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Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
16 Best Software and LMS for Customer Training in 2023
User Onboarding
Anyone in SaaS would know the importance of customer retention, customer satisfaction, and overall customer success. But what we do to achieve these business…
Mert Aktas
·
15
min read
Published:
January 13, 2022
(
Updated:
August 1, 2023)
5 Steps to Preparing a Successful SaaS Marketing Funnel
Growth
A funnel is not an indicator of madness anymore. You know, since medieval times, the funnel has been associated with madness. It is time to change that and…
Mert Aktas
·
11
min read
Published:
December 31, 2021
(
Updated:
June 20, 2023)
2023 Guide to Smooth Design Handoffs – Checklist and Tools
UX Design
To all my developer friends out there, tell me you didn’t go through a similar situation to this. You can not say that, can you? Well, it is a tricky process…
Mert Aktas
·
9
min read
Published:
December 29, 2021
(
Updated:
June 23, 2023)
The 2023 Guide to Heat Maps – How and When to Use Them?
Product
Heat map. Get it? Like a map with heat? Okay, you are not here for that joke. I see! But admit, it is a good meme. And, I made this meme…
Mert Aktas
·
11
min read
Published:
December 29, 2021
(
Updated:
January 3, 2023)
What is Kotter’s 8 Step Change Management Model (All you need to know)
Growth
Everyone has a lot to say about change. That it is inevitable, that it isn’t impossible to nail it, that it keeps changing itself over time and all that jazz.
Mert Aktas
·
26
min read
Published:
December 21, 2021
(
Updated:
November 10, 2023)
What is Growth Engineering and What Exactly Does a Growth Engineer Do?
Growth
Did you know that marketing has an engineering side? The term “growth hacking” might ring a bell to startup teams, but what about “growth engineering?
Mert Aktas
·
11
min read
Published:
October 29, 2021
(
Updated:
November 21, 2022)
5 Real Examples of SaaS Referral Programs to Build Your Own
Growth
Stagnancy is where most businesses suffer. After a point, your potential customers need a suggestion to check your brand out. What is a way to reach out to…
Mert Aktas
·
10
min read
Published:
October 29, 2021
(
Updated:
June 20, 2023)
23 Best Product Marketing Tools Every Product Marketing Manager Should Adopt in 2023 (Categorized)
Growth
Product marketing is a tricky job, and sometimes product marketing managers find it difficult to keep up with the ever-changing technology and tools.
Mert Aktas
·
24
min read
Published:
October 28, 2021
(
Updated:
February 16, 2024)
Product Marketing Career Path – What’s Out There for PMMs?
Growth
It’s no secret that the Product Marketing (PM) field is in high demand. Just about every marketing team requires a PM to execute their product launch strategy…
Mert Aktas
·
11
min read
Published:
October 27, 2021
(
Updated:
October 13, 2023)
Get Started with Big Hairy Audacious Goals (BHAG) Today – an Extensive Guide
Growth
Caution! After reading this article Bigfoot will not be the first thing that comes to your mind when somebody says big, hairy, and audacious.
Mert Aktas
·
15
min read
Published:
October 27, 2021
(
Updated:
November 21, 2022)
How to Create a Marketing Plan for a New Product to Guarantee Success
Growth
It’s time to launch your new product. You’ve done the research, gotten feedback from potential customers, and now you’re ready to take off. But…
Mert Aktas
·
12
min read
Published:
October 25, 2021
(
Updated:
June 28, 2023)
What is McKinsey’s 7-S Change Management Model and how to use it
Growth
Change is inevitable. And in most cases, change is good. When you’re trying to grow your business, it’s not enough to just keep doing the same old things you’ve…
Mert Aktas
·
15
min read
Published:
October 22, 2021
(
Updated:
January 31, 2024)
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