Mert Aktas

Mert Aktas

About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.

What is Product Strategy and How to Create a Good One

Growth
Do you know why Nike rules the sports shoe world, and not Puma or Adidas? I have the answer, and I know how you can do the same.
Mert Aktas

What is Marketing Automation and Top Tools to Automate your Marketing Efforts

Growth
Marketing automation has been one of the biggest innovations helping marketers in the last decade. But how does it all work? Let’s take a look.
Mert Aktas

Top 15 Marketing Analytics Tools for Smart Marketers

Growth
Analytics is the lifeblood of marketing, but data is not everyone’s strong suit. What to do then? Let’s dive into marketing analytics tools.
Mert Aktas

Best Email Marketing Tools for Businesses in 2021

Growth
As long as we use emails for configuration and security, email marketing will live on. So, let’s look at the best email marketing tools in 2021.
Mert Aktas

Chatbot Marketing: A simple guide to the next big thing in marketing

Growth
Chatbot marketing has been around for years now but we are still ignoring its benefits. Let’s find out what chatbot marketing is and how to best use it.
Mert Aktas

How we’ve increased our Marketing ROI by 18% in 4 weeks, with honestly zero cost

Growth
As a growth marketer, my curse is that I always come up with new fancy ideas to “skyrocket” our business. Some of these ideas are just little tweaks to our…
Mert Aktas
metrics for CX customer experience

8 Most Important Customer Experience Metrics to Track in 2021

Product
Customer experience is what makes you sink or swim in the SaaS world. This article gathers the 8 most important CX metrics for you to stand in the game strong.
Mert Aktas
AAARRR - A guide to pirate metrics

AAARRR: Everything You Need to Know about Pirate Metrics & Funnel

Growth
Trying to determine what KPIs to track for sustainable and reliable results? This article digs deep into one of the most important metric systems: the AAARRR.
Mert Aktas
how to grow your business online

How to Grow Your Business and Build Online Presence

Growth
Being present on social media and establishing active communities is a great way to promote brand advocates and grow your business online. Here’s how:
Mert Aktas
change-management-questions

Change Management Questions – Examples and Templates

Growth
Is your company ready for the change? Well, why not go and ask them? Here’s how you can conduct a change management survey, with sample questions.
Mert Aktas
direct vs indirect competition

Direct vs Indirect Competition – What’s the difference?

Growth
Understanding your competition, and knowing whether you directly or indirectly compete with other businesses is key to taking the upper hand. Here’s how:
Mert Aktas
jobs to be done approach

A Guide to Jobs to be Done (JTBD) Approach: Definition, Strategies, Examples

Growth
Don’t build better shoes, train better runners. With a Jobs to be Done approach, your product is not just a product anymore, it’s a door to a “better me”.
Mert Aktas