50 million rows.

zoho analytics pricing

 3- Jreport

Jreport reporting tool

JReport is one of the greatest reporting tools that offer detailed insights, dashboards, and data analytics to help you create instant & accurate reports without consulting for help or needing experts. The platform is especially great with its easy-to-use drag-and-drop interface that helps you create great-looking reports in just a few minutes and lets you visualize all of your data by sorting and filtering, all with great ease.

reporting tool Jreport

JReport is widely loved and used by many product managers, architects, CTOs, team leaders, and SaaS executives for various purposes such as comparing charts tables, applying filters to numerous components, examining the meanings of data, checking trends, and more. Users can also easily choose the crosstabs or tables they require from the platform’s rich library of context.

 Best Features 

  • A fully-featured report design environment that allows you to make customizations
  • A product roadmap and future vision
  • Strong consulting partnership
  • Great functionality and performance


The platform offers a free trial, to begin with. However, for further information about the pricing plans, you need to contact them.

Jreport pricing

4- Xplenty

Xplenty | MongoDB

Xplenty is a cloud-based data integration service that does a great job helping users read, prepare, and transform information from numerous databases and integrate it with a wide range of applications.

It basically allows your business to have strong connectivity to big data sources and control the growth processes such as dataflow, assigning tasks, and more. The platform is especially great for metadata management, data preparation, progress monitoring, activity tracking, and all kinds of real-time data transformations. You can build complete marketing and sales analytics solutions for your business and come up with effective and relevant strategies. 

Furthermore, you can benefit from this platform when you wish to integrate data from various apps like Amazon, Aurora, Google BigQuery, and so on. It also offers a great single dashboard and a programming interface so you can optimize and personalize the platform as you like.

If you need anything using the service, they are always there to help you with your problems via live chat, phone calls, and detailed documentation.

Best Features:

  • Detailed & data-driven insights
  • Up-to-date marketing information
  • Various integration options
  • Offers both low-code and no-code options.
  • Provides solutions for developers to help them maximize efficiency
  • Customer support analytics


Starter Plan (limited)      250 node hours     $1,199
Pro Plan (limited)            750 node hours      $2,699
Expert Plan (limited)      1,500 node hours    $3,999
Enterprise Plan                3,000 node hours    $5,999

5- Juicebox

Juicebox reporting tool

When I was doing research for this article, Juicebox, and its features instantly became one of my favorites, and I felt I should definitely inform you about what it has to offer.

Juicebox is one of the easiest, prettiest ways to develop visually appealing, instructive, engaging & interactive data visualizations and displays. 

With great attention paid to data storytelling and interactivity, Juicebox really manages to differentiate itself from an average visualization tool; offering unique features such as easy-to-learn editing, appealing styling options, connection with numerous data sources, easy configuration, and so on.

Juicebox allows you to easily create high-quality reports, data presentations, dashboards, and infographics. In contrast to other visualization solutions, Juicebox can create a mixture of professional editing skills with an appealing visual design that grabs the viewer’s attention right away.

reporting tool example

Best Features

  • It’s super easy to get started. It does not require the user to have advanced technical skills to be able to build interactive presentations, data reports, or dashboards.
  • The platform comes with professional designing options combined with interactive applications; pre-designed templates, pre-defined fonts, colors, and customizable layouts.
  • Advanced data storytelling techniques that focus on guiding the users through the presentations with ease.
  • The platform offers the easiest solution for businesses to create interactive visualizations, dashboards, and detailed reports.


The platform’s free plan is for up to 3 users per month

The Team Plan is $49/month for 5 editors and 15 viewers.

 6- reporting tool is a transactional reporting tool that primarily focuses on introducing impactful SQL Notebooks that offer real-time insights rather than old and simple dashboards that sometimes can be a little hard to understand.

With, you can gather your entire team around the same idea by using valuable tools to analyze and visualize all sorts of data. Without needing a support team to guide you at every step, you can manage to create detailed and complex reports based on SQL and turn your data into parts of stories that help your teams come up with better business decisions.

reporting tool example

The platform does a significantly great job enabling teams to work collaboratively on various analytical use cases with plenty of features that offer customizable SQL notebooks, query parameters, Jinja templating, full self-service support, and collaborative IDE. reporting tool example

Best Features:

  • Query parameters
  • Customizable SQL notebooks
  • Jinja templates
  • Full self-service support
  • Rich knowledge base 
  • Commenting & Collaborative editing 


You can try for free, book a demo call for further information about customized pricing plans and decide to stick with one of them for your preference. 

