Osman Koc

Osman Koc

About
Osman is the CEO and Co-founder of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
Customer Success Managers

Customer Success Manager vs Account Manager – What’s The Difference?

Growth
Customer success and account management are often confused with each other, even though there are strict lines that seperate the two fields. In this article, I’…
Osman Koc Osman Koc · 9 min read
total addressable market tam

What is Total Addressable Market (TAM) and How To Calculate It

Growth
What separates a jaw-dropping unicorn business concept ready for seed funding injections from an amateur-hour startup pitch no one takes seriously?
Osman Koc Osman Koc · 12 min read
SaaS Pricing

The Handbook to SaaS Pricing: Strategies, Models, and Tips

Growth
You and I both know that the solution you provide is unique as a SaaS business. So the pricing tiers, packages, and options that you offer your customers should…
Osman Koc Osman Koc · 23 min read
Customer Acquisition Cost

How to Calculate and Reduce Customer Acquisition Cost

Growth
You might have a thousand customers buying your product every day, but if acquiring customers cost more than what they bring, what is the point?
Osman Koc Osman Koc · 7 min read
increase retention

Effective Strategies to Retain Customers in 2024

Growth
The number of new customers matters, no doubt. However, it would be best if you also keep your existing customers! We know that companies spend effort, money…
Osman Koc Osman Koc · 7 min read