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Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
2024 Guide to Smooth Design Handoffs – Checklist and Tools
UX Design
To all my developer friends out there, tell me you didn’t go through a similar situation to this. You can not say that, can you? Well, it is a tricky process…
Mert Aktas
·
10
min read
Published:
December 29, 2021
(
Updated:
March 21, 2024)
The 2024 Guide to Heat Maps – How and When to Use Them?
Product
Heat map. Get it? Like a map with heat? Okay, you are not here for that joke. I see! But admit, it is a good meme. And, I made this meme…
Mert Aktas
·
11
min read
Published:
December 29, 2021
(
Updated:
March 21, 2024)
What is Kotter’s 8 Step Change Management Model (All you need to know)
Growth
Everyone has a lot to say about change. That it is inevitable, that it isn’t impossible to nail it, that it keeps changing itself over time and all that jazz.
Mert Aktas
·
26
min read
Published:
December 21, 2021
(
Updated:
April 22, 2024)
What is Growth Engineering and What Exactly Does a Growth Engineer Do?
Growth
Did you know that marketing has an engineering side? The term “growth hacking” might ring a bell to startup teams, but what about “growth engineering?
Mert Aktas
·
11
min read
Published:
October 29, 2021
(
Updated:
November 21, 2022)
5 Real Examples of SaaS Referral Programs to Build Your Own
Growth
Stagnancy is where most businesses suffer. After a point, your potential customers need a suggestion to check your brand out. What is a way to reach out to…
Mert Aktas
·
10
min read
Published:
October 29, 2021
(
Updated:
June 20, 2023)
23 Best Product Marketing Tools Every Product Marketing Manager Should Adopt in 2024 (Categorized)
Growth
👉 One thing a product marketing manager should have is a solid online marketing tool to enhance the efforts of product marketing teams. 👉 As there are several…
Mert Aktas
·
24
min read
Published:
October 28, 2021
(
Updated:
April 20, 2024)
Product Marketing Career Path – What’s Out There for PMMs?
Growth
It’s no secret that the Product Marketing (PM) field is in high demand. Just about every marketing team requires a PM to execute their product launch strategy…
Mert Aktas
·
11
min read
Published:
October 27, 2021
(
Updated:
October 13, 2023)
Get Started with Big Hairy Audacious Goals (BHAG) Today – an Extensive Guide
Growth
Caution! After reading this article Bigfoot will not be the first thing that comes to your mind when somebody says big, hairy, and audacious.
Mert Aktas
·
15
min read
Published:
October 27, 2021
(
Updated:
November 21, 2022)
How to Create a Marketing Plan for a New Product to Guarantee Success
Growth
It’s time to launch your new product. You’ve done the research, gotten feedback from potential customers, and now you’re ready to take off. But…
Mert Aktas
·
12
min read
Published:
October 25, 2021
(
Updated:
June 28, 2023)
What is McKinsey’s 7-S Change Management Model and how to use it
Growth
Change is inevitable. And in most cases, change is good. When you’re trying to grow your business, it’s not enough to just keep doing the same old things you’ve…
Mert Aktas
·
15
min read
Published:
October 22, 2021
(
Updated:
January 31, 2024)
Lewin’s Change Model – everything you need to know
Growth
What do you get when you combine the thoughts of Kurt Lewin, a World War II veteran and renowned social psychologist, with his research on human behavior?
Mert Aktas
·
20
min read
Published:
October 22, 2021
(
Updated:
April 22, 2024)
Kübler-Ross’ Five Stage Change Curve Model – all you need to know
Growth
Going through change? Kinda confused? Wanna streamline the process? I’ve got just the thing for you. Change is almost always hard, but there are change models…
Mert Aktas
·
14
min read
Published:
October 17, 2021
(
Updated:
January 24, 2024)
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