7- Izenda Reports

Izanda Reports reporting tool

Izenda Reports is a great business management, reporting, and analysis tool that allows users to decide when and how to reach data with self-service features.

Most software companies and development teams use this platform to place the BI and reporting features into their application. It can also be used for numerous other purposes such as sales and marketing reports, profit analysis, finance-related forecasts, and Ad-hoc reporting.

What’s really great about it is that it can be used by many enterprises of all sizes and nationalities since the system also comes with multiple language options. And since it’s a web-based tool, your data becomes accessible from any device like a web browser or the platform that works as a mobile analytics software.

Best Features:

  • Robust security
  • Customizable branding 
  • Scheduled reports
  • Real-time sharing and customization of dashboards and reports
  • Building charts and grids easily
  • Since it’s a web-based tool, it enables data to be easily accessed from any device.


Izenda offers three separate paying plans as well as a free trial.

The Growth Plan is for $999/month with up to 3 data sources and unlimited viewers.

The Professional Plan is for $1,999 with up to 5 data sources and everything that already comes with the growth plan.

The Enterprise Plan is created personally, and the price may vary accordingly. It has unlimited data servers and sources.

8- FineReport

FineReport is a brilliant business dashboarding and reporting software that’s great for monitoring your business performance in a visual, more understandable, and appealing way.

With FineReport, you can instantly track all kinds of ongoing activity and detect new opportunities for your business.

FineReport supports all mainstream databases and has many integration sources with numerous business systems to offer you a throughout perspective on your work. Once you’re done with the instant data connection, you can visualize your data with the help of interactive dashboards and reports with a variety of options ranging from 15 categories and 60 types of HTML5 charts, graphs, maps, and 3D effects.

As a result, you can easily implement solutions, customize reports and dashboards, connect to various data sources, filter them, select them wisely, create graphs and reports, change their appearance for your preference, and so on.

Best Features

  • Centralized management of system resources
  • System configuration 
  • Scheduled reports and report templates
  • Reports can be displayed on mobiles, TV and large screens
  • Monitoring business performance
  • Stunning data and visualization


FineReport pricing starts at $1.00 as a one-time payment. There is a free trial. 

With further plans, you pay for the functions you need. 

9- ThoughtSpot

ThoughSpot reporting tool

ThoughtSpot is a modern analytics cloud-based software primarily created for generating accurate, data-driven reports. It gets its power from artificial intelligence and language processing technology to discover important information from the cloud data environment.

ThoughSpot free reporting tool

This tool is especially great for tracking changing patterns or trends since it has the skills to analyze thousands of rows of data to instantly identify abnormalities and detect any opportunities that might help you grow your business.

It also does a great job with security too. With ThoughtSpot, you’re able to monitor and control who can access the data rows and columns and view them. 

Best Features

  • Engaging and interactive dashboards
  • User access control
  • Data security
  • Brilliant customer and support service


The platform offers a 30-day free trial and two plans called ThoughtSpot Enterprise and ThoughtSpot Everywhere. They both come with unlimited users, but the pricing is capacity-based.

Frequently Asked Questions

Which is the best tool for reporting?

The best reporting tools that you can use in 2022 are Zoho Analytics, Hubspot Marketing Analytics, Xplenty, Juicebox, ThoughtSpot, Izenda Reports, FineReport, Jreport, and

What is SaaS data analytics?

SaaS Data Analytics is the method used by SaaS businesses to analyze and monitor business performance and user engagement closely. Businesses use SaaS Analytics to analyze users’ reactions and behaviors during their adaptation journey to reduce churn rates, boost user engagement, and ultimately pay great attention to their revenue recognition. 

What are the three types of reporting tools?

The three types of reporting tools are General Reports, Aggregate Reports, and Dashboard Reports. General reports can consist of detailed reports, grouped reports, crosstab reports, column reports, query reports, data entry reports, etc.  Aggregate reports are usually made of numerous irregular reports, such as complex bills. Dashboard reports are usually visualized reports with multi-dimensional analysis based on demonstration of key metrics.

Is Tableau a reporting tool? 

Tableau is a software that works as a tool that transforms big data into smart, insightful, and actionable information. The main use of Tableau is actually to help people examine and comprehend their data. You can collect, analyze, and visualize the data since the platform is easy to use and anyone can use it to create reports and perform data analysis without much technical knowledge. 

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Suay Çakırca

Suay Çakırca

I'm one of UserGuiding’s creative content writers that work hard every day to come up with 💯 content. I usually write about UX, onboarding, and growth. If you like what you read, let’s connect on LinkedIn to talk more about it! I’ll be replying with my cat on my lap and will most probably pause a movie, but hey, I don't mind at all!