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Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
Guide to Net Dollar Retention (NDR) – Definition, Calculation, Tips
Growth
A SaaS business is like a child. You nourish and provide for it in its early years, constantly giving it what will make it grow. But like all children…
Mert Aktas
·
12
min read
Published:
October 26, 2020
(
Updated:
January 24, 2024)
What is Product Marketing? The Fundamentals
Growth
Product marketing is a recently-trending job that has a tricky description. Are they regular marketers with a fancier title or are they different? Well…
Mert Aktas
·
21
min read
Published:
October 23, 2020
(
Updated:
June 19, 2023)
What is TTV and How to Reduce Time to Value Today
User Onboarding
Let’s speak facts: A customer’s priority is not to achieve the maximum value possible from your products(read ’till the end), it is to achieve the optimal value…
Mert Aktas
·
14
min read
Published:
October 11, 2020
(
Updated:
October 13, 2023)
SaaS Marketing Guide: How To Consistently Grow Your Company
Growth
Hey there, fellow marketer. I’m Mert, I manage growth and marketing here at UserGuiding. It is a recently established startup, but we’ve gone through a lot.
Mert Aktas
·
22
min read
Published:
October 6, 2020
(
Updated:
April 17, 2024)
MQL vs SQL vs PQL – A New Way to Categorize Leads
Growth
I don’t know if you’re aware of this, but… Your business is built on a foundation of these three ways of defining and categorizing your customers (or users)…
Mert Aktas
·
14
min read
Published:
September 30, 2020
(
Updated:
June 28, 2023)
A Guide to Product Adoption: Everything you need to know
Product
What’s your ultimate goal when creating a product? There are many options. But essentially and realistically, it boils down to two: 👉 Creating the most…
Mert Aktas
·
18
min read
Published:
September 12, 2020
(
Updated:
January 27, 2024)
We used UserGuiding to promote our first Webinar – You can do this too
How To
Hey there. I don’t know if you are like me. But I’ve always liked online meetings, events, and gatherings more than physical ones. This might be slightly…
Mert Aktas
·
4
min read
Published:
September 3, 2020
(
Updated:
September 9, 2023)
What exactly is Change Management? (Models, Examples, Metrics, Definition)
Growth
Without change, you simply can’t adapt to harsh conditions before you, and therefore can’t survive. Especially in the business world. Chances are…
Mert Aktas
·
23
min read
Published:
August 25, 2020
(
Updated:
September 26, 2023)
We’ve raised $1.1M seed funding! 🎉🍾
News
Hey Maybe you heard us, maybe you surfed with us or guided your users through the waves with us. (Maybe not yet) In any case, I want to thank you for visiting…
Mert Aktas
·
2
min read
Published:
August 23, 2020
(
Updated:
June 20, 2023)
Complete Guide to Digital Adoption – Strategies, Examples, Platforms
Growth
Nowadays, there is not one company that uses no digital technology. The most traditional company you know out there still uses Excel or Spreadsheet. In fact…
Mert Aktas
·
19
min read
Published:
August 22, 2020
(
Updated:
March 14, 2024)
3 Steps to Creating a Self-Selling Product
Product
Let me start off by saying this: every product needs this or that amount of advertisement. That’s right. Practically, there is no realistic way to guarantee…
Mert Aktas
·
9
min read
Published:
August 19, 2020
(
Updated:
October 12, 2023)
What is Growth Marketing? (with Examples)
Growth
Whatever industry you are in, I can assure you that the competition has never been so fierce. Global brands and small businesses are constantly struggling to…
Mert Aktas
·
7
min read
Published:
August 8, 2020
(
Updated:
June 26, 2023)
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