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Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
Top 10 Marketing Podcasts to Listen in 2024
User Onboarding
Podcasts are a part of our daily lives. We learn from them, laugh, and relax while listening. It’s great to learn something new while cooking, cleaning…
Mert Aktas
·
13
min read
Published:
March 6, 2021
(
Updated:
April 19, 2024)
What is Banner Blindness? + 11 Clever Methods to Avoid It
Growth
When was the last time you paid attention to a banner ad? Can’t really recall, or never? Well, exactly. Imagine the thousands of banners laid out in the…
Mert Aktas
·
13
min read
Published:
February 26, 2021
(
Updated:
March 14, 2024)
A Guide to Video Onboarding + 10 Examples
User Onboarding
Videos are perfect for drawing attention and keeping that drawn attention. Especially when compared to written content, videos are much more catchy and should…
Mert Aktas
·
4
min read
Published:
February 12, 2021
(
Updated:
April 20, 2024)
What is Customer Experience and why it’s crucial + Examples
UX Design
I’m a big fan of the saying “a happy customer tells a friend, an unhappy customer tells the world.” It reminds you that whether you’re looking to fight churn…
Mert Aktas
·
9
min read
Published:
January 13, 2021
(
Updated:
June 22, 2023)
Scalability 101 – How to Run a Scalable Business
Growth
“I want to stay as a small business forever”, said no successful company ever. The primary goal of a business is to grow and increase profits, whether it’s a…
Mert Aktas
·
13
min read
Published:
January 11, 2021
(
Updated:
June 20, 2023)
A Guide to Customer Orientation: What is it and Why does it matter
Growth
Customers are a fan of experiences that are specifically tailored for them. By becoming a customer-centric, also known as a customer-oriented business…
Mert Aktas
·
19
min read
Published:
December 23, 2020
(
Updated:
June 22, 2023)
Top No-Code Growth Tools for Growth Marketers
Growth
I’m very happy that no-code trend is booming. Because a few years back, everyone in the business departments of the companies had this idea to learn coding to…
Mert Aktas
·
1
min read
Published:
December 22, 2020
(
Updated:
January 19, 2022)
A Guide to SaaS USP (Unique Selling Proposition)
Product
You’re digging, searching the trenches looking for some specifics on how to generate more activity for your SaaS: When times are tough and you’re facing another…
Mert Aktas
·
13
min read
Published:
December 9, 2020
(
Updated:
February 16, 2024)
The better way of onboarding Blue Collar Workers: Visual Instructions
User Onboarding
There is an issue that might concern companies worldwide: As technology and automation take over many areas of innovation, part of the global workforce can feel…
Mert Aktas
·
12
min read
Published:
December 4, 2020
(
Updated:
June 19, 2023)
Adjacent Users – the Market to Target when you’re struggling to grow
Growth
In the SaaS world, you can never let down on growing your user base. Even if you do everything right –have a great product, active users…
Mert Aktas
·
18
min read
Published:
October 30, 2020
(
Updated:
October 13, 2023)
What is a Micro-SaaS and How to Create One
Growth
Have you ever had a problem that concerns such a small amount of people that made you think “I bet there is no product that solves that.” You might be wrong.
Mert Aktas
·
9
min read
Published:
October 27, 2020
(
Updated:
October 13, 2023)
Guide to Net Dollar Retention (NDR) – Definition, Calculation, Tips
Growth
A SaaS business is like a child. You nourish and provide for it in its early years, constantly giving it what will make it grow. But like all children…
Mert Aktas
·
12
min read
Published:
October 26, 2020
(
Updated:
January 24, 2024)
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