Skip to content
Main Navigation
BLOG
User Onboarding
Product
UX Design
Growth
News
How To
Start Free
Let's Talk
Search
Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
Chatbot Marketing: A simple guide to the next big thing in marketing
Growth
We all hate chatbots, right? They are not very bright, annoying, and just an easy way out of good customer support. Wrong. We hate badly designed chatbots…
Mert Aktas
·
15
min read
Published:
August 5, 2021
(
Updated:
June 22, 2023)
How we’ve increased our Marketing ROI by 18% in 4 weeks, with honestly zero cost
Growth
As a growth marketer, my curse is that I always come up with new fancy ideas to “skyrocket” our business. Some of these ideas are just little tweaks to our…
Mert Aktas
·
8
min read
Published:
July 26, 2021
(
Updated:
February 12, 2024)
8 Most Important Customer Experience Metrics to Track in 2024
Product
Customer experience is one of the most important aspects of any business, and it’s only getting more and more important. So Let me ask: How are you doing with…
Mert Aktas
·
11
min read
Published:
June 17, 2021
(
Updated:
March 18, 2024)
AAARRR: Everything You Need to Know about Pirate Metrics & Funnel
Growth
The year 2001. PayPal Headquarters. It was the time before the IPO and eBay acquisition. A demand generation era in marketing started… … good old times.
Mert Aktas
·
27
min read
Published:
June 9, 2021
(
Updated:
June 26, 2023)
How to Grow Your Business and Build Online Presence
Growth
Don’t tell me you didn’t come across the legendary Twitter account of Carl’s Jr. They market their new and existing products, the milennial way: through the…
Mert Aktas
·
10
min read
Published:
May 7, 2021
(
Updated:
November 21, 2022)
Change Management Questions – Examples and Templates
Growth
While major factors affecting the success of a business such as market conditions, customer demands, information age, technological growth, input cost…
Mert Aktas
·
10
min read
Published:
April 27, 2021
(
Updated:
September 26, 2023)
Direct vs Indirect Competition – What’s the difference?
Growth
Imagine this. You have just finished your long working day, and you want to eat something delicious. A burger! The first thing that gets on your mind. Mmm…
Mert Aktas
·
9
min read
Published:
April 24, 2021
(
Updated:
June 23, 2023)
A Guide to Jobs to be Done (JTBD) Approach: Definition, Strategies, Examples
Growth
Why do people buy products? Because they like them? Need them? Or is there an underlying cause behind it all? For experts like Joseph Schumpeter, it isn’t the…
Mert Aktas
·
11
min read
Published:
April 15, 2021
(
Updated:
October 13, 2023)
How to Structure an Ideal Marketing Team for SaaS
Growth
Let me explain: SaaS is huge. And extremely diverse. So it would be naive to think that marketing in such a vast and competitive environment would be easy…
Mert Aktas
·
13
min read
Published:
March 30, 2021
(
Updated:
June 28, 2023)
Why a Knowledge Base and Thought Leadership Are Essential For Growing Your SaaS Business
Growth
A knowledge base is essentially an online library of articles and guides that solve customers’ problems. Many software companies, whether established or start…
Mert Aktas
·
8
min read
Published:
March 30, 2021
(
Updated:
June 27, 2023)
Your Guide to Using Microsoft OneNote Effectively
User Onboarding
OneNote is like a digital version of a notebook that you keep close for quick notes. You can use it to capture your ideas, remember upcoming tasks…
Mert Aktas
·
11
min read
Published:
March 28, 2021
(
Updated:
March 28, 2023)
Best Communication Software for Teams in 2024 – 3 Types You NEED today
Growth
At the very beginning of the COVID-19 pandemic, we’ve come to realize certain things. We knew that we could get infected, it would be harder to travel and…
Mert Aktas
·
13
min read
Published:
March 22, 2021
(
Updated:
March 15, 2024)
Posts navigation
«
1
2
3
4
5
6
…
10
»