Mert Aktas

About: Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.

8 Digital Transformation Trends and Strategies for 2023

Digital transformation is what makes companies grow, and in the process, so does digital transformation. Let’s take a look at some trends in 2023.

Mert Aktas January 13, 2023 · 13 min read

best data science books

12 Data Science Books That Will Turn You Into a Data Scientist

Data is everywhere nowadays. Here are 12 data science books that you should read to become a data scientist.

Mert Aktas January 12, 2023 · 18 min read

The ONLY 6 Change Management Tools You Need to Make Change Easier

Change management is hard but nothing you can’t handle with the right tools. Let’s take a look at the best change management tools.

Mert Aktas January 10, 2023 · 17 min read

best marketing books

15 Best Marketing Books You Have to Read as a Marketer in 2023

People can’t read a book if they don’t know it exists, and you can’t market and sell your product if you don’t learn the best marketing tactics, algorithms…

Mert Aktas January 5, 2023 · 19 min read

We were one of the top sponsors of LATAM's biggest tech event, SVWC 2022!

We were one of the top sponsors of LATAM’s biggest tech event, SVWC 2022!

As a child, I had lots of memories of playing, watching, and talking about soccer, so Brazil was automatically an amazing country for me. Most of the successful…

Mert Aktas November 17, 2022 · 4 min read

4 Essential Feature Request Prioritization Frameworks

4 Essential Feature Request Prioritization Frameworks

Deciding which features to include and which to exclude in the following versions can be very challenging. Here are 4 frameworks to prioritize feature requests.

Mert Aktas November 14, 2022 · 8 min read

writing engaging outreach emails

Quick Guide to Writing Engaging Outreach Emails and Getting More Replies

Email outreach is one of the best marketing tactics for increasing online presence and generating quality leads for businesses. This can help you generate traffic

Mert Aktas May 24, 2022 · 13 min read

guide for community marketing

What Is Community Marketing and How You Can Get Started This Quarter

Marketing is communicating what your product or service offers, and it’s a critical part of your business. Community marketing strategy is a popular marketing…

Mert Aktas May 18, 2022 · 9 min read

time to value ttv

What is TTV and How to Reduce Time to Value Today

User Onboarding

Time to Value refers to the time it takes a customer to reach the value of your product or service. Here’s how you can achieve a faster TTV to boost product adoption.

Mert Aktas March 18, 2022 · 14 min read

guide for revenue churn

What is Revenue Churn and How Can You Calculate It?

There are several ways to measure your business' success. A company's revenue churn is one of the most important criteria. Sure we don't want to lose…

Mert Aktas February 26, 2022 · 11 min read

instructional design software platforms

Top 10 Instructional Design Software Platforms on the Market in 2023

Instructional design is making a huge comeback. More and more designers are getting in on the action, with some finding it much harder than they expected.

Mert Aktas January 17, 2022 · 15 min read

saas marketing funnel

5 Steps to Preparing a Successful SaaS Marketing Funnel

A funnel is not an indicator of madness anymore. You know, since medieval times, the funnel has been associated with madness. It is time to change that and…

Mert Aktas December 31, 2021 · 11 min read