Yes, SaaS products often promote discounts and offer around Black Friday and Cyber Monday.
Lists such as the one we have on this page are great places to share your Black Friday software or SaaS deals, in addition to promoting your offers through advertising channels and paid promotions.
For Black Friday 2023, you can find many discounts and offers for content and SEO tools, some of which we’ve mentioned on our list: TrueRanker, Crawlbase, Seodity, and Sitechecker.
For software businesses, promoting upsell or upgrade offers and discounts in-app, promoting deals on your website through announcement banners and modals, and promoting your offers through social media, advertisements, or paid promotion channels are the best methods to get more users interested and engaged with your business on Black Friday.
You can check out our guide to marketing your software business on Black Friday in 2023.