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Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
8 Digital Transformation Trends and Strategies for 2023
Growth
Digital transformation is what makes companies grow, and in the process, so does digital transformation. Let’s take a look at some trends in 2023.
Mert Aktas
January 13, 2023 ·
13
min read
12 Data Science Books That Will Turn You Into a Data Scientist
For You
Data is everywhere nowadays. Here are 12 data science books that you should read to become a data scientist.
Mert Aktas
January 12, 2023 ·
18
min read
The ONLY 6 Change Management Tools You Need to Make Change Easier
Growth
Change management is hard but nothing you can’t handle with the right tools. Let’s take a look at the best change management tools.
Mert Aktas
January 10, 2023 ·
17
min read
15 Best Marketing Books You Have to Read as a Marketer in 2023
Growth
People can’t read a book if they don’t know it exists, and you can’t market and sell your product if you don’t learn the best marketing tactics, algorithms…
Mert Aktas
January 5, 2023 ·
19
min read
We were one of the top sponsors of LATAM’s biggest tech event, SVWC 2022!
News
As a child, I had lots of memories of playing, watching, and talking about soccer, so Brazil was automatically an amazing country for me. Most of the successful…
Mert Aktas
November 17, 2022 ·
4
min read
4 Essential Feature Request Prioritization Frameworks
Product
Deciding which features to include and which to exclude in the following versions can be very challenging. Here are 4 frameworks to prioritize feature requests.
Mert Aktas
November 14, 2022 ·
8
min read
Quick Guide to Writing Engaging Outreach Emails and Getting More Replies
Growth
Email outreach is one of the best marketing tactics for increasing online presence and generating quality leads for businesses. This can help you generate traffic
Mert Aktas
May 24, 2022 ·
13
min read
What Is Community Marketing and How You Can Get Started This Quarter
Growth
Marketing is communicating what your product or service offers, and it’s a critical part of your business. Community marketing strategy is a popular marketing…
Mert Aktas
May 18, 2022 ·
9
min read
What is TTV and How to Reduce Time to Value Today
User Onboarding
Time to Value refers to the time it takes a customer to reach the value of your product or service. Here’s how you can achieve a faster TTV to boost product adoption.
Mert Aktas
March 18, 2022 ·
14
min read
What is Revenue Churn and How Can You Calculate It?
Growth
There are several ways to measure your business' success. A company's revenue churn is one of the most important criteria. Sure we don't want to lose…
Mert Aktas
February 26, 2022 ·
11
min read
Top 10 Instructional Design Software Platforms on the Market in 2023
Growth
Instructional design is making a huge comeback. More and more designers are getting in on the action, with some finding it much harder than they expected.
Mert Aktas
January 17, 2022 ·
15
min read
5 Steps to Preparing a Successful SaaS Marketing Funnel
Growth
A funnel is not an indicator of madness anymore. You know, since medieval times, the funnel has been associated with madness. It is time to change that and…
Mert Aktas
December 31, 2021 ·
11
min read
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